Private Label Dropshipping: 2025 Guide + Top Suppliers

Looking for a low-maintenance online business idea? Private label dropshipping takes the pressure of product development off an entrepreneur’'s hands. Simply choose an existing product, customize with your branding or designs, and have a dropshipping partner pick, pack, and ship the product directly to your customer.

A 2024 study from Bazaarvoice revealed that 64% of US consumers had purchased a private label product in the past six months, and 44% have permanently switched previous staple products to private label products.

In this article, learn how to capture that demand with your own private label dropshipping store.

What is private label dropshipping?

Private label dropshipping involves selling third-party products with your own branding and/or designs directly to customers. The benefits of private label dropshipping include starting an ecommerce business on a budget without having to store inventory.

Unlike other private label businesses, dropshipping private label products doesn’'t require you to invest large sums of money upfront. Startup costs like product development, warehousing, and order fulfillment are taken off your plate, since a third-party dropshipping supplier handles them for you.

Private label vs. white label vs. regular dropshipping

These business models all involve selling products you don’t manufacture. But they all offer different levels of control over your branding and products. 

• Regular dropshipping. You sell products from suppliers that ship orders directly to customers.
• White label dropshipping. A supplier puts your brand and logo on a generic product before shipping directly to customers. Other businesses can sell the same product under their own brand names. 
• Private label dropshipping. A manufacturer creates a product just for you, according to your specifications or product design, then ships any orders directly to customers. The final product is unique to your brand, and no one else can sell it. 

Choosing the right dropshipping model comes down to speed and cost considerations. Regular dropshipping is the path of least resistance, and white label products are a basic upgrade. For entrepreneurs who want to build a long-term brand identity with higher profit margins, private label dropshipping is the best route. 

Private label dropshipping products

Examples of private label products to dropship include:

• Clothing (t-shirts, sweatshirts, socks)
• Beverages (coffee, tea, sparkling water)
• Cosmetics (makeup, lotion, hair care)
• Phone cases
• Supplements (vitamins, botanicals, antioxidants)
• Electronics (headphones, speakers, chargers)
• Home décor (pillows, throw blankets, wall art)
• Toys (baby toys, pet toys, children’'s toys)

12 best private label dropshipping suppliers

Finding the right partner is the key to a successful ecommerce business. To help you choose, the following list is broken down into three categories, starting with private label suppliers in the US. 

US-based private label dropshipping suppliers

If you’re focused on fast shipping for your US customers, starting with a domestic supplier is a good move. Here are some of the best options available: 

• Trendsi
• DR.HC Cosmetic Lab
• Makers Nutrition
• Shopify Collective

1. Trendsi

Trendsi is a fashion and accessories supplier offering products from US brands and trusted overseas manufacturers. It offers flexibility for new businesses, with low minimums and quick shipping in the US.

• MOQ: None for regular dropshipping. Private label runs start as low as 60 pieces. 
• Turnaround: Seven to 10 days lead time. 
• Product range: Women’s apparel, shoes, and accessories. 
• Pricing tier: Free for up to 500 product listings. Paid plans start at $29.99 per month. 

2. DR.HC Cosmetic Lab

DR.HC Cosmetic Lab is a cosmetics and beauty manufacturer based in Silicon Valley, California. It is an excellent partner for brands focused on clean beauty, and it will dropship your branded item starting from one unit. 

• MOQ: Zero.
• Turnaround: One to three business days.
• Product range: Clean, vegan, US‑made skin care, makeup, hair.
• Pricing tier: The membership price for private label is $2,150 annually. 

3. Makers Nutrition 

Makers Nutrition is a full-service supplement and vitamin manufacturer based in New York. Operating out of GMP-compliant and FDA-registered facilities, it creates private-label nutraceutical products. It will work with you on custom formulas, manufacturing, label design, and packaging. 

• MOQ: 500 units.
• Turnaround: As little as four weeks with warehousing and order fulfillment services. 
• Product range: Vitamins, powders, gummies, capsules, liquids. 
• Pricing tier: Quote-based. 

4. Shopify Collective 

Shopify Collective is a free tool that lets Shopify stores sell products from other partner brands. It works like a dropshipping network within the Shopify ecosystem. There is no minimum order quantity, as orders are sent to the partner brand for fulfillment. Plus, it’s free to use, and you pay only when a product is sold. 

