Top TikTok Trending Products To Sell In 2025

TikTok has the power to make products go viral. Take Labubu, for example. While initially popular in China, the fairy tale–inspired plush toys are now everywhere, thanks in part to creators posting unboxing videos to TikTok.

Labubu is just one example of how TikTok influences consumer trends. Just look at the #TikTokMadeMeBuyIt hashtag: From skin care gadgets to kitchen tools, there’s always something new trending in TikTok feeds. And with 62% of adult TikTok users turning to the platform for product reviews and recommendations, the social media app presents a unique opportunity for sellers.

Here, explore popular products on TikTok and learn the reasons for their success.

What is TikTok Shop?

TikTok Shop is an ecommerce solution that enables customers to buy directly through the app, making it a valuable tool for retailers. While you can still sell on TikTok by directing users to your online store with a link in bio, TikTok Shop’s native shopping experience turns your TikTok account into a digital storefront without requiring customers to leave the platform.

If you already have a Shopify store, you can connect it to your TikTok Shop through the TikTok Shopify app to manage inventory from one place. If you don’t have a store yet, TikTok dropshipping is one way to see if ecommerce is for you. Dropshipping is a business model that allows you to sell without holding inventory, so you can test the marketplace with less financial risk.

20 Best TikTok products to sell

1. Perfume
2. Shampoo and conditioner
3. Casual dresses
4. Cases, screen protectors, and stickers
5. Earphones and headphones
6. Lipstick and lip gloss
7. Beauty supplements
8. Necklaces
9. T-shirts
10. Makeup tools
11. Serums and essences
12. Hair and scalp care
13. Bodysuits
14. Household cleaners
15. Toothpaste
16. Manicure and pedicure tools
17. Hoodies and sweatshirts
18. Sunglasses
19. Moisturizes and mists
20. Rings

One way to find TikTok products is by looking at TikTok’s publicly available advertising data in the Creative Center.

This list reflects the top product categories in June 2025 in the United States, ranked by the number of TikTok ads purchased. It also includes information on how many impressions, likes, and shares those ads generated:

1. Perfume

• Number of ads: 17,000
• Impressions: 242 million
• Likes: 601,0000
• Shares: 9,000
• Related hashtags: #perfume (6.7 million posts), #perfumetiktok (4.1 million posts), #fragrance (2.6 million posts), #perfumetok (1.1 million posts)

Perfume might seem like an odd choice for TikTok, since it’s impossible to smell products through social media videos. But over the past few years, Gen Z fragrance fans have found a home on #PerfumeTok, where creators discuss everything from hyper-specific scents (what would a “melancholic forest fairy” smell like?) to “dupes” of luxury fragrances to scent layering.

Food-inspired scents such as Phlur’s Vanilla Skin are particularly popular on the platform—the brand has sold more than 180,000 bottles of its hair and body fragrance mist on TikTok Shop.

2. Shampoo and conditioner

• Number of ads: 11,000
• Impressions: 134 million
• Likes: 212,000
• Shares: 7,000
• Related hashtags: #hairstyle (15 million posts), #hairtok (6.5 million posts), #haircare (4.3 million posts), #shampoo (1.7 million posts) 

TikTok’s short-form videos are perfect for hairstyle tutorials and hair product reviews. Shampoos and conditioners addressing specific concerns—like Ouai’s Detox Shampoo, which claims to remove product buildup—work particularly well on the platform.

3. Casual dresses

• Number of ads: 10,000
• Impressions: 56 million
• Likes: 233,000
• Shares: 5,000
• Related hashtags: #dresses (3.4 million posts), #longdress (619,000 posts), #summerdress (591,700 posts)

Casual dresses are versatile items that shoppers can wear for everything from running errands to hanging out with friends. Interest in casual dresses spikes during the summer months, according to Google Trends, but there is a steady demand for them year-round.

