There’s a saying that growth happens outside your comfort zone. Just as this is true for practicing an instrument, learning to play a sport, or cooking a new recipe, it’s where growth happens for ambitious brands.
Too often, brands find themselves trapped between the comfort of familiar legacy systems and the need to accelerate their growth and innovation strategies. They’re not asking the difficult yet important question: Is their commerce platform fueling their growth, or holding them back?
For many, the answer is the latter.
Domaine, the world’s largest Shopify-native agency, has been helping enterprise merchants break free from this trap since 2015. As Shopify’s Platinum migration partner, Domaine brings specialized expertise and proven methodologies to brands ready for transformation.
The migration imperative—why now?
Enterprise replatforming has historically been a nightmare scenario for most brands. The prospect of migrating from established systems like Salesforce Commerce Cloud or Adobe Commerce brings to mind long timelines, bloated budgets, and significant business disruption.
But that’s no longer the case. Staying put on these legacy platforms is more costly and limiting than migrating to a modern solution. The question is no longer whether you can afford to migrate—it's whether you can afford not to.
With Domaine and Shopify, you’re in good hands. Domaine has migrated nearly 150 brands from legacy platforms to Shopify, helping companies future-proof their commerce operations, lower total cost of ownership (TCO), improve online metrics, and ultimately, sell more.
Why Domaine's approach is different
Unlike generalist agencies that spread themselves thin across multiple platforms, Domaine's exclusive focus on Shopify creates what they call "unparalleled velocity" in commerce transformation.
Think of it this way: would you rather have a general practitioner or a specialist surgeon perform your brain surgery? When it comes to something as critical as your commerce platform, specialization matters.
With a team of more than 300 experts dedicated solely to Shopify worldwide, Domaine compresses implementation from years to months, and optimization cycles from quarters to weeks. Their ecosystem of top Shopify technology partners amplifies results beyond the platform itself.
Their proprietary frameworks are built for three things that matter most in enterprise migrations:
- Speed: Drastically reduced implementation windows compared to industry standards
- Repeatability: Consistent results across diverse industries and platforms
- Minimal disruption: Maintaining business continuity throughout the migration process
While platform migration is their specialty, Domaine offers a comprehensive suite of services designed to maximize your Shopify investment, including:
- Full-service migrations to Shopify from:
- Salesforce Commerce Cloud (SFCC)
- Adobe Commerce (Magento)
- BigCommerce
- CommerceTools
- Custom tech stacks and more
- Shopify website design and development
- Creative and design
- Ecommerce strategy and consulting
- Marketing and CRM (email/SMS)
- B2B ecommerce
- POS implementation
The ecosystem advantage
In addition to their engineering depth and proven migration process, Domaine has built an ecosystem of strategic alliances with Shopify’s top technology partners to amplify results beyond the platform itself.
Think of Domaine not just as a specialist surgeon, but as the head of a surgical department with elite specialists in every aspect of commerce transformation. While other agencies might perform standard medical practices, Domaine brings in their network of technology specialists to ensure every system functions at peak performance. To name a few:
- Klaviyo becomes a revenue engine with migration-ready templates that eliminate the communication gaps that typically derail replatforming projects.
- Recharge powers the engine of repeat revenue—with the subscription, retention, and growth tools that help brands thrive long after the first purchase.
- Yotpo makes it easy for brands to build trust and loyalty in ecommerce with category-leading, customizable Reviews and Loyalty solutions. During platform transitions, Yotpo strategically rebuilds and scales these programs quickly, restoring social proof and increasing both website conversion and lifetime value.
This ecosystem approach means brands gain immediate competitive advantages that legacy platforms simply couldn't deliver.
The proof is in the performance
When beauty powerhouse Orveon Global (a collective of premium cosmetics brands including bareMinerals, Laura Mercier, and BUXOM Cosmetics) migrated from Salesforce Commerce Cloud to Shopify, the transformation went far beyond the technology. Rather than simply migrating to Shopify, Domaine integrated Nosto's personalization engine, which understands and adapts to each individual shopper's behavior across Orveon's family of brands.
"With the decision to migrate, we knew that we would be able to launch projects very quickly, and that our operations would become a lot more streamlined," explains Carney Nir, vice president of ecommerce and site experience at Orveon. "We've been able to put more resources into roles that are driving revenue, like merchandising."
The benefits didn't stop at operational efficiency. Orveon needed the seemingly contradictory capabilities of streamlined operations and brand-specific flexibility—a challenge Domaine's Shopify implementation delivered on beautifully.
"Shopify allows us to essentially copy our sites and manage multiple sites from here in New York in a very lean way. We're able to operate as a cross-border store for one brand and have expansion stores for others. It allows us to best serve the needs of the individual brands, and we're not locked into one way of operating."
—Carney Nir, Vice President of Ecommerce and Site Experience, Orveon
Orveon’s brands thrived as a result, with Laura Mercier seeing a 38% increase in average order value and bareMinerals increasing conversion rates by 26%.
Other brands have enjoyed similar growth on Shopify. Since Domaine helped Arhaus migrate from a complex homegrown platform to Shopify, they’ve reduced their development time and scaled faster, unified their in-store and online commerce experiences, and achieved higher customer engagement metrics and conversions. Likewise, POLYWOOD saw a 19% improvement in conversion rates after a 23-week, 99% on-budget migration from Adobe Commerce.
The bottom line: Accelerating business growth
When brands are freed from the constraints of technological friction, they surge ahead of competitors, rapidly capturing market share while delivering the speed and innovation customers expect. Implementation timelines shrink from years to months. Optimization cycles compress from quarters to weeks. And suddenly, your technology becomes an enabler of growth rather than a barrier to it.
When you choose Domaine as your migration partner, you're not just getting a new platform. You're gaining access to a team of commerce specialists who know exactly which technological interventions will drive the most significant business outcomes. Their technology partner network becomes your competitive advantage—transforming customer experiences, streamlining operations, and driving revenue from day one on Shopify.
The ecommerce landscape isn't getting any less competitive. The brands that will thrive are those that can adapt quickly, innovate continuously, and deliver exceptional experiences at every touchpoint. With the right migration partner, that future is within reach.
