Publishing a book takes a lot of work: there’s research, planning, writing, revising, and then—after all of that—you have to market it. For creatives, it can be tough to keep up the momentum to market an ebook after writing it, but your book’s ending is just the beginning of finding an audience.
One simple task can set up your new ebook for success and ensure that visitors can easily find and purchase it. That task is to create an ebook landing page.
What is an ebook landing page?
An ebook landing page is a simple, single webpage that acts as your ebook’s home base online. A dedicated landing page contains only the necessary information for making an ebook purchase, so your visitor doesn’t get distracted by all of the other content on your website.
A well-designed and compelling ebook landing page offers cognitive ease, a core tenet of a high-converting landing page. It should be easy to understand and have a clear call to action (CTA) to buy your book and a link to subscribe to emails. Along with a compelling headline, a quick description of the contents, an image of the ebook cover, and a value proposition that conveys the benefits of the publication, the ebook landing page provides a direct link to purchase the ebook without distractions.
If your ebook is an additional revenue stream for your small business, you can also include your ebook on your homepage and link to its own landing page, where people can learn more.
Examples of effective ebook landing pages
- Selling Coffee Online
- Paul Zizka’s Guide to Photography in the Canadian Rockies
- Think and Grow Rich
- Noveau Style Art Book
- Beep, Beep!
Although there is no one right way to set up a landing page, there is a general ebook landing page template. A good ebook landing page includes a few key elements: the book title and subhead, a brief description, a visually appealing ebook cover image, a short author bio, and a link to purchase and download the epub file. The exact landing page design will depend on your target audience, but a dedicated space on your website for your ebook offers interested readers a path to purchase. Let’s check out some examples.
Selling Coffee Online
This ebook landing page is a great example of a landing page designed specifically for an ecommerce book. Potential readers will find the book title and a synopsis, plus a nice cover image and a two-page sneak peek, with a simple download button for the digital book. At the top of the page there is a basic navigation menu for the website’s other pages, including a link to a free video course in the banner. Despite the secondary link to a free resource, the landing page remains uncluttered and funnels viewers toward a single call to action: Purchase this ebook.
Paul Zizka’s Guide to Photography in the Canadian Rockies
This ebook is an outdoor photography guide, one of a series of photo guides from award-winning adventure photographer Paul Zizka. The left column contains high-resolution images of the ebook cover rendered on an ebook reader, then a book description, and relevant authorship and contact details. On the right side, there is the title and purchase CTA button. It also includes a secondary CTA for bundling offers, giving readers a deal on a bundle of photo guides to encourage more downloads.
Think and Grow Rich
This landing page from the social media marketing company Start & Scale is a great example of an ebook landing page design that offers a distinct value proposition. The description leads with, “Ready to launch your own online store but don’t know where to start?” and promises a solution within the pages of the ebook. The entire page is dedicated to ebook sales, without any videos, blog posts, or other distractions that might exist on a more traditional webpage. It also features testimonials to help sell the ebook.
Nouveau Style Art Book
This ebook landing page example leans on the ebook’s striking cover art. Because it’s an art book, it offers a sneak peek at some of the featured art. The landing page has a simple layout to guide visitors to the Add to Cart button, where visitors can buy the ebook directly. Since the book belongs to a collection of other art books, there is an additional CTA to purchase related items.
The page footer includes an email signup form, which allows the brand to collect email addresses for future email marketing efforts, like deals and updates.
Beep, Beep!
You don’t necessarily need a complicated background style or page design for your landing page. Though inventive design can help build an eye-catching landing page, a successful landing page can be as simple as your book information, cover image, and white space. This ebook is one of several offered by educational publisher School Zone, and each comes with a landing page dedicated to that publication. This ebook landing page shows an image of the ebook loaded onto an iPad, a description of the book’s contents, and a Buy on Apple button. Because this is an iOS-only ebook, the CTA is actionable in one click.
Ebook landing page FAQ
Does my ebook need a landing page?
An ebook landing page gives potential readers a one-stop shop for all the information they need about your ebook. Though it’s possible to sell ebooks without a landing page, having one can convert visitors to buyers with good design and a clear call to action.
What is the conversion rate for ebook landing pages?
According to ZoomInfo, landing pages with one link have an average conversion rate of 13.5%—almost two percentage points higher than pages with two to four links (11.9%) and three percentage points higher than pages with five or more links (10.5% conversion rate). In other words, high-converting ebook landing pages are clean and uncluttered with an obvious CTA.
What’s the difference between a webpage and a landing page?
A webpage typically includes more links, media, and information with several navigation options, while a landing page is specifically set up for one purpose or one product. In short, a landing page is a simplified webpage that is easy to share and to navigate.
