15+ Best AI Marketing Tools for Ecommerce Now in 2025

AI marketing tools have changed the game for businesses, but especially solopreneurs and those with small teams. Keeping up with the demands of ecommerce marketing is challenging in fast-paced industries and changing economies. Between juggling social media, email, SEO, and paid ads, it’s easy to get overwhelmed and burned out.

That’s where AI marketing tools shine. They help automate ecommerce marketing functions like content creation, email marketing, ad campaigns, and more. 

The best AI tools handle time-consuming and repetitive tasks, freeing you to focus on more productive work. But with new options flooding the marketplace, which ones are worth the investment?

This guide breaks down the top AI marketing tools and how to choose the right fit for your online store.

What are AI marketing tools for ecommerce?

AI marketing tools for ecommerce are software applications that use artificial intelligence (AI) to help online stores automate and optimize their marketing processes and promote products more effectively. This umbrella term covers a wide range of technology and marketing tasks, from automated content creation to customer segmentation.

How AI marketing tools benefit online businesses

AI marketing software’s main benefit is it helps you quickly create highly targeted marketing campaigns. For example, AI can generate five different versions of ad copy based on your product details and target audience in less than a minute. Or automatically personalize the store experiences for your repeat customers based on their purchase history. 

Such automations scale your marketing efforts without adding headcount, while saving time and improving targeting and conversion rates in the process.

AI marketing tool use case examples in ecommerce

There are a lot of tasks AI marketing tools automate partially or entirely for your business. Some of these use cases include:

• Copy ideation and drafting
• Product image editing
• Content marketing and search engine optimization (SEO)
• Live chat for customer service
• Content scheduling
• Project management workflows
• Personalized customer experiences
• Audience segmentation
• Email marketing campaigns

Are AI marketing tools right for your online store?

According to Salesforce research, leveraging AI is marketers’ number-one priority. But just because a marketing tool advertises AI capabilities doesn’t mean it’s better than what you already have.

“AI sometimes can be that solution in search of a problem,” Neil Hoyne, chief strategist for data and measurement at Google, says on Shopify Masters Podcast. “You shouldn’t look at AI as something that you have to immediately integrate into your business or worry about being left behind.”

Instead of overhauling your martech stack, Neil suggests asking yourself: “Where can AI start to fill in and add immediate value in the processes and things we’re doing day to day?”

Here are some specific questions to guide you:

• How much time can you save by automating marketing content creation (e.g., product descriptions, ad copy, visuals, email newsletters)?
• Are there any repetitive tasks, such as segmenting audiences, scheduling posts, or creating performance reports that take up a lot of your time?
• Is there a possibility to improve your store’s navigation, customer experience, and conversions with AI-driven personalization or insights?

If the answer is yes, consider investing in tools that solve those specific problems for your store.

📚Read: 10 Best AI Tools for Ecommerce Businesses (2025)

3 types of AI used in marketing

1. Generative AI
2. Predictive AI
3. Natural language processing (NLP)

Understanding AI’s capabilities helps you make informed choices of tools most helpful to your business. Some common types of AI technology used in marketing include:

1. Generative AI

Generative AI uses machine learning to create original content in different formats such as text, images, videos, or computer code. It learns from large amounts of content and datasets to create new content based on your prompts. 

In the context of ecommerce marketing, generative AI quickly generates product descriptions, ad copy, email subject lines, blog content, social media posts, or product images and videos. According to a recent survey of ecommerce marketers, 56% used generative AI tools at work, more than any other type of AI.

For example, Shopify offers generative AI tools as part of Shopify Magic. If you’re a Shopify merchant, you can use it to create drafts of copy for product descriptions, email campaigns, FAQ pages, and more. This frees up your time and energy to polish the copy, instead of dealing with writer’s block or lack of inspiration.

📚Read: 19 Best Generative AI Tools for a Variety of Uses

2. Predictive AI

Predictive AI analyzes large amounts of historical, structured data (like customer, product, sales, or behavioral data) to identify patterns, which it then uses to make predictions about future outcomes. Predictive analytics help you with data-driven decision making.

