10 Best Marketing Newsletters To Keep You in the Loop

Marketing trends and tactics can shift at lightning speed, so staying on top of the industry pulse can take time and effort. An easy way to stay informed is with newsletters, which are surging in popularity. Newsletter platform Beehiiv saw a 96.2% increase in newsletters on its platform from 2023 to 2024. You can find plenty of marketing newsletters to help you keep up with meaningful industry shifts, inspire needle-moving ideas, and break down useful marketing tools and frameworks.

Staying ahead of the curve can help you hone and foster thought leadership, develop a unique point of view and vision for your business, and grow industry credibility. It’s also useful for maintaining relevance and an edge on your competitors to better position your company for growth.

If you’re looking for the best marketing newsletters to subscribe to, here are 10 to consider.

10 of the best marketing newsletters

1. Marketing Brew
2. Lenny’s Newsletter
3. Talking Shop
4. Very Good Copy
5. Why We Buy
6. Demand Curve
7. Zero to Marketing
8. The CMO Journal
9. Link in Bio
10. Backlinko

We’ve curated a collection of some of the most compelling marketing newsletters currently on the scene. Authored by a diverse set of marketing experts and thought leaders, they provide useful, actionable insights and in-depth perspectives while staying concise to make the most of your valuable time:

1. Marketing Brew

• Why you should subscribe. Published under the trusted Morning Brew media umbrella, Marketing Brew delivers sharp and timely industry news, emerging trends, and research-backed analysis of brand strategy, social media, digital marketing, and ad tech in an easily digestible format and colloquial voice. It strikes the right balance of macro-level insights (such as the impact of economic shifts on the marketing world) and tactical advice that packs an actionable punch to help inform your business strategy. 
• Stand-out features. Campaign deep dives, short yet punchy industry news roundups, and spotlights on creative marketing tactics and how to apply them. 
• Distribution frequency. Four times per week. 
• Access and pricing. Free to subscribe.

2. Lenny’s Newsletter

• Why you should subscribe. With thorough and practical advice on building products, driving growth, and accelerating your career and leadership capabilities, Lenny’s Newsletter is one of the most popular, highly regarded newsletters. Lenny Rachitsky’s past life as an Airbnb product leader—along with his notable network of top tech titans—shines through as he delivers on growth and go-to-market strategies, proven tactics, and seasoned advice.
• Stand-out features. Transcripts of in-depth podcast interviews with industry leaders, coverage on community-sourced topics, and a popular “Ask Lenny” advice column, where subscribers get Lenny’s take on industry news, challenges, or career questions. Paid subscribers get access to a private Slack community (of top tech leaders and more than 30,000 members) and a free year of access to premium AI and product-building tools.
• Distribution frequency. Paid subscribers receive two to four posts per month, and on Saturday mornings, they have access to a Community Wisdom post featuring valuable insights from the Slack community. Unpaid subscribers receive previews of each post.
• Access and pricing. $200 per year for a subscription.

3. Talking Shop

• Why you should subscribe. Talking Shop, the Shopify Blog newsletter, offers comprehensive, expert-backed content for entrepreneurs and small business owners. With ecommerce tips, inspiring founder stories, and best practices, you can stay ahead of the industry curve. This weekly newsletter draws from a rich library of resources to empower you to start, grow, and evolve your business.
• Stand-out features. Insights and advice from successful founders on how they launched and scaled their businesses, plus tips on how to create your own powerful online store and effectively market it to your target audience.
• Distribution frequency. Once per week.
• Access and pricing. Free to subscribe.

4. Very Good Copy

• Why you should subscribe. Penned by seasoned copywriter Eddy Shleyner, this newsletter delivers bite-sized, meticulously crafted “micro” lessons about copywriting, creativity, and storytelling that you can consume in two minutes or less. Very Good Copy is an ideal format for business owners, entrepreneurs, or marketers who are creating content and want to evolve their copywriting, messaging, and positioning craft.
• Stand-out features. Easily applicable persuasion techniques, storytelling strategies, and copywriting frameworks that you can apply directly to your business.
• Distribution frequency. Once per week.
• Access and pricing. Free to subscribe.

