So you have an idea for a new TikTok and you’ve written out the script. Now what? You’ve likely seen how creators bring scripts to life using TikTok’s AI voice generator. This built-in text-to-speech AI voiceover tool lets you add spoken content to your video without the hassle of recording it yourself.
In fact, AI voiceovers have become a TikTok trend in themselves. The peppy AI voice called “Jessie” took the platform by storm, becoming so beloved that the original voice actor’s reveal earned more than 50 million views.
In this guide, learn how to use TikTok’s AI voice feature and explore the best tools for customizing and scaling your own content.
What is the popular TikTok AI voice?
TikTok’s AI voice feature is a built-in text-to-speech tool that turns written captions into voiceover audio for their videos. Users can choose from a library of AI-generated voices, including the widely used “Jessie” voice.
The history behind TikTok’s famous voices
If you’ve spent any time on TikTok, you’ve probably heard that voice. You know the one—crisply robotic yet oddly expressive, narrating everything from morning routines to “what I eat in a day” videos. TikTok’s AI voice has become one of the app’s most recognizable features.
The video trend started around 2020, when TikTok rolled out text-to-speech as an accessibility feature. But creators quickly adopted it for comedic storytelling and viral skits. Early voices were functional and monotone, but over time more expressive and personality-driven voices started appearing.
In 2021, voice actor Beverly Standing sued TikTok alleging the platform was using her voice without permission. This led TikTok to shift to licensed voice providers. Since then, they’ve added a range of options, from classic robotic narrators to more natural-sounding AI personalities—including “Jessie,” voiced by Kat Callaghan, a Canadian radio host whose voice became a TikTok staple.
Available TikTok AI voice options in 2025
Fast forward to 2025, and TikTok’s AI voice lineup has evolved beyond a few robotic narrators. There’s a whole cast of voices to choose from, each with its own vibe.
Right now, TikTok offers a mix of male, female, and gender-neutral voices, ranging from friendly and upbeat to dry and deadpan. Some are regional or come with accents and there are even “character” voices now, designed to sound like everything from a movie trailer narrator to a fairy-tale villain.
The platform continues to update its voice library, rotating voices and occasionally partnering with brands or celebrities for limited-edition drops.
To try them out, tap the text in your video, select Text-to-Speech, and scroll through the available options. The app labels them by name or tone, like “warm,” “dramatic,” “narrator,” or “calm.”
Why are TikTokers using AI voice?
One recent study found that creators who use AI voice were more creative and produced more novel videos. Another report showed that AI voice adoption increases creators’ video production by 21.8%.
Here’s why more TikTokers are turning to AI-generated voices.
Benefits for content creators
An AI text-to-speech voiceover is a great resource for content creators because it:
- Taps into the power of sound-on content. From voiceover to music, audio matters to social media audiences—the latest TikTok statistics indicate 88% of TikTok users say sound is essential to their browsing experience, according to a 2021 report from the social media platform. Voiceovers also make content more accessible for visually impaired users. TikTok has also rolled out other tools like AI-generated alt text, to support inclusive content creation.
- Allows for greater customization. AI tools offer a wide range of audio options for content creation, with different accents, voice qualities, and moods.
- Doesn’t require recording equipment. You don’t need expensive audio equipment, a quiet room to record, or time for multiple takes. AI voiceovers simplify production.
- Offers extra privacy for content creators. For those who prefer not to record their own voice, AI text-to-speech tools offer a layer of privacy while still adding personality.
- Helps catch typos. While the AI text-to-speech tool is specifically designed for voiceovers, you can use it even if you don’t want narration in your videos; instead, use it to read text aloud and review your content before you post.
- Speeds up content creation. AI voiceovers can save a ton of time compared to traditional recording and editing. Text-to-speech tools help brands deliver consistent, high-quality messaging no matter the TikTok video length.
- Keeps your voice consistent across content. For creators running multi-part series or recurring formats, using the same AI voice helps keep things feeling familiar and cohesive for your audience.
📚 Read: How To Find Trending Sounds on TikTok (2025)
Business and marketing applications
More businesses are tapping into TikTok’s AI voice tools to connect with audiences and scale their social commerce strategy without sacrificing quality.
Here’s how brands are using AI voiceovers in 2025. (For more content creation tips, explore the TikTok Creator Academy.)
- Product demos that talk. Instead of relying on silent product close-ups or awkward narration, brands are using AI voices to walk viewers through product features and benefits in a clear, polished way.
