19 Coming Soon Page Examples & Templates: New Ideas (2025)

A Coming Soon page is a savvy prelaunch digital marketing strategy for any business owner wishing to generate buzz before a launch. Whether teasing a new product line, gearing up for a grand opening, or rebranding, Coming Soon pages build anticipation and help you gather valuable leads.

Ready to optimize your next product launch? Read on, get inspired with 19 examples and templates, and learn how to turn your Coming Soon page into a powerful marketing tool. 

What is a Coming Soon page?

A Coming Soon page, also known as a prelaunch page, is a landing page where people learn more about your new website, business, or product. 

The primary purpose of the Coming Soon page is to capture visitor interest in an upcoming launch—even while your product, business, or the rest of your website is still in development. Publishing a Coming Soon page means creating a customer touchpoint to generate interest in your upcoming launch. You can also use Coming Soon pages to collect visitor contact information to build your mailing list and reach prospective customers when you launch. 

Unlike FAQ, Contact, or About us pages—standard for many online businesses—a Coming Soon page is a temporary landing page you’ll take down or revise once you launch.

Do you need a Coming Soon page? 

A Coming Soon page isn’t necessary for every business. For example, certain ecommerce businesses, such as t-shirt stores or dropshipping companies, may not need to set up a Coming Soon page for every launch. 

Other types of businesses may anticipate postponing their launch date while they manage the complex process of product development, fundraising, and brand building. Instead of delaying marketing until you open your digital doors, a Coming Soon landing page lets you develop and promote in parallel, cultivating an engaged audience for launch day.

Benefits of a Coming Soon page

Publishing a Coming Soon page offers the flexibility to:

Get a head start on marketing

Consisting of one simple page, you can publish a Coming Soon website in a few clicks. With little effort, it’s possible to develop your brand as well as create awareness and excitement for your upcoming launch. 

If you use the right keywords and follow best practices, a Coming Soon page can even jumpstart your website’s search engine optimization (SEO), positioning you for better searchability and visibility at launch. 

Once you publish your page, search engines will start indexing it, which can improve your search ranking before you have a fully-developed website. It’s a small investment of time that could lead to significant search traffic returns down the line.

A Coming Soon page also provides a way to experiment with marketing channels and strategies. Assess which platforms and messages resonate most with your audience by driving traffic to this page through social media teasers, email outreach, or paid ads.

Targeted prelaunch traffic also contributes to SEO, driving early site engagement signals that search engines may factor into rankings. Plus, if you offer your page as a centralized link for influencers, media, or partners, you can extend your reach before launch.

SEO advantages of early domain set up

Search engines pay attention to how long a domain has been active and how consistently it’s updated. By claiming your domain and getting something live, you start building URL history straight away instead of waiting until launch day. 

Even a simple page with a headline, a short description of what’s coming, and a few keywords related to your brand or industry gives Google a head start in figuring out who you are and where you belong in the search results. 

Over time, that tiny bit of groundwork compounds. Your site can start to rank for branded searches and you can attract backlinks to your placeholder page.

📚Read more: 5 Ecommerce SEO Best Practices to Drive Site Traffic in 2025

Build an audience of early followers

A Coming Soon page allows you to build a loyal audience before you launch, creating early followers primed for conversion. Even without a finished product, an engaging page can generate interest by inviting visitors to sign up for an email marketing list, subscribe to a newsletter, or follow you on social media. 

This approach establishes direct communication channels with potential customers, enabling you to share updates, behind-the-scenes content, or even sneak peeks of the product as it develops. 

When launch day arrives, you’ll have a built-in audience eager to support your brand. Engage your prelaunch following by asking them for feedback and building their excitement with countdowns, interactive posts, and personalized launch announcements.

Get early feedback

A Coming Soon page puts your concept in front of would-be customers so you can gauge their interest. Use the level of interest and customer feedback to create a more successful launch. You could include a survey, a feedback form, or even a simple “What are you most excited about?” question on the page. 

Your followers’ answers can illuminate aspects of the product that appeal to them the most, helping you prioritize their favorite features in product adjustments. This early input ensures your product aligns with customer expectations, increasing the likelihood of a successful launch.

Engagement metrics like sign-ups and social media shares also illustrate market demand and excitement.

Build anticipation and a sense of exclusivity

A Coming Soon page builds anticipation by hinting at what’s to come. Launch countdowns and teasers can amplify that excitement, especially if you offer limited early access or special perks.