Not sure what niche to choose? Try typing “casual dresses” into TikTok Shop’s search bar. You’ll see a list of related searches like: “casual dresses plus size,” “casual dresses for summer,” and “casual dresses wedding guest.”

You can use this technique with any product to help narrow your focus (maybe you decide to curate a selection of plus-size casual dresses) or create content (like a video showing how to style one of your dresses for an outdoor wedding).

4. Cases, screen protectors, and stickers

• Number of ads: 10,000
• Impressions: 50 million
• Likes: 163,000
• Shares: 6,000
• Related hashtags: #phonecase (2.5 million posts), #iphonecase (1.4 million posts), #screenprotector (190,900 posts)

Phone accessories make ideal TikTok products. They’re small and lightweight, so easy to ship. Plus, since TikTok is a smartphone app, its users already own a smartphone they probably want to accessorize (and protect).

Velvet Caviar has sold more than 22,400 cases on TikTok Shop, thanks in part to mirror videos like this:

5. Earphones and Headphones

• Number of ads: 8,000
• Impressions: 17 million
• Likes: 54,000
• Shares: 2,000
• Related hashtags: #headphones (1.8 million posts), #wirelessearbuds (474,200), #audiophile (73,300 posts), #wiredearphones (10,300 posts)

There are millions of earphone and headphone reviews and unboxing videos on TikTok, covering everything from noise cancellation to the comeback of wired earphones.

Earphones and headphones are useful in various scenarios, including work, gaming, and commuting. To market products in this category, show your headphones in action, perhaps packing them for a trip (#travelessentials) or wearing them on a run.

6. Lipstick and lip gloss

• Number of ads: 8,000
• Impressions: 161 million
• Likes: 470,000
• Shares: 4,000
• Related hashtags: #makeuplover (11.8 million posts), #mua (6.8 million posts), #lipstick (4.1 million posts), #lipgloss (2.4 million posts), #lipcombo (941,700)

If you want to sell makeup online, TikTok is a great place to start. The platform is full of makeup tutorials and get-ready-with-me (#grwm) videos, many of which feature lipstick and gloss. 

Matte formulas like The Lip Bar’s Nonstop Liquid Matte Lipstick are currently trending—The Lip Bar has sold 47,200 units on TikTok Shop, making it the brand’s most popular item.

7. Beauty supplements

• Number of ads: 8,000
• Impressions: 162 million
• Likes: 257,000
• Shares: 9,000
• Related hashtags: #supplements (2 million posts), #beautysupplement (18,500 posts), #collagensupplements (7,000 posts), #wellnesssupplements (4,000 posts)

Over the past decade, the beauty industry has expanded into the world of wellness trends, with beauty giant Sephora adding supplements to its lineup in 2014. Beauty supplements typically target hair growth and skin elasticity, and although evidence is limited, the market continues to grow.

Products like MaryRuth’s Liquid Multivitamin + Hair Growth, which promises thicker hair and fewer wrinkles, are popular on TikTok Shop. It’s MaryRuth’s bestselling product on the platform, with more than 500,000 units sold.

Viewers will want to see results, so be prepared to take before-and-after photos and videos.

8. Necklaces

• Number of ads: 8,000
• Impressions: 32 million
• Likes: 122,000
• Shares: 2,000
• Related hashtags: #jewelry (11.2 million posts), #necklace (3.4 million posts), #everydayjewelry (59,200 posts)

Necklaces are easy to ship and make excellent gifts. Interest in them peaks around the holidays, but necklaces are popular year-round, helping drive the success of the jewelry category.

Affordable products tend to see more success on TikTok Shop, so focus on costume jewelry over fine jewelry if you use it as a sales channel.

9. T-shirts

• Number of ads: 8,000
• Impressions: 22 million
• Likes: 81,000
• Shares: 2,000
• Related hashtags: #tshirt (5.8 million posts), #tees (445,500 posts), #graphictees (420,200 posts) 

If you have a great idea for a t-shirt design, you can start an online T-shirt business today using a print-on-demand business model with TikTok as your primary sales and marketing channel. With this method, you don’t need to hold inventory, but you should order at least one of your print-on-demand shirts to feature in outfit of the day (#ootd) videos.