- Voiceovers for ads and TikTok Shop content. From Spark Ads or organic, in-feed shoppable content, adding a text-to-speech voiceover can help grab attention and make your message more digestible, especially for sound-on viewers.
- Brand storytelling. From founder stories to behind-the-scenes clips, AI voiceovers let you share your brand’s mission, values, or customer testimonials in a consistent and engaging format.
- A unified brand voice. AI tools make it easy to maintain a recognizable voice across multiple videos, campaigns, or series—no matter who on your team is creating the content.
- Scaling video content fast. AI narration lets small teams or solo founders create more TikTok videos, faster. You can crank out TikTok marketing content for product launches, seasonal sales, or FAQ-style explainer videos without needing to record dozens of voiceovers manually.
How to use TikTok’s AI voice feature
- Create a new video
- Make a text box
- Set up text-to-speech
- Hide your text box (optional)
- Post your video
Ready to try out TikTok’s native text-to-speech feature? Here’s how to get started:
1. Create a new video
Tap the “+” button on the bottom of your home screen. You can either record a new video or upload one from your camera roll.
2. Make a text box
Tap the text tool (“Aa”) on the far right of the screen. Type the words you want the voiceover to read aloud.
3. Set up text-to-speech
Tap the text-to-speech option that appears above your text. TikTok will show a selection of voices to choose from, some labeled by character (e.g., “Granny,” “Trickster”) or by tone (“Narrator,” “Calm,” etc.). Tap each voice to play a sample.
4. Hide your text box (optional)
If you want an AI voiceover without text on the screen, you can hide your text box. Pinch it to shrink, then drag it off-screen beneath the toolbar.
5. Post your video
When you’re ready, tap the red “Next” button at the bottom right to post your video with AI voiceover to TikTok.
Keep in mind: TikTok’s AI-generated speech feature currently supports just eight languages. English has the most number of voice options, while others—like Indonesian—may only have one. Additionally, you can only use one voice per video, and there is no option for dialogue or multiple language narration.
Drawbacks of TikTok’s AI voice
While TikTok’s AI voice tools are super handy and fun to use, they’re not the right fit for every piece of content.
Here are a few drawbacks to keep in mind:
- Limited emotional range. AI voices have come a long way, but they still can’t match the nuance of real human speech. If your content relies on subtle emotion, sarcasm, or dramatic flair, the delivery might fall a little flat.
- Can feel overused. Because many creators rely on the same popular voices, which can make your content blend in rather than stand out, especially if your niche is crowded.
- Occasional mispronunciations. AI isn’t always great with slang, brand names, or unique spellings. You might need to creatively spell or space out words to get the right pronunciation.
- Lack of personalization. AI voices can’t capture your unique tone, cadence, or quirks. If you’re building a personal brand or want to connect on a more human level, your own voice might be more impactful.
- Not ideal for sensitive topics. If you’re talking about something heartfelt, vulnerable, or serious, AI narration might come across as cold or impersonal.
Best TikTok voice generators and AI tools
TikTok’s built-in text-to-speech tool is great for quick, casual voiceovers, but if you’re looking to level up your content, there are plenty of external AI voice tools that offer more customization, higher quality, and even voice cloning.
AI in ecommerce is gaining momentum as brands use these tools to maintain a consistent, polished sound across videos, or add a human-like touch to product demos, ads, and explainers.
Professional voice cloning options
If you want to go beyond the default TikTok voice options and create something more custom, voice cloning is where things get interesting. These tools use samples of your own voice (or a chosen actor’s voice) to create an AI model that reads scripts in your style, no re-recording needed.
Some popular voice cloning and AI narration platforms include:
- ElevenLabs. Known for its natural-sounding AI voices and voice cloning features. Great for creators and brands who want to replicate their own voice or build a custom one.
- Descript Overdub. Perfect if you’re already editing video or audio in Descript. Train a voice model by reading a short script, then use it to generate narrations or edit existing content.
- Murf.ai. A user-friendly platform with a wide range of AI voices, perfect for brand content, product videos, and professional voice-overs with studio-quality results.
- WellSaid Labs. Designed for teams and enterprises, this tool delivers highly realistic voice-overs with customization options ideal for training videos, marketing content, and product explainers.