• MOQ: None. 
• Turnaround: Depends on supplier fulfillment. 
• Product range: Clothing, accessories, home goods, and more.
• Pricing tier: Revenue share payouts when orders are fulfilled.

International private label dropshipping suppliers

For brands looking to expand their catalog, these international partners can connect you to a global supply chain.

• Supliful
• SourcinBox
• Magic Soaps
• CJ Dropshipping

5. Supliful

Supliful is mainly focused on white-label products from a curated group of suppliers. However, if you’re an existing client with a proven sales track record, it can create custom private label formulas. 

Supliful reviews each request individually and prequalifies suppliers, gets quote comparisons, and even negotiates on your behalf. To access its private label offer, you’ll need to enroll in a Business plan as well, which costs $349 per month. 

• MOQ: High, with upfront payment of $10,000. 
• Turnaround: Three to seven business days. 
• Product range: More than 250 SKUs across wellness, coffee, pet care, and more.
• Pricing tier: Base rate is $349 per month. Product prices depend on the supplier. 

6. SourcinBox

SourcinBox is a China-based sourcing agent that coordinates manufacturing, custom formulas, and fully branded custom packaging on your behalf. 

After you submit a request, SourcinBox locates factories, negotiates MOQs and pricing, and sends you a quote. It also handles production, quality assurance, and fulfillment without a recurring subscription fee, but it does charge an undisclosed “private label service fee” for large orders. 

• MOQ: About 1,000 for custom boxes, higher for fully customized products.
• Turnaround: Three to business-day processing, then about eight to 14 days delivery to the US (can be fewer than seven days from select local warehouses).
• Product range: Broad catalog across electronics, home, beauty, fashion, and more.
• Pricing tier: Its Shopify App is free; you pay for the product, shipping, and a quoted private-label service fee.

7. Magic Soaps

Magic Soaps is Canada’s first on-demand soap manufacturer. Every bar is produced fresh in Toronto with organic ingredients, wrapped in your own design, and dropshipped straight to customers.

It’s a good fit for beauty brands or lifestyle stores that want a low-cost hero product with premium branding. With the free Shopify app, you can automate listing imports, order routing, and global tracking.

• MOQ: Zero for all orders.
• Turnaround: Three to seven business days.
• Product range: Organic, cruelty-free soaps.
• Pricing tier: Its Shopify app is free to install. Costs are $30 per month for warehousing, and $4.50 per soap bar. 

8. CJ Dropshipping 

CJ Dropshipping offers original equipment manufacturing (OEM) and original design manufacturer (ODM) services alongside its regular dropshipping platform. You simply submit a spec sheet and CJ’s agents will find a factory, quote tooling, and manage the production. 

• MOQ: Full OEM/custom-formula runs typically start between 500 and 1,000 units. 
• Turnaround: Stocked SKUs process in one to three business days, then seven to 12 days to ship to the US via CJPacket. OEM/ODM production adds 30 to 60 days for manufacturing and inbound freight before dropshipping begins.
• Product range: Massive catalog with electronics, home, fashion, beauty, and more. 
• Pricing tier: Quote-based. 

Print-on-demand (POD) dropshipping suppliers

POD suppliers are excellent for creative brands that want to sell custom-designed products like apparel and accessories. They tend to offer enough customization to help your brand stand out with unique private label products, not just simple white labeling. 

• Printful
• Printify 
• Apliiq
• Inkthreadable 

9. Printful

Printful is the largest print-on-demand provider with production hubs across North America, Europe, and APAC. Every order is printed, packed, and shipped under your brand. You can even add inside-neck labels, branded pack-ins, or custom packing slips. 

Its Shopify app is free to install. But, with a $24.99 per month subscription, you can unlock product and branding discounts that improve your profit margins. 

• MOQ: None. You sell one unit at a time.
• Turnaround: Two to five business days on average. 
• Product range: More than 400 SKUs spanning apparel, accessories, wall art, and home décor.
• Pricing tier: Free plan is pay-as-you-sell. 

10. Printify 

Printify connects your Shopify store to more than 90 print providers around the world. You can choose the best mix of price, location, and print method for each SKU. 

The free app gives you access to an unlimited number of product designs for up to five online stores. If you upgrade to Printify’s premium plan for $29 per month, you can get an additional discount on all products. 

• MOQ: None.
• Turnaround: Two to seven business days. 
• Product range: More than 1,300 SKUs across apparel, drinkware, pet products, and more. 
• Pricing tier: Free plan is pay-as-you-sell. 