A prelaunch strategy that taps into the psychological effects of scarcity and exclusivity encourages visitors to follow your brand, return at launch, and share news about your product.

Claim your domain

A Coming Soon page is an opportunity to secure and register your domain name before your website is fully developed.

Establishing a branded web presence protects your chosen domain and ensures it’s associated with your brand from the start. Your prelaunch page also signals credibility and commitment, reassuring visitors your brand is legitimate. 

Free Tool: Try Shopify’s domain name generator and instantly check availability.

Build brand recognition before launch

Prioritize clear branding on your Coming Soon page to establish a memorable identity from day one. 

By featuring your logo, brand colors, typography, and tone of voice, you cultivate the consistency that brands need to be recognizable. By the time your product or business launches, your brand will already be familiar, encouraging trust and a better chance of increasing conversions.

19 Coming Soon page examples

Ready to create a Coming Soon page for your upcoming launch? Get inspired by these examples from real-life brands that do it well.

Website under construction examples

Here are a few examples of brand websites under construction, because they’re having a redesign orupgrade, or because of a technical glitch. 

1. Baking a Difference: Keeps visitors informed 

Instead of leaving people in the dark, Baking a Difference shows a page under construction that explains the store is in progress, shares that the delay is due to a technical issue, and even gives a clear revised date for the launch. 

To keep the brand visible, there’s a logo front and center, plus an email signup to notify and market to customers when the site opens. 

Steal this strategy: Be upfront about what’s happening, give people a timeline, and offer them a way to stay in the loop.

2. Hymalayas theme: Lets imagery do the talking 

This theme design shows an example of a polished and on-brand under construction page. Instead of just one static image, it uses a gallery that cycles through different backgrounds, which gives visitors a mini sneak peek of what’s to come.

Steal this strategy: Use a rotating gallery of images to tease what’s coming, but keep the visuals consistent so they tell one clear story about your brand.

3. Allbirds: Short and sweet

Allbirds kept its Coming Soon page super simple and on-brand. A soft blue background and minimalist design matches its clean, sustainable vibe.

The page spells out its UK launch plans and makes the email signup form impossible to miss. Even that tiny bit of playful copy (“be among the first to know when we officially take flight”) adds personality and builds anticipation.

Steal this strategy: Keep your design minimal, your message clear, and sneak in a subtle nod to your brand personality to make your launch feel memorable.

4. Watsons Jewellers: Keep it simple and positive

Plain text under construction pages work wonders for shoppers, too.

Australian-based Watsons Jewellers explains how the site is down for a quick upgrade, and that all orders are still being processed and shipped. Notice they say right away that it’s to improve shoppers’ experiences, not a glitch or problem. This keeps it positive and frames the outage as a benefit. 

It also gives visitors a phone number to call for human support and a single-field email box inviting them to join for reopening news. 

Steal this strategy: If downtime will be brief, skip the hype. Explain how long the site will be down, why, and provide contact information to keep customers calm and confident in your brand. 

Fashion and apparel Coming Soon pages

Check out these Coming Soon pages from popular clothing brands. 

5. 260 Sample Sale: Put a spotlight on the call to action

As a weekly event-based business,260 Sample Sale creates hundreds of Coming Soon pages every year. The brand has its ecommerce basics down with eye-catching product imagery and minimal text streamlining the shopping experience. 

260 Sample Sale’s aesthetic strategy prevents information overload and highlights the high-contrast Notify Me call to action (CTA). Secondary options—like the share button, which encourages word-of-mouth marketing—don’t distract from the primary CTA.

Steal this strategy: Use a simple layout and a bold CTA to make signing up the obvious next step.

6. Fashion Nova: Offer a product preview

Fashion Nova’s Coming Soon page offers a comprehensive view of upcoming collections, complete with pictures, pricing, and product details to fuel shoppers’ interest.

Teasing approaching launches encourages shoppers to stay on site, boosting engagement. FashionNova could amplify the impact by showcasing similar, already-available products. It might consider retargeting ads as well, a clever tactic to drive sales for current and future items. 

Steal this strategy: Create a dedicated product page to showcase upcoming product details and pricing. 

7. L’AGENCE: Blend wait-list FOMO with storytelling

Luxury brand L’AGENCE teases its spring ’25 line with a beautiful gallery of Coming Soon items.