Comparison: Native TikTok vs external tools
Should you stick with TikTok’s built-in text-to-speech or explore external voice tools? Here’s a quick breakdown of the key differences:
| Feature | TikTok native | External tools |
|---|---|---|
| Cost | Free | Often freemium or subscription-based |
| Ease of use | Really simple, just tap and select | Slightly more complex setup, but manageable |
| Voice variety | Limited preset voices | Huge range of voices and cloning options |
| Customization | Basic (no tone or pacing controls) | High (adjust emotion, speed, pitch, pronunciation) |
| Language support | Limited to a few major languages | Broad multilingual support in many tools |
| Audio quality | Good for casual use | Studio-quality, professional-grade output |
| Best for | Quick content, casual creators | Branded content, ecommerce videos, pro creators |
If speed is your priority, TikTok’s native tool is perfect. But if you want your videos to sound more polished and brand-consistent (especially for ecommerce or marketing campaigns), external tools give you more power and flexibility.
How to use external AI voice features on TikTok
In addition to TikTok’s native AI voice generator, there are some third-party tools with even more voice styles, languages, and customizability. Popular developers include Speechify, FlexClip, and LOVO. If you prefer editing your videos outside of the app, TikTok TTS lets you access TikTok’s API via a third-party browser.
These external tools allow you to generate and downloadable voiceovers, which you can combine with video in an AI video generator or editing app like Adobe Premiere or CapCut. While great for TikTok, the audio files also work for Instagram Reels and YouTube Shorts.
While each tool has its particulars, the process for creating AI voiceovers is generally similar:
- Open the tool. Many AI voiceover tools are browser-based. Some tools, like Speechify and FlexClip, have free versions, while others, like LOVO, require a subscription.
- Type your text. Type your text into the tool and use its interface to customize the voice, tone, pace, and more.
- Download the audio. Once you’re happy with the voiceover, download the MP3 file to your device.
- Edit your video. Open your video-editing software and upload your audio clip to a project. Once you’re satisfied, you can export your video and upload it to TikTok.
Advanced TikTok AI voice techniques
Once you’ve mastered the basics of AI voiceovers, there’s a whole world of advanced tools and strategies that can help brands create polished, scalable video content.
Creating custom voices
Want your TikTok videos to sound like you without recording every time? That’s where custom AI voice models come in. Tools like ElevenLabs, Descript’s Overdub, and Murf.ai let you train an AI version of your voice, so you can script product demos or ads and have them read in your exact tone.
Here’s how it usually works:
- Record a sample. Read a short script or upload existing audio of your voice.
- Train the voice model. The tool builds a custom AI version of your voice, with options to fine-tune tone, pacing, emotion, and more.
- Generate your audio. Once your voice is trained, input your script and generate new audio files.
- Import to TikTok. Use an editing app like CapCut or InShot to sync the AI voiceover to your video, then publish.
Multi-language content strategies
TikTok’s native text-to-speech already supports a growing number of languages and accents, making it easier to create region-specific content without needing fluency in every language yourself.
For even more control, external AI tools like Murf, PlayHT, or WellSaid Labs offer broader language support with more natural pronunciation and tone adjustments.
With these tools, ecommerce brands can:
- Create the same product video in multiple languages using different AI narrations.
- Use regional accents or dialects to localize storytelling.
- Reach international customers with TikTok shopping videos or product explainers in their preferred language.
Bonus tip: Some brands test multiple languages or voices to see what resonates best, then double down on the highest performers. It’s a simple way to A/B test across markets without re-recording everything from scratch.
TikTok AI voice FAQ
What AI voice generator is everyone using on TikTok?
The “Jessie” voice is TikTok’s most recognizable AI text-to-speech voice, known for its bright, peppy sound. TikTok also offers an AI voice effect filter that can mimic Jessie’s tone.
How do you get the AI voice changer on TikTok?
To get the AI voice changer filter on TikTok, record or upload a video, then tap the “Audio editing” icon (a microphone) on the far right. This brings up a window with voice options at the bottom. If you don’t see these options, make sure your app is fully up to date.
What are popular voiceover tools for TikTok videos?
TikTok has an in-app voiceover tool that lets you record or convert text to speech. Third-party tools, including Speechify, FlexClip, and LOVO, are also popular, especially when paired with an editing program like Adobe Premiere or CapCut.
Who is the male AI voice on TikTok?
One of the most commonly heard “male” AI voices on TikTok is ElevenLabs’ “Adam” voice—a smooth narrator tone many creators use in off-platform tools and import into TikTok.
How to change AI voice in TikTok?
To swap text-to-speech voices on TikTok: type your text, select the text box, and tap “Text-to-Speech” to choose from the available voices. TikTok displays labels like “Male,” “Warm,” or “Narrator,” so you can preview and pick the one that best fits your vibe.