11. Apliiq

Apliiq is a premium apparel POD company that offers unique touches like inside-neck prints, woven or hem labels, and cut-and-sew options. With production hubs in Los Angeles and Philadelphia, most dropship orders leave the facility within a week. 

Its Shopify app is free, so you’ll pay only item cost and shipping. Alternatively, you can get an additional 20% off products with the VIP subscription for $39.99 per month. 

• MOQ: None for most products. 
• Turnaround: About seven days. 
• Product range: More than 750 premium blanks (tees, fleece, hats) available. 
• Pricing tier: Free plan is pay-as-you-sell. 

12. Inkthreadable 

The UK-based Inkthreadable lets you create and sell more than 200 products with custom logos and packing slips. If you’re an eco-friendly brand, you’ll appreciate Inkthreadable’s sustainable packaging and clothing options.

• MOQ: None. 
• Turnaround: Production lead time between three and five business days. Carrier delivery in the UK is between one and three days; Europe and the US between three and seven days. 
• Product range: More than 200 SKUs like organic tees, cushions, tote bags, and more.
• Pricing tier: Free Shopify app. Pay per item sold. 

How to start a private label dropshipping store in 7 steps

Launching a private label brand is exciting, but it comes with its own nuances. Follow these seven steps to get your dropshipping business up and running. 

1. Define your niche and product category
2. Source and vet potential suppliers
3. Create your brand assets
4. Set up your store and product listings
5. Configure order routing and fulfillment workflows
6. Launch initial marketing campaigns
7. Monitor performance and optimize pricing

1. Define your niche and product category

Before you dive into private label dropshipping, it always helps to know where you’re starting from. 

A niche market is a specific group of customers with shared characteristics. You might already be familiar with niche markets like pet owners or remote workers. But there are many different types of niches that offer different product categories.

A product category is a group of items that relate to one specific theme. So, for example, instead of saying you sell home goods, you could choose the category “smart gadgets for small apartments” and sell products like:

• Smart plugs
• Space-saving lamps
• Compact coffee makers 

Do research to uncover your target market and find a strong niche. Then, aim to understand how your ideal customers use the product, and what motivates them to make a purchase. 

"Focusing on a very niche community allowed us to make waves and to be known within that small community for a minimal dollar amount,” says Pete Maldonado, cofounder of Chomps, on a Shopify Masters episode. 

“For us to go so wide and cast a really wide net would have required a lot more funding, but because of that we were able to go to these early influencers and it was a great way for us to build brand recognition. But then on top of the recognition, it was also credibility.” 

2. Source and vet potential suppliers

Choosing the supplier that’s right for you will depend on the products and lead times they offer. Every dropshipper’'s goals are different, so the right supplier will depend on your needs and priorities.

Read reviews for each private label supplier on your shortlist. Other businesses using the supplier to private label their own products share information about what the company is like to work with, the quality of its products, and how responsive they are to customer support requests. 

The Shopify App Store offers hundreds of dropshipping apps, each with reviews from verified users. Businesses can rate supplier apps on a scale of one to five stars and provide written feedback to help you assess their suitability. 

3. Create your brand assets

Give your business a unique style to attract the right customers. Design a logo and pick your brand’s main colors and fonts (if you haven’t already). 

Also consider the unboxing experience. Your packaging is the first physical item your customer will touch. Many private label dropshipping suppliers will help you make it special through custom inserts and styles. A custom box and a simple thank you message can make your brand feel professional and keep customers coming back.

💡 An easy start to branding: Use Shopify’s free Logo Maker to create your brand quickly and easily. It also offers file exports you can give to suppliers for packaging mockups. Then, manage all your brand assets inside the Shopify admin so they are consistent across every channel you sell on. 

4. Set up your store and product listings

Once your brand is ready, it’s time to build your online home. Shopify makes this easy. 

Use a simple drag-and-drop editor to create your store in minutes. Or, choose from more than 250 pre-built industry themes that delight shoppers with features like dynamic scrolling and hover effects. 

Next, add your products. You can sell your own creations or find items to sell from private label dropshipping suppliers right in your admin via third-party apps. Use our AI tool, Shopify Magic, to help design your site and write amazing product descriptions for you.

When a customer buys, Shopify’'s secure checkout handles everything. Shop Pay is the fastest checkout available, helping turn more browsers into buyers and accepting all major payments from day one.