For example, predictive AI helps you forecast which products are likely to sell out next month so you can plan your inventory accordingly. Similarly, it can predict what shoppers may buy next, based on their purchase history and interactions on your site. Based on these predictions, these AI tools automatically make upsell and cross-sell recommendations when customers visit your store.

3. Natural language processing

Natural language processing (NLP) helps machines better understand the nuances of human language and respond accordingly. For ecommerce businesses, NLP powers tools that analyze customer reviews or chatbots that respond to support queries.

For example, NLP can scan thousands of customer reviews and identify frequent complaints and praises. You can use this customer feedback to improve your products and messaging. Chatbots can understand customer questions and respond in a natural, conversational tone. Internal site search also uses NLP to display relevant products when customers type complex or misspelt queries, known as semantic search. 

Top AI marketing tools and how ecommerce businesses use them

Used correctly, AI increases the scale, effectiveness, and return on investment (ROI) of your ecommerce marketing campaigns.

Here are the top AI marketing tools based on their core functions and ecommerce marketing use cases:

AI tools for marketing content creation

Creating high-quality content consistently at scale is one of the biggest challenges for ecommerce business owners. While AI-driven tools can solve the scale problem, content quality depends on your processes and guidelines. 

While AI is a great assistant, you need human oversight to check the accuracy and context of the AI-generated content.

“I always implement human reviews for brand-sensitive content. Automation speeds up the process, but it can lack accuracy,” says Berisa Mehmedovic, digital marketing manager at KNB Communications. “For example, when promoting a skin care product, we must ensure that all claims are both medically sound and legally compliant.”

💡 Tip: According to Google, content accuracy is especially important in industries classified as “YMYL” or “Your Money or Your Life.” Examples include health and safety, financial security, and civics, government, and law.

AI writing tools for product descriptions and copy

Shopify Magic is a set of AI tools natively built into the Shopify platform. Use it to generate compelling product descriptions and copy for your product or category pages, directly in your Shopify store. 

Just enter a few product details and your target keywords, and Shopify Magic generates polished copy in seconds. 

“We have used Shopify Magic a few times for our product descriptions, and I was surprised by how well it works. Shopify Magic has exceeded my expectations,” says Sarah Wajda, digital marketing manager at District for Kids.

Jasper is an ideal AI copywriting tool to create longer copy like homepages or category pages. You can write from scratch and edit your copy within its document editor, or select ready-to-use content templates to quickly generate the copy. 

Jasper allows you to train its AI with your unique brand voice by uploading your branding and style guidelines documents. These brand voice rules ensure your copy consistently reflects your core values, engages your customers, and drives conversions. 

AI image and video generators for marketing assets

Visual content has an important role when it comes to attracting, engaging, and converting ecommerce customers. At the same time, creating high-quality images and videos can be time-consuming and costly. That’s where tools like Canva, Shopify Magic, and Sora can help. 

Canva’s AI tools generate high-quality graphics for your website, social media, ad copies, and promotional banners. With simple text prompts, you can generate branded graphics, even if you don’t have design skills.

Shopify also offers an AI image generator with a focus on improving the product photography process for sellers. This generative AI tool by Shopify Magic makes it easy to remove, replace, or match the backgrounds of your product photos for more professional, consistent branding. 

Here’s an example image generated with Shopify Magic:

OpenAI’s Sora can help you generate product videos or branded lifestyle visuals from text prompts. You can use it to create short-form video ads, product explainers, or social reels for your ecommerce brand. This way, you can boost customer engagement across your marketing channels while saving on professional video shoot costs.

AI tools for blog posts and SEO content

If you want your blog posts to show up at the top of the search engine results page (SERP) for a particular keyword, you need to conduct SERP analysis. This involves analyzing top-ranking pages to understand search intent (the “why” or goal behind a search query) and get a sense of what’s already out there. 

It might not take much time if you’re looking at the SERP for one keyword. However, when you compare hundreds of keywords, SERP analysis can get pretty time-consuming. This is when AI comes in handy.