Above the fold, a short narrative ties the collection to the brand’s first international store launches in Paris and Seoul. It uses adjectives to describe the mood of the collection, such as “dreamy” and “bold.” A Join The Waitlist link lives dead-center, so the only action visitors can take is getting early access before inventory drops. 

Steal this strategy: Pair your wait-list CTA with a story to build hype and capture high-intent leads. 

Jewelry and accessories Coming Soon pages

Often luxury items or gifts, jewelry, and accessories Coming Soon pages feature sophisticated lifestyle and product photos, sleek design, and copy to project value.

8. Purelei: Encourage preorders with benefits 

European-based Purelei gets ahead of the holiday advertising rush with its 2024 advent calendar, discounting preorder pricing months ahead of Christmas. This strategy secures advanced sales and incentivizes customer loyalty by trading exclusive benefits for valuable email addresses.

Steal this strategy: Incentivize shoppers who preorder products or sign up for launch notifications. 

9. Jimmy Fairly: Showcase the collection

Eyewear brand Jimmy Fairly psyches up shoppers with a bold Coming Soon header showcasing its upcoming collection. Allowing customers to window-shop before launch is a powerful technique for seasonal products like sunglasses. Generating early excitement primes shoppers so they’re ready to purchase by the time the products—and the right season—arrive.

Steal this strategy: Publish previews so shoppers know what to expect from your upcoming collection.

10. Baublebar: Tailor signups to customer interests

With dozens of products released weekly, jewelry retailer BaubleBar’s organized Coming Soon page categorizes products by type, customizing the shopping experience. 

For example, customers drawn to on-trend jewelry but not the Disney collection can click the on-trend preview tile, pop their phone number in the signup form, and know they’ll only receive the updates for that category. Customized alerts like this personalize communications and prevent overwhelming customers with irrelevant updates.

Steal this strategy: Organize new releases by category on your Coming Soon page so customers can select updates that matter to them.

11. Crown Avenue: Offer wallet-friendly installments

Crown Avenue shows off the circular Black Pandora’s Box bag’s texture and shape on its Product Detail Page (PDP). It’s an attractive item available for preorder and ready to ship June 2025.

However, with a $337 price tag, it can certainly make shoppers pause, especially if they won’t receive the bag right away.

Crown Avenue thinks ahead using a price anchoring strategy. Right below the price tag, a single line softens the sticker shock: “4 interest-free installments, or from $30.42/mo with Shop Pay.” The “Buy with Shop Pay” checkout option lets eager fans skip the cart entirely and secure the bag on a preorder purchase plan. 

Steal this strategy: Enable Shop Pay Installments in your store to make high-priced items feel more affordable. 

Beauty and wellness Coming Soon pages

Beauty and wellness brands often nail the exclusive “coming soon” vibe, balancing sleek design with just enough detail to keep customers curious and excited.

12. Depology: Collect email addresses 

Skin care brand Depology creates buzz for its new products with a literal countdown timer and urgency-driven CTAs like “Be the first to try them.”

Depology’s Coming Soon page helps the brand gauge customer interest in its upcoming product line. Interested shoppers can sign up for launch notifications, growing the brand’s email list and ideally, driving early sales.

Steal this strategy: Add a countdown timer and email signup form to your Coming Soon page. 

13. Harry’s 

Harry’s nailed its Coming Soon page by mixing sharp visuals with succinct copy. The words suggest they give equal attention to the experience of their product as well as its value. The casual tone of voice hints at their brand and marketing approach. 

A simple email signup box promising shoppers they’ll be “the first to know” promotes the “insider” concept.

Steal this strategy: Pair clean and clear visuals with a simple CTA suggesting exclusivity..

Food, beverage, and housewares Coming Soon pages 

These Coming Soon pages use bold visuals and playful copy that make visitors hungry for launch day.

14. Hexclad: Offer big advance discounts

Most shoppers expect hefty discounts from their favorite brands during shopping holidays like Black Friday and Memorial Day weekend. Cookware brand Hexclad promotes its upcoming holiday sales by highlighting discounts to come, incentivizing early signups with even bigger sales. 

Steal this strategy: Prime shoppers for upcoming sales by rewarding them with big discounts. 

15. Lucky Energy: Stack price drops with limited-edition messaging

The energy drink challenger Lucky Energy launched its Watermelon Candy flavor on a PDP that screams urgency.

A strikethrough MSRP replaced by a lower price and a black “Price Drop” message makes the deal feel time sensitive. The lone preorder button drives every click to checkout.