10. Makeup tools

• Number of ads: 8,000
• Impressions: 57 million
• Likes: 479,000
• Shares: 3,000
• Related hashtags: #lashextensions (3.3 million posts), #makeupbrushes (323,900 posts), #eyelashcurler (62,200 posts)

If you want to get into the beauty industry without selling cosmetics, consider tools like makeup brushes, lash extension kits, and eyelash curlers. These items are an essential part of makeup tutorials, which are incredibly popular on TikTok. (More than 20 million posts use the tag #makeuptutorial.)

To promote your makeup tools, create tutorials featuring viral makeup products or re-create a recent celebrity makeup look. Or, tap into the sensory side of TikTok with #asmr and #satisfying videos that highlight the textures and sounds of your makeup tools.

11. Serums and essences

• Number of ads: 7,000
• Impressions: 64 million
• Likes: 126,000
• Shares: 5,000
• Related hashtags: #skincare (38 million posts), #morningroutine (5.1 million posts), #serum (3 million posts), #nightroutine (1.5 million posts)

#SkinTok is full of skinfluencers ready to sell you on the next big skin care trend, from Korean skin care products to #slugging. K-beauty brand Beauty of Joseon’s Glow Serum is an ideal TikTok product: It’s reasonably priced ($17 for a 30 milliliter bottle), targets common skin concerns (hydration, uneven skin tone), and its glass dropper application creates visual interest in get-ready-with-me and product review videos. The brand has sold 8,500 units of the viral serum on TikTok Shop.

12. Hair and scalp care

• Number of ads: 7,000
• Impressions: 57 million
• Likes: 241,000
• Shares: 5,000
• Related hashtags: #haircare (4.3 million posts), #hairproducts (508,800 posts), #curlyhairroutine (375,100 posts), #hairjourney (200,700 posts)

Hair care goes beyond shampoo and conditioner. This growing market includes styling creams, mousses, masks, and more. For success on TikTok, find a niche such as hair growth or curly hair.

This video of Canadian hairstylist Sharday Walker styling 2C-3A curls with Rizos Curls products garnered more than six million views:

Viewers wanting to replicate the look have multiple sales channels to choose from. They can buy directly from Rizos Curls’ ecommerce site, via an affiliate link in Sharday’s link in bio, or on the brand’s TikTok Shop.

13. Bodysuits

• Number of ads: 6,000
• Impressions: 37 million
• Likes: 284,000
• Shares: 2,000
• Related hashtags: #bodysuit (789,200 posts), #shapewear (589,500 posts), #fajas (373,300 posts)

Bodysuits are everywhere, including in luxury fashion. Videos showing the flattering effects of shapewear and bodysuits drive strong sales in this popular product category.

14. Household cleaners

• Number of ads: 6,000
• Impressions: 61 million
• Likes: 162,000
• Shares: 7,000
• Related hashtags: #cleantok (6.3 million posts), #cleaning (5.3 million posts), #bathroom (1.7 million posts)

#CleanTok videos show dramatic cleaning transformations of carpets, car seats, and tiles, and have built a strong following, since they’re so satisfying to watch. These videos also help sell cleaning solutions. In the United States, eco-friendly cleaning products are a potential niche to specialize in, since they’re becoming increasingly popular.

15. Toothpaste

• Number of ads: 6,000
• Impressions: 179 million
• Likes: 144,000
• Shares: 4,000
• Related hashtags: #teeth (1.2 million posts), #teethwhitening (766,900 posts), #teethcare (257.1K posts)

Consumers increasingly seek toothpastes with natural ingredients and eco-friendly packaging, like Bite Toothpaste Bits. Bite has sold more than 2,400 products on TikTok Shop and promotes its products by publishing before-and-after whitening videos and participating in trends like this “Propaganda I’m not falling for” video:

16. Manicure and pedicure tools

• Number of ads: 6,000
• Impressions: 15 million
• Likes: 114,000
• Shares: 2,000
• Related hashtags: #nails (29.1 million posts), #nailart (11.3 million posts), #nailinspo (2.9 million posts)

Nail salons and independent artists use TikTok to promote their businesses. While these videos typically focus on their design process, their manicure and pedicure tools—nail drills, cuticle cutters, and LED curing lamps—are always in the background.

