Ronaldo Jewelry has built a legacy of elegance through handcrafted, high-quality designs that blend tradition with modern appeal. For decades, the brand has cultivated a loyal following of enthusiasts who value their heirloom-quality pieces, created with exceptional attention to detail and craftsmanship.
Despite their strong reputation, Ronaldo Jewelry's outdated BigCommerce storefront created significant friction through poor navigation and a lack of mobile optimization, hindering their direct-to-consumer (DTC) growth. They selected Arctic Grey for their proven expertise in Shopify migrations and custom development, partnering to reimagine their commerce experience around their jewelry's craftsmanship while delivering a seamless mobile-first shopping journey.
Just one month after launching on Shopify, Ronaldo Jewelry achieved:
- 250% increase in sales
- 100% increase in overall conversion rate
- 18% increase in average order value
- 34% increase in checkout completion
The challenge: A legacy platform that can’t match the brand’s quality
Ronaldo Jewelry's BigCommerce platform was simply standing in their way. As mobile shopping grew increasingly dominant in the jewelry market, the site's cumbersome navigation, excessive white space, and slow load times led to high bounce rates and abandoned carts—particularly harmful during peak shopping seasons.
"BigCommerce left Ronaldo Jewelry's site feeling cluttered and outdated, with no dynamic filtering, sticky elements, or quick-add features to guide customers smoothly," explains Anthony Spallone, co-founder at Arctic Grey. "Product pages demanded endless scrolling, mobile conversions lagged, and redundant apps bogged down performance. They needed a platform that could shine as brightly as their designs."
The rigid setup made it nearly impossible to showcase product variants dynamically or implement personalized recommendations, resulting in lower engagement and missed opportunities for upselling complementary pieces—like pairing a signature bracelet with matching earrings based on browsing history.
Backend inefficiencies were also causing frustrating delays during crucial moments in the customer journey. During checkout, slow-loading payment gateways and delayed order confirmations caused shoppers to question the site’s security or simply lose patience, leading to abandoned carts. Similarly, laggy responses when selecting product variants or adding items to cart interrupted the decision-making process, causing potential customers to lose interest or switch to competitors offering more responsive experiences.
Without a comprehensive overhaul, Ronaldo Jewelry risked losing market share in an increasingly competitive landscape dominated by more agile, user-centric jewelry retailers. They chose Shopify for its flexibility, speed, and robust ecosystem of tools that could support their vision for a premium digital experience worthy of their brand heritage.
The solution: Make mobile experiences a reality
Arctic Grey approached Ronaldo Jewelry's transformation with the same attention to detail that the brand brings to their handcrafted pieces. Their solution focused on three core strategies designed to elevate both aesthetics and performance:
Migrate the platform quickly
Arctic Grey executed a swift five-month migration from BigCommerce to Shopify, restructuring data for a seamless integration and real-time sync. This laid a robust foundation, eliminating redundant apps and adding features like filterable collections and dynamic variant displays for more effortless browsing across Ronaldo’s jewelry lines.
Prioritize mobile optimization
Recognizing mobile's dominance, Arctic Grey designed a custom theme on Shopify with condensed product pages, a sticky add-to-cart button above the fold, and reduced scrolling. They also added a sticky search bar and dynamic footer to minimize friction, ensuring shoppers had quick access to key collections—even on smaller screens.
Enhance browsing and personalization
To draw attention to Ronaldo's craftsmanship, Arctic Grey introduced single product card rows with subtle image and information overlays, shoppable collections, and a slide-out cart drawer. These elements reduced white space on the page, and now highlight details with integrated upsell opportunities, transforming navigation into an engaging, high-converting experience.
With Shopify as our canvas, we polished Ronaldo Jewelry's site in under five months—delivering mobile-first optimizations, AI-driven search, and frictionless checkout. Launch brought immediate wins—faster speeds, bolder SEO, and a 100% conversion rate surge that truly reflects their brand's brilliance.
The results: Stunning performance for substantial growth
Ronaldo Jewelry's investment in their digital transformation paid off immediately. Within just one month of launching their new Shopify store, sales increased by 250% while overall conversions increased by 100%—far exceeding expectations and validating their decision to prioritize user experience and mobile optimization.
"Arctic Grey and Shopify turned Ronaldo Jewelry's digital presence into something truly exceptional, with enterprise-speed migration and features that drive real growth," says Anthony. "It's a total win—higher engagement, optimized SEO traffic up 21%, and site speeds yielding 17% more conversions."
The improvement was evident across all key performance indicators. Ronaldo’s conversion rates have doubled as the streamlined experience removed previous areas that previously left shoppers frustrated. The new design also influences purchasing behavior, with add-to-cart rates improving by 22%, checkout completion rising by 34%, and average order value increasing by 18%.
Ronaldo Jewelry is now working with Arctic Grey to use this strong foundation for further expansion, with plans to enter international markets through Shopify Markets, implement advanced personalization features, and develop enhanced B2B capabilities. As their brand grows, the craftsmanship remains the constant—only now, their digital experience reflects the same attention to detail.