Lucky Energy also includes social proof and a shipping ETA to reassure buyers while bold copy hammers scarcity, "when it’s gone, it’s really gone" to express limited production.

Steal this strategy: Add a discount, hard ship date, and Limited Edition copy to spark impulse buys. Back it up with social proof so shoppers feel confident to act fast.

Technology and digital product Coming Soon pages

Tech and digital product brands tend to keep their Coming Soon pages sleek and focused.

16. Zygo: Use video to engage and inform preorder customers 

After experiencing shipment delays for its waterproof Bluetooth headphones,Zygo reassured customers with regular update videos. The videos explained production delays and detailed product upgrades. By transparently addressing customer concerns, Zygo fostered trust and maintained excitement.

Steal this strategy: Publish video updates to inform preorder customers, showcase improvements, and build trust.

17. Hearth Display: Forecast demand with deposits

Hearth Display, a wall-mounted touchscreen calendar for families, amassed a 150,000-plus waitlist by requiring a $50 refundable deposit to secure priority access. 

This strategy distinguished casual interest from serious purchase intent, providing accurate prelaunch demand data. By creating a sense of exclusivity, Hearth Display prioritized its most engaged and interested customer segment.

Steal this strategy: Incentivize serious buyers with exclusive perks or priority access in exchange for a refundable deposit.

Multicategory retail Coming Soon pages

Multicategory retailers often use coming soon pages to showcase their variety, giving shoppers a taste of the range.

18. Adidas: Let shoppers set reminders for product drops

Instead of a single teaser, Adidas lines up itsproduct releases on a category page titled Release Dates. 

Each product tile is stamped “Coming Soon” and paired with an exact launch timestamp (Thursday 22 May 8:00 AM CST). Shoppers have one call-to-action here: SET REMINDER. When clicked, shoppers find a QR code to download the official Adidas app to finish the process.

Steal this strategy: Publish go-live times and one-click reminder links to capitalize on interest and build hype before the official launch. 

19. Faculty: Share what’s coming soon with loyal customers

Streetwear brand Faculty builds anticipation by sending coming soon emails to its most loyal customers. The mysterious email promises exclusive access and juicy discounts on upcoming products with a bold, close-up image of the product. The casual “Text Me” call to action adds a personal touch, fostering a connection between brand and followers. 

This could easily translate to a Coming Soon page design with a link shared with repeat customers or followers prior to launch via email, text, newsletters, social, or even a QR code in-store.

Steal this strategy: Announce your upcoming launch to your most loyal customers first. 

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Coming Soon page templates for Shopify 

One of the easiest ways to spin up a Coming Soon page without messing around with code is to use a pre-built Shopify template or app. These give you a professional look straight out of the box, plus handy features like email capture, countdown timers, and social links to start building hype fast. 

You can customize most Shopify templates to include a Coming Soon page, or integrate one of the many Coming Soon page apps to give you extra features. 

• appstronaut: ComingSoon Pages: This app comes with drag-and-drop elements, customizable templates, and mobile-responsive designs. You can add a countdown timer, capture emails, and tweak the design to match your brand.
• Launch x - Under Construction by Identixweb Limited: If you’d rather frame your site as “under construction” instead of “coming soon,” this app is a good choice. It gives you all the basics (headline, description, and email capture form), and is a good placeholder. 
• Coming soon ‑ cs by Gm infotech inc:With this app, you can add custom backgrounds, tweak colors and fonts, and integrate with your email marketing platform. 
• SB Coming Soon Product‑PreSale by SetuBridge: This app lets you mark specific products as coming soon, which is ideal if you’re planning a staged launch or want to tease a new product line. It comes with “notify me” forms so visitors can sign up for alerts and countdown timers for individual products. You can even hide prices until launch day or set products to go live automatically on a chosen date. 

5 tips for your Coming Soon page

Building a Coming Soon page is simple, but you need to think strategically to reap its benefits. Here are five ways to ensure success with your Coming Soon page.

1. Tailor the page to your prelaunch schedule

Your Coming Soon page should fit your prelaunch marketing goals. A visually engaging placeholder might be enough for a short, buzzy teaser campaign, while a detailed landing page nurtures interest for a longer campaign.

2. Explain what is coming soon and when

A Coming Soon page is a powerful tool for gauging demand. Monitoring visitor interactions with the page provides valuable feedback for developing your ideas, positioning, and website design.

Resist the urge to use a Coming Soon page as a stalling tactic when product development takes longer than expected. Instead, ensure your Coming Soon landing page gives a concrete launch date, which you can emphasize with acountdown timer bar.

