You’ve edited a new video to promote your brand, but there’s a step required before anyone can see it: You need to upload it to your YouTube channel. Making clickable content is a key part of promoting your business, but first you need to make it visible.

Using a few tips and tricks to optimize your content upload could help it rise above the rest. That’s why Shopify YouTube specialist Rebecca Vilsan is here to share her expert advice on how to upload your YouTube video to set yourself up for social media success.

Table of contents

What you need before you upload videos

While there’s no guaranteed formula to upload a YouTube video that will go viral, there are key elements that help set your content up for success:

A YouTube Brand Account

To log into YouTube, you need a Google account. From there, you can create a YouTube account.

For most businesses and serious creators, Rebecca highly recommends clicking on the Brand Account option rather than using a personal creator account. This can be especially useful if you have a team working on your YouTube videos, as Brand Accounts allow multiple members to access the channel without sharing personal login credentials. Brand Accounts are also not tied to a single Google account, which means there’s stronger long-term security.

If you’re a solo creator, though, and never plan on growing a team, a creator account is fine.

High-quality content

Having passion for what you’re creating is the secret ingredient of quality content creation at scale. “If you’re not doing what you genuinely want to do and you’re not passionate about your content, consistency becomes impossible,” Rebecca says. Sure, you might be able to make a great one-off video, but you won’t be able to build an established channel.

You don’t need the latest camera equipment or editing software to create attention-grabbing content either. The essence of your video is what matters most, not the production value. This requires finding your sweet spot of content, which is made up of three elements:

What your business is good at
What your audience is interested in
What you want to do personally

“Where I see most creators fail is having an overlap of just one or two of these elements, but not all three,” Rebecca says.

If you’re not a natural at it from the get-go, focus on practicing and experimenting. Ultimately, the more you create videos to upload to YouTube, the better you’ll refine your style.

Create videos that drive growth

Use this free template to research and plan video ad campaigns for Facebook, Instagram, YouTube, and other platforms.

\nDownload template\n

A clickable video title

The golden rule of a good title is it delivers exactly what it says it will. Don’t overpromise and underdeliver, and don’t veer off into the weeds, either.

For example, don’t title a video “I Bought a 100-Year-Old Abandoned French Chateau” when it’s a 70-year-old house in good condition. This can lead to “disappointed viewers, shorter watch times, reduced impressions, and ultimately fewer views across your entire channel,” Rebecca says.

Rebecca says to consider these three factors to craft a catchy title:

\nWhat kind of content you create. Different content types require different approaches: Educational channels need different title strategies than entertainment or lifestyle channels. The former should have titles that spell out what concepts you’ll cover, while the latter can rely more on building curiosity and mystery.
\nWho your audience is. Each niche has its own language, interests, and search behaviors. Hyperspecific how-to content will draw in a different audience than video essays about sci-fi movies. Focus on accuracy and audience-appropriate language rather than chasing viral formulas.
\nYour growth stage. Here’s the breakdown on that:

\n
- \nEarly stage (0 to 100,000 subscribers). Be as specific as possible in titles and descriptions. Your titles should clearly describe what your video delivers because you’re helping YouTube categorize your content to target the proper audience. This is crucial for organic exposure, since the algorithm needs to understand where you fit.
- \n100,000 to 1 million. Focus on curiosity gaps and emotional hooks.
- \n1 million+ subscribers. Brand recognition allows for more creative, less descriptive titles.
\n

Strategic descriptions

Rebecca cautions that one of the most overlooked elements in uploading a YouTube video is “treating descriptions as an afterthought instead of a strategic tool.” These are the elements she considers most important:

\nThe first 125 characters. This is the most crucial real estate in your description box that appears in search results and video previews. Avoid using it to add details like generic channel intros or filler.
\nNumber of links. Some creators place every social media link, website, and affiliate link into their descriptions, creating clutter that overwhelms viewers. YouTube may also interpret excessive linking as spammy behavior. Keep links strategic and relevant to the video content.
\nContextual keywords. Use natural language that provides context about your video’s topic, related subjects, and problems it solves. YouTube’s algorithm is advanced and can grasp the context and meaning behind your content, not just exact keyword matches.
\nTimestamps and chapters. Chapters, which break a video up into sections, help the YouTube algorithm understand your content structure. They also generate additional search entry points and help viewers navigate your video.
\nRelated video links. Link strategically to your own relevant videos to keep viewers in your ecosystem longer, which YouTube rewards.

SEO, but don’t hinge on it

YouTube SEO in 2025 is far more sophisticated than just adding tags.

“While keywords still matter for initial discoverability, YouTube’s algorithm has evolved to prioritize user behavior signals over metadata,” Rebecca explains.

