Seguno is a suite of marketing apps designed for Shopify merchants, offering tools for email marketing, forms, product reviews, storefront banners, bulk discount codes, and Canva integrations. Seguno leverages Shopify’s robust API capabilities, enhancing the merchant experience. All of their apps are now Built for Shopify, which means they meet the highest quality standards for apps.
Seguno's apps are trusted by tens of thousands of merchants, but with the help of Built for Shopify, they took their success even further:
- Drove a 14% increase in installs across all apps with status
- Boosted search ranking to page one in just six days of certification
- Earned them a 2024 Shopify Build Award for exceptional onboarding and embedded experience
For established app partners, BFS isn't just a badge—it's proven growth acceleration.
Designing apps that feel native to Shopify
When Seguno joined the Shopify App Store, they decided to embed their apps into the Shopify platform from day one. “The goal was to get so close to the commerce platform that we’re actually inside of it,” explains Chris Geiss, Seguno’s CEO. By leveraging Shopify’s Polaris component library and creating apps that seamlessly blended with Shopify’s admin, they carved out a distinct niche in the marketing app ecosystem.
When Shopify launched the Built for Shopify (BFS) program, Seguno decided to double down on their commitment to Shopify’s standards and embrace Built for Shopify as an opportunity to stay ahead.
The goal was to get so close to the commerce platform that we’re actually inside of it.
Seguno's path to Built for Shopify
Built for Shopify was a natural fit with Seguno’s philosophy of aligning with Shopify at every level, thanks in part to their early decision to build with Polaris.
“Polaris is so helpful because it provides a well-designed and thoughtful library that continues to evolve,” says Geiss. This approach allowed Seguno to meet Built for Shopify’s design standards with ease, while also building apps that feel native to the platform. “I know it’s not required, but I’d highly recommend everyone leverage [Polaris],” Geiss said.
While some criteria were straightforward for Seguno, others presented their own challenges.
One of the toughest hurdles was meeting Shopify's admin performance standards, particularly the Largest Contentful Paint (LCP) requirement. To better understand what was going on under the hood, Seguno built custom performance metrics plugins and used Sentry for tracking and real-time feedback.
Today, Shopify offers tools to monitor and debug Web Vitals in real time, making it easier for developers to identify and address bottlenecks and avoid the challenges Seguno encountered.
Geiss encourages developers to explore these resources: “Real-time insights can save you time and effort. We’d have loved to have this tooling available back then.”
Building for the long term
For established partners like Seguno, BFS certification validated their commitment to excellence while delivering tangible business results. Their app installs increased 14% across their suite, and new app launches ranked on page one of search results within a week.
The program creates a clear roadmap for deep integration and user-centric design that works whether you're serving tens of thousands of merchants or launching your first app. "Achieving BFS won't change things overnight, but it does incentivize merchants," Geiss explains. The badge builds credibility while the underlying standards ensure you're competing on quality, not just marketing spend.
Today, Seguno's success with tens of thousands of merchants proves that following Shopify's quality standards isn't just about compliance, it's about building sustainable competitive advantage. "It's all about having a long-term mindset when it comes to growing your app," Geiss concludes, highlighting how BFS standards create a framework for lasting success in the platform economy.
Grow your app with Built for Shopify
Want to stand out in the Shopify App Store? Achieving BFS status is your chance to show merchants your app is built to the highest standards and is trusted by Shopify. Take a page from Seguno’s playbook: build for the long term, leverage resources like Polaris, and optimize performance to deliver an amazing merchant experience.
Ready to get started? Head to your Partner Dashboard and visit our developer documentation to learn more about the Built for Shopify program.
Built for Shopify makes it easier for partners to integrate their app through meaningful ways, rather than building for one-off integrations.
What is Built for Shopify?
Built for Shopify (BFS) establishes a gold standard for app quality on the Shopify Platform. By meeting standards around integration, performance, and usability, apps receive a Built for Shopify badge that boosts their visibility and helps merchants make more informed decisions during the app selection process.