5. Configure order routing and fulfillment workflows

What happens after a customer clicks Pay Now? You need a plan to automatically send that order to the correct supplier. This process is called order routing. 

If you use multiple private label suppliers, like one for t-shirts and another for hats, this step is crucial. Shopify can automatically split an order and send the right items to the right partner. You can easily set up rules for this in Shopify’s order routing settings. 

If you’re a more established brand adding dropshipping to complement your store, use an app like Duoplane. It offers fully automated multisupplier order routing and inventory syncing, plus accounting and payments. 

6. Launch initial marketing campaigns

Once your store is ready, the next step is finding your first customers. 

Your Shopify store lets you sell directly on platforms like Instagram and TikTok, which may help you reach your audience where they’re already scrolling. You can even reach international customers by listing items on marketplaces such as Amazon, Walmart, eBay, and Etsy. 

For your launch, have a focused 30-day plan. Don’t try to market on every platform at once. Start by emailing folks on your waitlist. Shopify Email helps you send high-converting branded emails that spark joy. 

Then test out ads on one or two channels. You’ll quickly learn which messages and products your customers love the most. 

7. Monitor performance and optimize pricing

Your store is live, you’ve made your first sale, but the work isn’t over. Use your Shopify Analytics to see how many people are visiting your website, and what they are buying. The numbers will show you what’s popular and where you can improve.

“In marketing and ecommerce, it’s never just done—you have to always be looking at the analytics and iterating forward,” Karen Danudjaja, the founder of wellness beverage company Blume, said on an episode of Shopify Masters. “With a platform like Shopify, those analytics—even for someone like me with zero experience—are all at your fingertips.”

Don’t be afraid to test small changes. Try adjusting a price slightly or offering a product bundle. A little tweak can lead to a big increase in profits. 

Private label dropshipping best practices

• Ask for product details.
• Sell what you love.
• Test the product yourself.
• Establish a process for handling returns and support.
• Leverage private label dropshipping automation tools.

Ask for product details

Once you’ve found a potential supplier, ask them to share:

• Product specs, such as its weight, size, material, and color
• Branded packaging specs, such as materials and logo file formats
• Shipping timescales—online shoppers expect free, fast shipping
• Product certifications, such as FDA-approved foods, cosmetics, and pet products.

Choose the private label manufacturer that aligns with what you’re looking for. You should make sure that you’re happy with the quality of the products they offer and the amount of information they provide.

Sell what you love

There’s a lot that goes into a customer’s purchasing decision, which is why it’s tough to sell products you know nothing about. So, look to the products you personally understand and love.

If you’re a skin care fanatic, for example, you’ll know what a high-quality product looks like, the ingredients to look for when choosing your own private label skin care items, and the results you expect to see.

Test the product yourself

Once you’ve chosen a supplier, order a sample—or batch, depending on their minimum order quantities—of the product you’ll be private labeling. Do items in the batch all look and work the same? Does the packaging and quality vary from product to product? Quality control needs to be consistent.

Testing also gives you the opportunity to put yourself in a customer’s shoes, from unboxing the package to using the privately labeled product. This makes a great foundation for your marketing strategy. 

For example, record yourself using the product and post it on TikTok. Users love to see behind-the-scenes content from their favorite brands.

Establish a process for handling returns and support

Next, you need to determine how you’ll handle returns and customer support. Customers expect to have the option to return items, but it will become a challenge for you if you don’t have a warehouse and aren’t set up to resell products.

Ask the dropship supplier if they’ll accept and restock returns for resale. Once you’ve decided on a plan, create a return policy that you list clearly on your website.

Tools like Shopify Inbox can help you manage any customer concerns or questions that come in—just make sure that you set clear expectations for how long it will take to get back to them. Try to aim for a first response time within 24 hours of their initial message, if possible.

Leverage private label dropshipping automation tools

Many dropshipping apps that connect to your Shopify store can automate redundant tasks. But there are some dropshipping software platforms like AutoDS and Inventory Source that take it a step further. 

For example, their tools can monitor supplier feeds and auto-update your listings with accurate pricing and availability. This is a huge plus, because shoppers don’t like to overpay for items, and they certainly don’t enjoy it when items are sold out. 

Start your private label dropshipping business today

Private label dropshipping is an ecommerce business model that combines the best of private label selling and dropshipping. From clothing to phone cases, find a reliable supplier and get the product specs to sell the products you—and your customers—love.