How To Build Successful Wellness Websites: 12 Examples

The wellness industry is booming—worth an eye-watering $2 trillion globally. This heavily saturated market spans healthy eating, supplements, alternative medicine, mental health, life coaching services, and a variety of other products and services to support people on their wellness journeys. If you have a wellness business, a standout website isn’t optional. It’s where your customers will come to shop for products and services, learn more about your brand and its backstory, and seek out wellness tips, practical advice, and educational resources.

While there are many types of holistic wellness websites, the most successful ones are easy to navigate and powered by engaging content, visuals, and powerful storytelling. Read on to discover what goes into creating a great wellness website, including real-world examples from brands that have gotten it right.

What is a wellness website?

A wellness website is an online destination that promotes health and well-being through products, services, education, or a combination of all three. These sites often include clear product pages, booking tools, expert-backed content, and resources that help visitors make informed decisions and take action.

Why wellness websites matter

The wellness industry has experienced rapid growth in the past five years, making differentiation essential. A lasting first impression is crucial in a field inundated with both large, legacy businesses and disruptive new players, and an impactful website can provide just that. A well-executed wellness website is intuitive, on-brand, and designed to convert visitors into customers through purposeful content and thoughtful UX.

Whether you’re a health and wellness professional selling services or a business selling products, it’s becoming harder to stand out. Having a polished, highly engaging website with a sleek design, informative articles, videos, related wellness resources, and powerful brand storytelling can help increase the odds of connecting with your target audience.

What are the elements of great wellness websites?

Your website is more than just a place to sell your products or services. It’s an opportunity to connect with your customers on a deeper level by sharing your brand story and core values. Here are some core factors you’ll want to keep in mind when website building:

• Aesthetically pleasing design. Whether you’re offering holistic health services or selling supplements, design and aesthetics play a huge role in storytelling and keeping customers engaged. Everything from fonts and graphics to color schemes and formatting can make a difference in how visitors perceive a website.
• Intuitive navigation. Quality websites are user-friendly and seamless to navigate, with easy-to-understand menus, fast loading speed, and uncluttered, scannable layouts that make information digestible. Pair that with responsive design that’s adaptable to different screen sizes and devices, and you’re well on your way to an ideal user experience.
• Strong branding. Consistent use of fonts, colors, and graphics in alignment with a brand’s identity works to make a website feel cohesive, high quality, and recognizable to customers. For instance, a brand that specializes in making healthy foods fun might use a blend of bold colors, clever taglines, and eye-catching imagery of cuisine to further boost brand recognition.
• Powerful storytelling. Sharing a relatable story that taps into consumers’ values or aspirations builds a connection that helps foster trust, respect, and loyalty. For example, Dove’s commitment to sharing stories of real women is reflected in multiple sections of their website, including their homepage, campaign pages, and mission pages. Your brand narrative and overall mission should be clear, concise, and compelling, with a specific call to action.
• Search engine optimization. Successful brands ensure that their website content and metadata are optimized with keywords to improve search engine rankings and visibility. This ensures searchers can find your site online.
• Social media integration. Including content from social media or links on your website helps encourage user engagement and sharing potential. It’s also an excellent way to give site visitors a taste of your company’s community.
• Clear calls to action. Nearly every successful wellness website includes a strong call to action (CTA) high up on its homepage to prompt people to shop, sign up for a newsletter, or learn more about your brand.

11 top wellness websites

1. Personal Fav
2. Love Wellness
3. Vegamour
4. The Honey Pot
5. Eko Health
6. OLLY
7. Kora Holistic Wellness
8. Huel
9. Blume Superfood
10. Trace Minerals
11. Cellucor

Now that you know what a great wellness website entails, let’s take a look at some real-world examples for inspiration. Here are 11 that stick the landing in different ways:

1. Personal Fav

Personal Fav is a sexual wellness company specializing in clean, plant-powered intimacy products like lube and flushable wipes. Its homepage uses bold, cheeky copy and bright typography to create a memorable first impression.

Additionally, it features press highlights from notable media outlets, as well as a blog with educational articles, which can be especially useful for wellness websites because it helps consumers learn more about the science behind their products and what makes them beneficial.

2. Love Wellness

Love Wellness creates products for vaginal health, hormone health, and beyond. Its homepage features rotating visuals with clear calls to action, social content, and product highlights. It also includes a rotating banner that speaks to two separate promos, information about its clinical studies, and credentials about its team of experts. These last two pieces of content are particularly useful for a wellness website, building credibility that its products are effective, safe, and backed by science.