The Keywords Explorer tool from Ahrefs uses AI to match the top-ranking keywords with their specific search intent. 

Next, you can use Writesonic to quickly generate first drafts of blog posts for your target keywords. Mentioning and linking to your relevant product within the blog content helps drive additional traffic to product or category pages.

Surfer SEO is a content optimization tool which suggests improvements to your content, based on the analysis of top-ranking pages. The tool also shows how your content scores compared to the competing pages.

Use it to optimize your content (new or existing posts) with better structure and important keywords for the topic. This can boost your chances of ranking higher in search results and drive more organic (non-paid) traffic to your website.

📚 Also read: Best AI SEO Tools: Boost Your Ecommerce SEO in 2025

AI tools for customer engagement and personalization

The following AI tools help you engage shoppers, automatically answer their questions, personalize their shopping experience, and lead them to product purchase.

AI chatbots for customer service and sales support

Tidio’s Lyro AI Agent allows you to automate answering common customer queries about products or shipping updates. This frees up your support team to focus on handling complex issues and improving customer experiences. 

You can also train this chatbot to generate leads with chat popups. Like this: 

If you’re a Shopify merchant, use Shopify Inbox, a free messaging tool to automate your customer conversations. It allows customers to chat directly from your online store so you can provide quick, personalized support. This can increase customer satisfaction and likely drive more sales. 

For example, wooden toy brand Wood Wood Toys has been able to improve its customer interactions and conversions with Shopify Inbox.

“Shopify Inbox is a powerful tool. It helps me rescue sales after spending time, money, and energy getting a customer to that point. It pays huge dividends,” says Rennie Wood, founder of Wood Wood Toys.

📚 Read case study: How Wood Wood Toys Uses Shopify Inbox to Differentiate and Win Sales

AI for email marketing, SMS marketing, and on-site personalization

Email and SMS marketing (also called direct marketing) can be a powerful channel to engage customers and build long-term relationships. Instead of relying on third parties like social media platforms and search engines, you communicate directly with customers via email and text.

Klaviyo helps you personalize email campaigns based on your customers’ browsing behavior and purchase history. Automate welcome messages, abandoned cart reminders, or product recommendations to increase customer engagement and sales.

“Using an AI email marketing tool (to increase engagement through sharper copy) drives revenue in my business directly,” says Amanda Waterstone, founder of QueenMee Accessories. “Email marketing accounts for 60% of my store’s revenue, so an increase in open rates and engagement has a direct correlation to sales.”

Similarly, Attentive brings AI-powered personalization to SMS marketing. You can use it to send timely, relevant text messages based on customer actions. For example, you can send SMSs for back-in-stock alerts or custom offers, which improves click-through rates and drives repeat purchases.

AI for on-site personalization and recommendations

Nosto is an AI-based personalization platform specifically built for ecommerce websites and apps. Use it to display personalized product recommendations, banners, and pop-ups based on how customers interact with your store. 

For example, you can display dynamic content like “You may also like” carousels or “Limited time” deals that are customized to individual preferences. This way, you can increase your store’s average order value (AOV) and overall sales. 

AI tools for advertising and sales optimization

These tools help you automate your ecommerce ad campaigns and forecast sales more accurately.

AI for paid advertising campaigns

The success of your ad campaigns depend on how precisely you target your audience. That’s where AI tools like AdCreative.ai and Omneky help the most. 

You can create high-quality ad creatives for your ecommerce ads using AdCreative.ai. Instead of manually designing visuals and writing headlines, upload your branding guidelines and target audience details and let the tool generate multiple ad variations. 

It also automatically optimizes these ad variations for different ad platforms like Facebook, Instagram, Google, and LinkedIn.

Omneky allows you to upload your brand guidelines and design assets into the tool. This makes it even easier to generate brand-consistent ads—just paste in your product page URLs or product shots. 

Omneky tracks the engagement and conversions from ads, and automatically adjusts messaging as needed.

AI for sales forecasting

AI can analyze past performance and real-time data to forecast sales and spot growth opportunities. 