5. Why We Buy

• Why you should subscribe. Why We Buy delves into the fascinating psychology, biases, and behavioral science of why consumers make decisions, so you can get into your customers’ heads and learn how to influence buying decisions to grow your user base. Trusted voice and customer behavior expert Katelyn Bourgoin distills deep research and relatable, real-world examples into clear and actionable takeaways that you can apply to your growth strategy.
• Stand-out features. Case study breakdowns of consumer psychology, along with valuable frameworks designed to give subscribers a competitive edge and a nuanced understanding of their customers to help eliminate guesswork and drive sales.
• Distribution frequency. Once per week.
• Access and pricing. Free to subscribe.

6. Demand Curve

• Why you should subscribe. Created by revered growth expert Julian Shapiro, you’ll receive actionable advice, innovative and advanced growth tactics, and insights that focus on ecommerce, search engine optimization, content, email marketing, scaling, and campaign strategies. On top of Julian’s expertise, you can read insights from an engaged community of more than 50,000 subscribers who enthusiastically share their strongest growth hacks, tactics, and successful experiments.
• Stand-out features. Real-world case studies and founder interviews broken into clear and concise breakdowns, playbooks, and growth guides ready for you and your team to put into action.
• Distribution frequency. Twice per week.
• Access and pricing. Free to subscribe.

7. Zero to Marketing

• Why you should subscribe. Each month, seasoned marketer Andrea Bosoni selects an emerging new startup and delivers a heavy-hitting case study with step-by-step detail of exactly how he’d grow it. You’ll come away with ultra-clear, relatable tips, strategies, marketing ideas, and inspiration to help you spark business growth—all in under five minutes.
• Stand-out features. Andrea’s case studies focus on early-stage startups and businesses, making the marketing tips and learnings useful for new business owners, entrepreneurs, and leaders growing companies from the ground up.
• Distribution frequency. Monthly.
• Access and pricing. Free to subscribe.

8. The CMO Journal

• Why you should subscribe. Marketing leader Sairam Krishnan offers thoughtful essays and refreshingly honest points of view on startup marketing and strategy aimed at showing subscribers how to be better, more well-rounded marketers. It’s especially valuable content for entrepreneurs and small business owners looking to dive deeper into their understanding of the underlying principles and marketing theories that drive effective tactics.
• Stand-out features. Sairam’s candid storytelling style feels personal, making it all the more effective in imparting nuanced topics spanning things from how to deal with imposter syndrome to mentorship to the latest content marketing and communications strategies and takeaways.
• Distribution frequency. Once per week.
• Access and pricing. Free to subscribe.

9. Link in Bio

• Why you should subscribe. Social media expert Rachel Karten’s newsletter is one of the most popular on Substack for good reason. Her visionary take on social media management, presence, and engagement is a stellar resource for entrepreneurs, small business owners, and marketing leaders looking for actionable strategies to grow and optimize their online marketing presence while staying informed on the ever-changing landscape. Rachel’s sharp-witted way of editorializing best practices, real-time trends, insights, influencer marketing, and social case studies—woven together with personal anecdotes—makes for memorable and engaging content.
• Stand-out features. Free weekly interviews from social media and marketing thought leaders (including author and marketing expert Seth Godin and Nicolle Lopez, head of brand social at Amtrak). Paid subscribers receive a weekly Strategy Send—featuring ideas on what to post, the latest trends, content creation strategies, and actionable social media tips—along with quarterly trend reports and access to a private Discord channel.
• Distribution frequency. Weekly and quarterly.
• Access and pricing. Paid subscriptions cost $8 per month or $80 per year.

10. Backlinko

• Why you should subscribe. Authored by renowned SEO expert Brian Dean, Backlinko offers advanced SEO strategies, tutorials, link-building tips, and top SEO and paid media trends in the landscape. Digital marketers, leaders, and subject matter experts respect Dean’s clear, action-oriented advice and commitment to testing and experimentation for its depth and ability to yield results.
• Stand-out features. Case study–driven dives on topics ranging from how to win in AI search with generative engine optimization to LLM seeding, backlinking strategies, and top free SEO tools.
• Distribution frequency. Weekly.
• Access and pricing. Free to subscribe.