3. Vegamour

Vegamour makes products designed to promote hair growth and longevity. The brand is known for its holistic approach that targets thinning from the inside out. One of the first things you’ll notice about its website is the strong visuals, which include an array of nature-inspired brand imagery and model shots mixed with high-definition video.

Vegamour’s homepage has strong storytelling complemented by powerful before-and-after photos that serve as proof that its products actually work. Moreover, it has an interactive section that lets users discover products based on their specific concerns and provides personalized recommendations based on their unique goals.

4. The Honey Pot

The Honey Pot is a personal care brand that offers plant-powered staples for vaginal wellness, skin health, intimacy, and period hygiene. Its homepage features illustrations of lavender and aloe plants (ingredients found in Honey Pot products), along with clever taglines (“Periods are a lot. Herbs help.”) and a rotating banner that highlights what makes the brand unique (like “backed by science” and “only the good stuff”).

The website also has a quiz feature that matches users with personalized rituals based on their goals and concerns. It’s quick, straightforward, and sends you a custom routine straight to your inbox once you’re finished and provided your email. Furthermore, The Honey Pot has a blog that educates readers on relevant topics like vaginal pH, period blood, and hormone health, with insight from experts for added credibility.

Finally, there’s the brand’s loyalty program, The Hive, which has its own dedicated page to keep existing customers engaged.

5. Eko Health

Eko Health is a health care technology company that specializes in innovative medical devices and software. Despite its product being very high-tech, the brand’s website is easy to understand and navigate, with a dropdown menu, interactive elements, and valuable information on diseases and what causes them. Its homepage features powerful statistics, physician testimonials, and links to educational blog articles where consumers can learn more about its devices and what they do.

6. OLLY

OLLY makes gummy vitamins and supplements for sleep, gut health, immunity, and more. The website lets you filter products by specific benefits (like mood or gut health) and ingredients (like collagen or vitamin C), giving customers options based on their priorities. Popular categories like “mood support” and “women’s wellness” are also featured on the homepage.

Additionally, its blog “The Well by Olly” features educational articles with helpful information about the brand’s supplements and other relevant wellness topics, as well as insight from experts.

7. Kora Holistic Wellness

Rooted in a holistic approach, Kora Wellness Spa offers a range of naturopathic treatments designed to promote women’s well-being. Its website ticks all the boxes—easy booking, lots of tranquil photos of treatments, clear explanations of what each type of massage or treatment involves, and details about owner Claire Ayres’s expertise as a massage therapist and naturopath. The detailed information makes it easy for customers to know what to expect, both when they make a booking and when they come in for their treatments.

8. Huel

Huel makes whole-food supplements designed by nutritionists. Its homepage in particular is highly focused on product education and easy navigation, with a quiz to help people build a personalized routine and specific categories that highlight their different product offerings (e.g., Hot Meals, Powered Meals, Ready-to-Drink Meals, etc.) This makes it super simple for people to find what they’re looking for right off the bat.

The website also includes strong press callouts that speak to their products’ results, as well as quotes from notable industry experts and investors (including actor Idris Elba), which boosts credibility and helps set them apart from similar wellness brands. Moreover, its blog, The Huel Digest, has helpful articles on a number of topics, such as healthy eating and keeping fit, likely to be of interest to its target audience.

9. Blume Superfood

Blume Superfood makes nutritional powders for sleep, gut health, and energy. Its website does an excellent job at breaking down product benefits in a digestible way (e.g., “nutritionist-backed coffee alternatives”) and has a distinctly youthful aesthetic that resonates with its core customer base (Gen Zers and millennials).

Blume’s website pays particular attention to its community—featuring customer videos on the homepage, a ‘Blumekind’ community page with articles, playlists, recipes, and links to its social media accounts, including a Blume Community Facebook page, a private group for fans of the product.

10. Trace Minerals

Trace Minerals is a wellness brand that focuses solely on selling mineral-centric products. Its website targets the active consumer, with images of athletes and people engaging in outdoor activities. It has clear calls to action, strong client testimonials, and information on its proprietary mineral complex and how it works.

11. Cellucor

Cellucor makes nutritional boosters for athletes, including energy drinks, creatine, protein powders, and more. It’s known for its fun flavors, inspired by candies like Reese’s and Jolly Ranchers. Its website homepage clearly highlights its bestselling collections, along with customer testimonials and product benefits. Additionally, it has menu options that allow users to shop by their preferred flavor or their fitness goals.