While keywords help with search traffic, most YouTube views come from suggested videos and Browse features. Creators posting successful videos titled, “I Quit” with little to no description prove the point that “compelling content with strong audience connection outperforms perfectly optimized mediocre content,” Rebecca says. The algorithm rewards user satisfaction above all else. If viewers find real value in your content, YouTube will promote it regardless of whether you’ve perfectly optimized every keyword.

A clear, compelling thumbnail

“The thumbnail is your video’s movie poster, book cover, and sales pitch rolled into one tiny image,\" Rebecca says. Mastering the thumbnail means you’re getting viewers to click on your content. Some creators to look at for inspiration are Ryan Trahan, Patrick Cc, Johnny Harris, and MrBeast.

More isn’t better in the world of thumbnails. Avoid multiple text overlays, busy backgrounds, too many faces, arrows pointing everywhere, and other excessive visual effects. Clutter can communicate poor quality and chaos.

You’re also designing for mobile, so your video should be easily understood in a smaller format. Audiences should understand roughly what your video is about from the thumbnail alone, before they even glance at the title.

🧼 Success story: How Katie Carson built a soap empire on YouTube

Royalty Soaps was born after its founder—then a high school student—gained a loyal YouTube following for her soap-making content.

\nRead Katie’s Story\n

How to upload a video to YouTube on a mobile device

Follow these basic steps to upload videos to YouTube from your phone:

1. Open the YouTube app

Uploading from your phone requires using either the YouTube app or the YouTube Studio app, which is YouTube’s video editing platform. You can download both of these apps from the Android or Apple store.

2. Log in to your YouTube account

Log in to your account. You’re required to have a Google account to log into YouTube, which you then use to log into YouTube.

3. Tap the + at the bottom of your navigation bar

Find the + at the lower part of the screen and tap it.

4. Check media sharing settings on your phone

Depending on your phone’s media sharing settings, you may need to allow access to all of the media on your phone, or you can select the files you want to share.

To allow photo access all the time on both Android and iPhone, change your permissions under Settings, then Apps, then navigate to YouTube and enable photo access. Otherwise, you can select the media you want to upload every time you upload a file.

5. Select your video

Tap the video you want to share. The YouTube navigation screen also includes Shorts, Live, or a post, which can include text, polls, and images to give your subscribers a sneak peak of your content.

Tap Next in the lower left-hand corner when you have your video selected.

6. Write your title and description

Craft a compelling title in 60 characters or less and strategically write your description in 125 characters or less to get all of the most important information visible to your audience.

7. Select other details (location, allow remixing, etc.)

You have several additional details to select before posting:

\nVisibility. Choose if your video will be public or private. To promote business, generally you want public. (You can also schedule your video to become public at a later date).
\nLocation. Sharing where your video was filmed could be helpful for location-based businesses like cafés.
\nAdd to playlist. If you have a series of videos you’re making, you can add yours to a playlist.
\nShorts remixing. This allows other users to take your video and create content from it.
\nPaid promotions. Select this if you’re being paid by a third party to create your video.
\nAltered content. YouTube’s policy is that you’re required to tell it if your content is altered but seems real. This includes realistic sounds or visuals made with AI or other tools.

8. Tap Next

Now that you have all your details ready, tap Next in the top right corner.

9. Select age settings (required)

This selection is mandatory for all creators worldwide due to YouTube’s agreement with the US Federal Trade Commission (FTC) to comply with the Children’s Online Privacy Protection Rule (COPPA). You’ll need to select whether your content is made for kids or not. YouTube recommends selecting “not made for kids” for general audience content.

10. Upload video

You’re ready to post! Tap “upload video” at the bottom of the screen.

How to upload a video to YouTube on desktop

Follow these basic steps to upload videos to YouTube from your desktop:

1. Open your browser

You can use any browser to access YouTube.

2. Navigate to YouTube

Then, navigate to the YouTube desktop website.

3. Log in to your YouTube account

Log in the same way you would on mobile with your Google account. You’re required to have a Google account to log into YouTube.

4. Click Create in the upper right-hand corner of your screen

Click the icon with a camera and Create in your upper right-hand corner and select Upload video.

5. Select your video

Browse your files to select or drag and drop the video you want to publish.

6. Fill out the details of your video

The details page includes:

\nTitle and description. Craft a compelling title and strategically write your description to get all of the most important information in the first 125 characters.
\nThumbnail. Choose the image you want to draw viewers in.
\nPlaylists. If you have a series of videos you’re making, you can add yours to a playlist.
\nAudience. You’ll need to select whether your content is made for kids or not. YouTube recommends selecting “not made for kids” for general audience content. This screen also provides a Learn More section to help guide you through the right choice for your video.
\nAge restriction. Choose between restricting your video to viewers over the age of 18 or not.
\nPaid promotion. Select this if you are being compensated by a third party to create your video.