Pecan lets you automate your sales pipeline with predictive customer analytics. Some key use cases include sales forecasting, customer churn reduction, and demand planning. 

For example, if you’re running a subscription-based ecommerce store, the tool proactively flags customers that might discontinue their subscription and sends personalized offers to retain them. 

AI tools for social media marketing

Social media is one of the top marketing channels for engaging your audience, creating a community, and building brand loyalty. But it can be time consuming to consistently create engaging content and post it across your social accounts. AI-powered social tools help you automate most of these tasks.

AI tools for social media management

Social media management (SMM) software allows you to control all of your social media accounts from a single interface, so you can schedule posts and measure performance without switching between apps.

SMMs typically offer a range of tools for different situations. For example, Sprout Social uses machine learning to determine the best time to post based on your audience’s engagement. It also lets you schedule posts across your social profiles and automatically posts them at most effective posting times to maximize engagement. 

AI tools for social listening tools

AI-powered social listening tools allow you to keep track of what your target audience is posting on social media 24/7 so you never miss a trend (even while your social media manager is asleep). 

Talkwalker, acquired by SMM Hootsuite in April 2024, is one such tool. Its Blue Silk GPT extracts text from social media posts (including images and audio) and packages it into AI-generated summaries and conversation clusters.

AI tools for marketing workflow automation and analytics

Automating repetitive tasks and streamlining workflows is one of the biggest advantages of AI marketing tools. These are the leading marketing automation and data analytics tools. 

AI for workflow automation

Zapier allows you to automate workflows between different apps and platforms (like Shopify, Google Sheets, and Klaviyo) by connecting them. You can use this tool to set up multistep automations. 

For example, whenever a customer buys from your Shopify store for the first time, they directly get added to your email list in Klaviyo. Then Klaviyo automatically sends a welcome email to the customer. Save plenty of time by automating such repetitive tasks. 

AI for data analysis and actionable insights

Google Looker Studio (formerly Google Data Studio) allows you to create interactive dashboards and reports from your sales, website traffic, and customer behavior data. It can combine data from Google platforms like Analytics, Search Console, and Ads, and external platforms such as Facebook Ads and Shopify, then display it in dashboards.

Use these insights to identify trends and patterns in customer behavior and sales performance and adjust your marketing strategy accordingly. 

If you’re on Shopify, you can use Shopify Analytics to analyze your store’s performance and customer interaction data in real time. It offers a customizable dashboard to track key performance metrics like website traffic, revenue, profit, conversion rate, and more. 

With this data, it’s easier to optimize your sales and marketing strategies. For example, if you observe that your store gets more traffic and engagement from mobile devices, you could increase your budget for mobile-specific ads to drive more conversions. 

“By using Shopify’s analytics and reporting to identify bestsellers and sales trends, we were able to grow our revenue year over year by 50% at Christmas,” says Ruby Friel, founder, Still Life Story. 

📚 Read case study: Still Life Story Delivers Homewares That Transcend Trends With Insights From Shopify

How to choose the best AI marketing tools for your business

The best AI marketing tools are the ones that fit your online store’s specific requirements and are easy for you to adopt. Here are the factors to find the right fit:

• Business size. If you’re running a small online store with limited inventory and operations, you could opt for user-friendly, all-in-one tools with minimal setup. On the other hand, enterprise scale operations might need more robust platforms with advanced features and customization options. 
• Marketing goals. Define what you want to achieve through marketing automations. For example, boosting website traffic, increasing sales, reducing workload, or improving conversions from ads. Choose tools that help you achieve those specific goals.
• Budget. Calculate potential returns or cost savings against investments in AI tools to understand if it makes sense to invest in a particular solution.
• Technical skill. Look for intuitive, no-code AI platforms if your team has limited technical expertise. 
• Integration capabilities. Make sure the tool easily integrates with your existing ecommerce tech stack (Shopify, Klaviyo, Google Ads, etc.). 

If free trials are available, test multiple tools to find the best fit that checks all (or most) boxes discussed above.