Princess Polly, founded on the Gold Coast, Australia, is a leading online retailer making lower-impact fashion more accessible while redefining effortless style. Since its inception, the brand has captivated a global audience with its trendsetting outfits and commitment to innovation. Explore their offerings at Princess Polly.
During a four-week test, Princess Polly assessed the effectiveness of Shop Pay's authenticated checkout feature, which recognized returning users using their Shop account and accelerated them through checkout. The results were compelling:
- 4.1% conversion increase for buyers with an existing Shop Pay session
- 1.6% increase in store orders in the US. 1% increase in store orders in Australia.
- 7.6% store-wide reduction in time it took buyers to complete checkout
The challenge: Enhancing the checkout experience to boost conversions
Princess Polly set out to optimize their online checkout process to reduce cart abandonment and increase conversion rates. As their global presence grew, they recognized the need for a seamless shopping experience that could cater to their expanding customer base without adding complexity or friction during checkout.
Our focus is always on eliminating barriers at checkout to ensure customers complete their purchases without leaving. Shop Pay Auto Redirect aligns perfectly with our goal by providing a smooth, seamless experience. Internally, our team loves it, and it's a hit with our target demographic, who are accustomed to such effortless transactions.
The solution: Streamlining checkout with an authenticated checkout experience
To overcome the challenge of streamlining their checkout process, Princess Polly turned to Shop Pay's authenticated checkout feature. This innovative checkout experience was designed to simplify the purchase journey for returning customers by automatically authenticating their Shop Pay account on the shop's storefront and auto-filling their details during checkout. This eliminated the need for customers to re-enter their information at any point during checkout, significantly reducing friction and the likelihood of cart abandonment.
The implementation process began with a four-week test phase. Within weeks of enabling Shop Pay's authenticated checkout, Princess Polly began to notice tangible improvements. By automating the login process for existing Shop Pay users, the brand not only increased conversion rates but also enhanced customer satisfaction, creating a smoother and more enjoyable shopping experience. The adoption of this solution represented a significant step forward in Princess Polly's digital strategy, allowing the brand to continue its growth trajectory while maintaining its commitment to innovative, customer-centric solutions.
Implementing Shop Pay's authenticated checkout was incredibly straightforward for us. We ran an A/B test, as we rigorously test everything we change on our site. This made it easy to evaluate the feature over two weeks, with transparent results boosting our confidence. It reduced errors from un-logged users and cut checkout times significantly. The familiarity and trust our customers have with Shop Pay added another layer of comfort, enhancing the overall speed and frictionless experience of the checkout process.
The result: Increased conversions and enhanced customer satisfaction
By enabling authenticated checkout on Shop Pay, Princess Polly achieved impressive results that directly addressed their initial challenges. The streamlined checkout process led to a 4.1% increase in conversions for users with an existing Shop Pay session, demonstrating the effectiveness of reducing friction in the purchasing journey. This enhancement was not only in line with their goal to reduce cart abandonment but also significantly boosted overall customer satisfaction.
Moreover, the implementation led to a 1.6% increase in overall store orders, highlighting the broader impact of a smoother checkout experience on their bottom line. The reduction in median checkout completion time by 7.6% further underscores how a seamless process can accelerate sales and enhance the overall shopping experience for customers.
These results have reinforced Princess Polly's commitment to leveraging technology to improve customer interaction and satisfaction. The brand's ability to maintain a trusted and efficient shopping experience while driving sales growth demonstrates the transformative power of the right technological solutions. By implementing Shop Pay's authenticated checkout experience, Princess Polly not only solved their original problem but also paved the way for sustained success and increased market penetration.
The results were beyond our expectations. The increase in conversions and overall orders showed us the power of a seamless checkout process, affirming our decision to prioritize customer experience.
Princess Polly's success story underscores the influence of optimizing the checkout process through innovative solutions like Shop Pay authenticated checkout. By maintaining their brand integrity while embracing new technology, they demonstrate how enhancing the customer experience can lead to increased sales and satisfaction. For brands and entrepreneurs, the key takeaway is clear: embracing technology that simplifies and enriches the customer journey is key to driving success.