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Elise Dopson

Elise Dopson is a freelance writer for leading B2B SaaS companies. She teaches everything she knows through Peak Freelance.

b2bvsb2c

B2B vs. B2C Ecommerce: 14 Differences to Consider (2025)

20 Oct 2025

b2b

B2B Ecommerce Trends 2025-2026: 15 Strategies Transforming Digital Commerce

14 Oct 2025

holiday ecommerce

Growth strategies

Holiday Ecommerce: 11 Proven Strategies to Maximize Sales in 2025

7 Oct 2025

B2B DTC blog header

B2B and DTC: How to Apply DTC Strategies to Your Storefront

3 Oct 2025

Win-Back Campaigns

Growth strategies

Win-Back Campaigns: 7 Strategies to Re-Engage Lapsed Customers (2025)

30 Sept 2025

Returning Visitor

Growth strategies

Returning Visitor Rate: Benchmarks and Conversion Strategies (2025)

27 Sept 2025

How To Become a Wholesale Distributor in 10 Steps

How To Become a Wholesale Distributor in 10 Steps

19 Sept 2025

Holiday Ecommerce Sales 2025: 6 Proven Ways to Increase Sales

Unified Commerce

Holiday Ecommerce Sales 2025: 6 Proven Ways to Increase Sales

17 Sept 2025

b2b customer service

B2B Customer Service in 2025: Strategies to Retain Wholesale Buyers

9 Sept 2025

B2B SEO Strategy: How To Turn Search Engine Browsers into High-Value Buyers

B2B SEO Strategy: How To Turn Search Engine Browsers into High-Value Buyers

5 Sept 2025

Customer Feedback Loops

Customer Experience

Customer Feedback Loops: How They Work and Examples

13 Aug 2025

Retail Returns: Policies, Management & Optimization (2025)

Customer Experience

Retail Returns: Policies, Management & Optimization (2025)

29 Jul 2025

Customer Relationship Management in Retailing (Guide & Examples)

Unified Commerce

Customer Relationship Management in Retailing (Guide & Examples)

29 Jul 2025

four vertical blocks on a blue tinted background

Unified Commerce

7 Top Customer Data Capture Solutions for Retailers (2025)

29 Jul 2025

a continuous line on blue background representing retail customer journey

Growth strategies

Retail Customer Journey Mapping: How to Create & Use (2025)

29 Jul 2025

B2B Beauty: Complete Guide to Wholesale Commerce Success (2025)

B2B Beauty: Complete Guide to Wholesale Commerce Success (2025)

28 Jul 2025

ShopifyPlus Blog Black Friday Consumer Segmentation

Growth strategies

Black Friday Customer Segmentation: 13 Strategies & Examples (2025)

11 Jul 2025

Black Friday Email Marketing Strategy: 10 Tips and Examples (2025)

Growth strategies

Black Friday Email Marketing Strategy: 10 Tips and Examples (2025)

23 Jun 2025

b2bfunnel2

How to Build a B2B Sales Funnel to Identify and Convert Leads

10 Jun 2025

10 Ways to Create a Personalized Customer Experience

Customer Experience

10 Ways to Create a Personalized Customer Experience

13 May 2025

Streetwear Marketing: Definition, Strategies + Examples (2025)

Industry Insights and Trends

Streetwear Marketing: Definition, Strategies + Examples (2025)

13 May 2025

What is B2B Sales? Definition, Process, and Tips for 2025

What is B2B Sales? Definition, Process, and Tips for 2025

13 May 2025

What is Ecommerce Localization? How To and Best Practices

Unified Commerce

What is Ecommerce Localization? How To and Best Practices

4 May 2025

The Ultimate Google Shopping Guide for 2025: How It Works

Growth strategies

The Ultimate Google Shopping Guide for 2025: How It Works

4 May 2025

A graphic featuring a central circular element surrounded by multiple smaller circular elements, connected by lines, on a gradient blue background.