You can grow a nail business by selling these products on TikTok. Partner with nail art creators or make your own content showing how to achieve salon-quality results at home.

17. Hoodies and sweatshirts

• Number of ads: 6,000
• Impressions: 16 million
• Likes: 101,000
• Shares: 1,000
• Related hashtags: #fashion (91.3 million posts), #streetwear (7.8 million posts), #hoodie (3.7 million posts)

Hoodies and sweatshirts have universal appeal. They’re comfy and cozy—the perfect thing to wear hanging around the house, creating or watching TikToks. This makes it easy for brands like Comfrt, which has sold more than 100,000 of its Signature Fit hoodies on TikTok Shop, to capture user-generated content.

For example, this video of a creator getting ready in their Comfrt hoodie received over 4,000 views in three days:

18. Sunglasses

• Number of ads: 5,000
• Impressions: 64 million
• Likes: 122,000
• Shares: 3,000
• Related hashtags: #glasses (2.1 million posts), #sunglasses (2 million posts) 

Sunglasses are popular year-round, but interest spikes during the summer months, according to Google Trends. To succeed on TikTok Shop, opt for trendy and affordable plastic frames.

This creator received more than a thousand likes on a video about $3 sunglasses she purchased from TikTok Shop:

19. Moisturizers and mists

• Number of ads: 5,000
• Impressions: 89 million
• Likes: 156,000
• Shares: 4,000
• Related hashtags: #moisturizer (2.4 million posts), #facemist (139,700 posts), #moisturebarrier (23,700 posts)

Skin hydration and protection are among the top concerns for skincare consumers, and moisturizer is an essential part of any #skincareroutine.

One moisturizer that’s seen success on TikTok Shop is Dieux’s Instant Angel. Cofounder Charlotte Palermino made TikTok a core part of the brand’s social media marketing strategy from the beginning.

Her advice for TikTok creators? “If you feel like you could just talk about something for 10 minutes, then make a video on it and try to cut it down to two,” Charlotte says on an episode of Shopify Masters.

Here’s how Charlotte worked Instant Angel into a Seoul travel vlog that received 14,000 views:

20. Rings

• Number of ads: 5,000
• Impressions: 56 million
• Likes: 129,000
• Shares: 2,000
• Related hashtags: #ring (2.9 million posts), #engagementring (668,600 posts), #ringstack (49,600 posts)

Rings work for everyday wear and special occasions. TikTok videos in this category showcase unique engagement rings, behind-the-scenes looks at ring creation and artistry, and custom orders.

How to choose the right TikTok products to sell

• Understand your target audience
• Evaluate products
• Dig into TikTok trends
• Assess product demand
• Leverage TikTok analytics

TikTok is fast-paced and trend-driven—what’s popular today could be old news tomorrow. To stand out and make sales, select products that connect with your audience and align with market trends.

Here’s how to choose the best products for your TikTok Shop:

Understand your target audience

Take time to understand your target audience’s needs, interests, and pain points. Are you targeting Gen Z with trendy fashion items or seeking millennial customers with your home organization hacks? Knowing your audience helps you choose products that attract their attention by solving real problems.

Trending hashtags on TikTok’s Creative Center can help you discover what resonates with your desired customers. You can filter hashtags by industry and time period to see the most popular hashtags (by number of posts) from the past seven, 30, or 120 days.

To learn more about a popular hashtag, click the “See analytics” button. You’ll see regional popularity, audience age range, and interest over time. Like Google Trends, TikTok’s Creative Center shows relative popularity out of 100.