A clear timeline sets expectations and encourages visitors to return for the launch, especially if it includes limited-time offers. It also builds anticipation and taps into their FOMO (fear of missing out).

3. Build your prelaunch email list

When you’re driving people to a page without purchasing options, you need a strategy to encourage return visits.

Capitalize on your prelaunch landing page and capture interest with an email list. You can also implement retargeting strategies or accept preorders to take advantage of early interest.

To maximize email subscribers, entice them with compelling incentives such as:

• Early bird pricing
• Exclusive discounts or freebies for early adopters
• Valuable content such as ebooks and guides
• Entry into contests
• Behind-the-scenes access
• A say in future product development

To gather contacts, establish an email capture form on your waitlist page. Or, for a more proactive approach, consider an exit-intent pop-up likePrivy, which offers visitors a reason to opt in as they’re about to leave the page.

A mailing list is a valuable communication asset to solicit feedback and ensure your audience remembers you on launch day.

4. Make it easy for customers to get in touch

Prioritize user experience on Coming Soon pages, especially around communication. Providing multiple contact options through email, social media, or a live chat improves customer satisfaction, which encourages sales (and repeat purchases). Ecommerce plug-ins likeShopify Inbox help. 

Offering accessible contact options empowers you to: 

• Field questions and resolve concerns before your launch
• Build meaningful relationships through one-on-one conversations
• Gather honest feedback you can apply to your marketing strategies and product designs

5. Encourage visitors to spread the word

Incentivize visitors to share your upcoming launch with special offers like discount codes or giveaway entries. Contest apps likeGleam help by rewarding visitors for social actions.

The most effective Coming Soon pages create a “viral loop”—a cycle where customers discover a brand, share it, and prompt others to do the same. When every new visitor is a potential advocate, brand awareness can grow organically as they explore and share your content.

Referral marketing widgets such asViral Loops let you offer tiers of rewards depending on how many referrals a person generates.

How to create a Coming Soon page on Shopify

Because it’s designed for ecommerce, the Shopify platform is ideal for hosting Coming Soon pages. These two popular ways of building these teaser pages with Shopify let you design your store at your own pace and go live with a few clicks.

1. Launch a password-protected Coming Soon page

For the fastest Coming Soon page launch, use your built-in,password-protected Shopify page. Its default settings include basics like an email signup form and social sharing buttons. It’s an ideal placeholder to easily publish while you concentrate on building your website.

Some benefits of launching your Coming Soon page on Shopify include:

• Speed and simplicity: Detail your launch plans faster than you would by building with WordPress or HTML. Customize as you wish with Shopify’s drag-and-drop website builder.
• Secure access: Because your page is password protected, you can give select users access as needed.
• Easy lead capture: Customize your newsletter sign-up fields with on-brand copy. 
• Mobile-responsive design: Shopify-powered websites look beautiful on big and small screens alike. 

As a Shopify user, activate password protection by going to your preferences and choosing “Enable password.” To finish setting up your password page as a Coming Soon landing page, head to your theme editor and customize it with Shopify’s drag-and-drop website builder. 

This method is most effective for new store owners or those with a short time frame before launch. 

2. Publish a “Coming Soon” version of your website theme

• Shopify’s flexible platform lets you build two distinct versions of your store—a Coming Soon site to host your prelaunch marketing and a working site to continue developing behind the scenes.

Each version can include elements such as: 

• Product photos
• Background images (refer to image sizing best practices)
• Explainer videos
• CTA buttons
• Social proof and testimonials
• Email sign-up forms
• Social media icons

Because you get an entire website to play with, optimize the Coming Soon version toward your goals. Use additional pages to drive visitors to your social media accounts or your Kickstarter campaign. And be sure to exploreShopify apps for easy drag-and-drop customizations like a countdown clock, reminders, sign-up forms and custom logos.

How to remove a Coming Soon page on Shopify

Once you’ve launched, you can remove your Shopify Coming Soon page by following these steps:

1. From your Shopify admin, go to Online Store > Pages.
2. Find the Coming Soon page you want to delete.
3. Click the box next to the Coming Soon page you want to delete.

Coming Soon pages: Your prelaunch marketing centerpiece

Coming Soon pages let you start marketing before your full website launches or while new products are under development. With a high-quality Coming Soon page, you can create urgency within your target audience and build interest so you launch to a full house.