Everlast has spent over a century at the forefront of boxing apparel, gloves, and equipment, becoming the undisputed leader in combat sports. Known globally for their heritage, durability, and performance-driven innovation, the brand has outfitted generations of world champions while building a dedicated community of athletes and enthusiasts alike.
Despite their strong market position, Everlast's digital presence wasn't delivering the knockout performance their brand deserved. Their aging Magento (now Adobe Commerce) platform created frustrating experiences for mobile users, limited merchandising capabilities, and required complex integrations that slowed operations. To reimagine their digital storefront and build long-term scalability, Everlast needed a partner with both technical expertise and brand sensitivity.
They chose Arctic Grey for their attention to detail, deep Shopify expertise, and proven track record delivering enterprise-level migrations. Together, they transformed Everlast's commerce presence with a modern, mobile-first site designed to scale with the business.
One month after moving to Shopify, Everlast achieved:
- 23% increase in total web sales
- 152% increase in conversion rate
- 133,200 more organic traffic visits
The challenge: A heavyweight brand held back by platform limitations
Everlast's global scale and growing digital ambitions had outpaced what Magento could effectively deliver. With over 70% of site visitors coming from mobile devices, slow load times and poor mobile experiences were significantly hurting conversion rates and driving high bounce rates—especially during peak product launches when performance mattered most.
"Magento kept Everlast on the ropes—constant security scares, fragile code that broke between rounds, and most dev time spent patching yesterday instead of building tomorrow," explains Anthony Spallone, co-founder at Arctic Grey. "Add to that slow mobile, rigid merchandising, and integrations that slowed the cart and checkout. Everlast needed a platform that could bob, weave, and scale."
The platform's rigid infrastructure made it difficult to personalize shopping experiences or implement dynamic merchandising, resulting in missed upsell opportunities and lower average order values. Behind the scenes, connecting their enterprise resource planning (ERP) system, recommendation engine, and search functionality required heavy custom development, leading to inventory delays, mismatched data, and order processing bottlenecks.
Without addressing these fundamental challenges, Everlast risked losing market share to faster, more agile competitors. The brand chose Shopify for its scalability, speed, and robust ecosystem of solutions—particularly Shopify Extensions, deep app integrations, lower total cost of ownership, and compatibility with personalization tools.
The solution: Engineering a mobile-first experience that packs a punch
Arctic Grey collaborated closely with Everlast to design a commerce experience that combined operational efficiency with engaging, personalized shopping journeys. Their comprehensive approach focused on three key areas:
Migrating platforms
First, Arctic Grey carried out an end-to-end migration of Everlast's entire ecommerce infrastructure from Magento to Shopify. This process included restructuring product data for accuracy and developing a custom integration with Microsoft Dynamics 365 ERP. Now, Everlast has access to real-time inventory and order sync that has dramatically improved backend operations and fulfillment accuracy.
Focusing on a mobile-first design
Knowing that Everlast's audience predominantly shops on mobile devices, Arctic Grey built a custom Shopify theme optimized for speed, responsiveness, and intuitive navigation. Using Shopify Extensions, they created a streamlined path to purchase that reduced friction and supported high-converting checkout experiences.
Building personalized recommendations and smarter search
Arctic Grey implemented Nosto for personalized upsell recommendations and SearchSpring for AI-powered product discovery, allowing Everlast to highlight trending products, improve relevance in search results, and deliver dynamic merchandising at scale—capabilities that their previous platform simply couldn't support.
Teaming up with Shopify, we delivered the one-two Everlast needed: a fast migration to a mobile-first Shopify Plus theme and a real-time Microsoft D365 integration. Add SearchSpring for AI search and Nosto for personalization, and checkout friction dropped. Day one landed clean—faster speed, stronger security, higher ranking SEO.
The results: A total knockout performance
The impact of Everlast's Shopify transformation was immediate and substantial. Within just 30 days of launch, the brand saw a 23% increase in total web sales, a remarkable 152% lift in conversion rates, and 133,200 more organic visitors—clear evidence that the improved user experience directly translated into business results.
"With Shopify in our corner, Arctic Grey migrated Everlast from Magento to Shopify in just 4.5 months, which is fast by enterprise standards," notes Anthony. "Launch day wasn't just quick, it was a win: faster site speed, tighter security, stronger SEO, along with higher conversion rates and average order values. I'd call that a TKO for the Arctic Grey and Shopify team."
With this solid foundation now in place, Everlast and Arctic Grey are already planning future growth initiatives, including expanding into global markets with Shopify Markets, scaling subscription offerings via Yotpo and Recharge, refining their personalization capabilities, and enabling enhanced B2B functionality to better serve wholesale customers. Like a well-trained athlete, they now have all the tools to perform at their best—representing their championship heritage while positioning their brand to stay on top.