For example, looking at the past three years, the hashtag #lipgloss peaked in May 2025:

“Audience insights” show that #lipgloss is most popular with the 18 to 24 age range (72% of viewers) and in Canada, the US, Greece, Malaysia, and Indonesia. Regional popularity is relative, with the number 100 representing the hashtag’s average popularity on TikTok worldwide. For #lipgloss, Canada has a score of 278, meaning the hashtag is 2.78 times more popular in Canada than the worldwide average.

The “Related interests” section uses the same index system. This example shows that lip gloss video viewers are 1.4 times more interested in nail art than the average TikTok user. Based on this data, you might decide to sell nail products alongside lip gloss, knowing that a lip gloss #grwm video will also showcase nails. 

This example also shows that lip gloss fans are 1.18 times more interested in “oddly satisfying” (ASMR) content than the average audience, so you might consider the sensory qualities of your products. For example, lip gloss with a squelchy-sounding applicator wand could generate more popular videos than a squelch-less squeeze tube.

You can also try social listening and keyword tracking tools related to your niche to learn about consumer behavior, audience preferences, and industry trends.

Evaluate products

When trying to identify products, here are a few things to ask:

• Is it visually engaging? A visually engaging product (think a bright color or a cool design) can capture a viewer’s attention. For example, Stanley cups’ eye-catching colors give buyers plenty of options.
• Is it easy to demonstrate? Product videos that show efficacy are key to TikTok sales. If your product isn’t easy to demo, then it might be challenging to film and sell.
• What’s the price point? Cost determines who buys and how much you need to sell to profit. Higher-priced products might create delays while shoppers deliberate before purchasing.
• Do I have a connection to the product? It can be easier to sell a product that you like, trust, or understand, since you can create authentic content about it.
• Does it meet TikTok’s community guidelines? If your product (or the content you create to promote it) doesn’t meet TikTok’s latest Community Guidelines, your posts won’t show up on the For You page. Stay away from regulated products and use the Content Check feature to get feedback on your videos before posting.

Dig into TikTok trends

Products that tap into TikTok trends—from challenges to seasonal themes—have better odds of making money on TikTok. Search popular hashtags on the platform’s Creative Center to come up with video ideas. Follow bestselling brands in your niche (check a brand’s profile to see how many products they’ve sold) to get an idea of how they market their products and use trending sounds in their videos.

Choose trends that are authentic to your brand and audience. It’s important to know what your brand stands for before jumping in. If your brand is educational, then you might avoid trends that are more humorous.

Having a set of brand guidelines can help you decide what kinds of content you should and shouldn’t create, so you can jump on the right trends quickly. Following trends without considering relevance could hurt your business.

Assess product demand

Research whether people want to buy what you want to sell. TikTok’s Creative Center features top products on the platform, which you can filter based on product popularity, category, and time span. Once you’re a TikTok Shop seller, you can visit the Seller Center, click on “Products” and then “Product opportunities” to learn what’s trending on the shop.

There are other tools you can use, like PiPiAds and FastMoss, to find top products and their conversion rates. FastMoss uses artificial intelligence to analyze popular items in real-time.

Outside of TikTok, use Google Trends or a keyword research tool to learn about the popularity of a term over time. It can tell you if a product has long-term viability or help you spot trends early. You can also use Amazon and Etsy to see what products are trending and at what price points.

Leverage TikTok analytics

TikTok’s analytics tool provides data about your content and audience. Head to your profile and click on TikTok Studio. There, you can track your post views, profile views, likes, comments, and shares.

You can also dig deeper into the Content section to learn what drives engagement, into your Viewers panel for insights into your audience’s gender, age, locations, and active times, and into your Followers section to understand the differences between your dedicated followers and viewers.

Use these insights to guide product choices. If your analytics show that young women follow you, learn more about their likes and dislikes through audience research, such as conducting surveys or reviewing third-party studies on specific demographics.