Unified Commerce

Multichannel Retailing: Decide on Sales Channels for Your Business

24 Apr 2025

What Warehouse Management Actually Is: Benefits and Tips (2025)

Ecommerce Operations Logistics

What Warehouse Management Actually Is: Benefits and Tips (2025)

13 Apr 2025

The B2B Buying Process: How It’s Changed and Steps (2025)

The B2B Buying Process: How It’s Changed and Steps (2025)

7 Apr 2025

Icons of social platforms such as snapchat, pinterest, facebook, tiktok, instagram, X, and YouTube

Unified Commerce

15 Best Social Commerce Platforms and Apps in 2025

30 Mar 2025

A stack of bamboo sheets on a light background, with volume pricing details showing costs for varying quantities: $300, $250, and $200.

10 B2B Marketplaces for Finding Buyers in 2025

26 Mar 2025

a shopping bag on blue background representing unified commerce

Unified Commerce

Why a Unified Commerce Strategy is Essential for Modern Brands

16 Mar 2025

Pattern3 (1)

Growth strategies

Ecommerce Influencer Marketing: A Complete Guide (2025)

7 Mar 2025

ShopifyPlus Blog Repeat Purchases

Growth strategies

Increase Repeat Purchases: 14 Strategies to Earn More Sales

3 Mar 2025

shopifyplus blog wholesalve vs dtc 3840x2160 1

Wholesale vs. Direct-to-Consumer: Pros, Cons and How To Strike the Right Balance

3 Mar 2025

Zero-Party Data vs. First-Party Data: Navigating the New Era of Customer Insights

Business Intelligence

Zero-Party Data vs. First-Party Data: Navigating the New Era of Customer Insights

25 Feb 2025

a delivery box on green background representing ecommerce returns

Ecommerce Operations Logistics

Ecommerce Returns: Average Return Rate and How to Reduce It

21 Feb 2025

Data Compliance: Key Regulations and Best Practices in Ecommerce

Business Intelligence

Data Compliance: Key Regulations and Best Practices in Ecommerce

12 Feb 2025

Boost Your Business: Mastering Email Personalization with Shopify

Customer Experience

Boost Your Business: Mastering Email Personalization with Shopify

12 Feb 2025

illustration of a computer screen centered displaying a mapped journey from the top left corner in a curved shaped to the bottom right corner

Growth strategies

Ecommerce Customer Journey Maps 101 (2025)

10 Feb 2025

Mastering Omnichannel Personalization: Boost Your Customer Engagement

Unified Commerce

Mastering Omnichannel Personalization: Boost Your Customer Engagement

17 Jan 2025

How to Increase Return on Ad Spend (ROAS) in 2025

Growth strategies

How to Increase Return on Ad Spend (ROAS) in 2025

8 Jan 2025

home furnishing ecommerce

Industry Insights and Trends

9 Home Furnishing Ecommerce Trends to Watch in 2025

8 Jan 2025

A polished, metallic figure suggests a human silhouette, set against a dark gradient background. The figure is reflected in a sleek, conical shape below.

Growth strategies

How to Improve Ecommerce Customer Retention

5 Jan 2025

Personalized Shopping Experiences: Ways to Implement for Your Commerce Business

Customer Experience

Personalized Shopping Experiences: Ways to Implement for Your Commerce Business

10 Dec 2024

feature

Customer Experience

Website Personalization: A Strategy to Increase Sales and Customer Loyalty

29 Nov 2024

How to Execute an Effective Ad Retargeting Campaign

Growth strategies

Mastering the Retargeting Campaign: Strategies for Higher Conversions

26 Nov 2024

Hypefest 2018: O2O Examples from the Forefront of Marketing & Retail

Unified Commerce

Win Online and Retail Using O2O Marketing to Boost Sales

26 Nov 2024

The Ultimate Instagram Sales Funnel: A Step-by-Step Guide to Boosting Conversions

Growth strategies

The Ultimate Instagram Sales Funnel: A Step-by-Step Guide to Boosting Conversions

1 Nov 2024

Why are Conversion Optimization Tips BS?

Growth strategies

7 Customer Acquisition Metrics You Should Track

25 Oct 2024

Product drops driving demand

Growth strategies

Product Drop Strategy: How to Build Buzz and Hype

22 Oct 2024

Craft a Winning D2C Ecommerce Strategy: A Step-by-Step Guide

Business Management and Leadership

Craft a Winning D2C Ecommerce Strategy: A Step-by-Step Guide

17 Oct 2024

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