Once you’re done with this, click Next to move on to the next step.

7. Fill out your video elements

Video elements include:

\nAdd subtitles. YouTube can automatically transcribe audio in your video into subtitles. Otherwise, you can add an SRT file to add captioning to your video.
\nAdd to playlist. If you have a series of videos you’re making, you can add yours to a playlist.
\nShorts remixing. This allows other users to create content from your video.
\nPaid promotions. You must disclose if a brand is compensating you to promote something inside the video you are uploading.
\nAltered content. YouTube’s policy is that you’re required to tell them if your content is altered but seems real. This includes realistic sounds or visuals made with AI or other tools.

Once you’re done with this, click Next to move on to the next step.

8. Go through final checks

YouTube automatically checks your video for copyright issues. Once this is complete, you can click Next to move on to the last step before publishing.

9. Select your visibility

Select who can see your video and when it goes live by choosing between private, unlisted, or public settings. You can also schedule when to post your video if you don’t want it to go live immediately.

10. Publish

You’re ready to post! Click Publish to upload your video.

YouTube video optimization tips

These best practices can help you set your video up for success:

Create playlists

“Playlists and YouTube cards are among the most underutilized tools for keeping viewers in your ecosystem and extending session duration,” Rebecca says. Both help you control where viewers go next and build experiences that serve your audience.

She suggests the following playlist strategy:

\nCreate journey-based playlists. Build them around problems your audience wants to solve to keep viewers engaged.
\nOptimize playlist titles and descriptions. Treat these as strategically as your video title and description, as they appear in search results independently.
\nStrategically order your videos. Lead with your strongest video to grab attention, followed by your most valuable content to build trust, and end with videos that naturally lead to more of your content.
\nCreate content loops. Design your playlists so the last video naturally leads back to watching more of your content or revisiting earlier playlist videos with new understanding.

Leverage YouTube interactive elements

YouTube cards are interactive elements that pop up on-screen during a video on desktop and mobile, like when a creator tells you to “Click here” and points at a card that appears. Elements include Videos, Playlists, Channel links, or external links (if you’re part of the YPP). There is a maximum of five cards that can be added per video.

Place cards strategically when you mention related topics, reference previous videos, or transition between sections. The best card placement feels natural and adds value to the viewing experience.

Review YouTube analytics

YouTube Studio is a destination for rich metrics to analyze your content and guide what you create next. You can log into YouTube Studio with your Google account. Rebecca suggests tracking these metrics:

\nUser experience. Average view duration (found in the Overview section of your analytics), click-through rate (found in the Reach section of your analytics), and audience retention (found in Engagement) tell YouTube more about your content’s quality than any keyword list. A video that keeps viewers engaged will outrank keyword-optimized content that people abandon quickly.
\nContent satisfaction. If people click away from your content immediately, it signals a mismatch between promise and delivery, hurting your rankings regardless of keyword optimization.
\nEngagement depth. Comments, likes, shares, and saves indicate genuine content value.

How to upload a video to YouTube FAQ

How do I upload a video from my phone to YouTube?

To load a video from your phone, you will need to give YouTube either full access to your photos and videos, or give it limited access and select the video you’d like to upload. The settings for photos can generally be found in your phone’s settings, apps, and then YouTube settings.

How do I upload a video to YouTube as unlisted?

On both mobile and desktop, select Unlisted in the visibility section of the upload screens.

Is uploading a video to YouTube free?

Yes, uploading a video to YouTube won’t cost you any money. It does require having a Google account, which is also free to create.

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Shopify YouTube Specialist Rebecca Vilsan shares her expert advice on how to upload your YouTube video to set yourself up for social media success.

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Customer experience (CX) trends are reshaping how businesses connect with their audiences. According to an Intercom Customer Service Trends Report, 87% of support teams reported that customer expectations increased in 2024—a significant 12-point jump from 2022.

Today’s customers demand more than quality products. They expect brands to deliver hyper-personalized experiences, provide seamless support across multiple channels, and actually know who they are.

Whether you’re a senior product marketing manager, CX leader, or executive-level stakeholder, staying on top of customer experience trends helps you scale with purpose, attract and retain more customers, and build experiences that deepen customer loyalty.

\n\n

Top customer experience trends

In its State of the Connected Customer report, Salesforce found that 80% of customers consider their overall experience with a business to be as important as the business’s products or services. To stay competitive, it’s essential to align your CX strategy with the trends shaping customer expectations today. Here’s an overview of emerging trends:

Finding a balance between AI and human agents

AI is transforming the way customers interact with brands. With AI-powered tools now embedded in everything from live chat to back-end automation, businesses are streamlining customer interactions and boosting contact center performance. According to the research firm Gartner, “85% of customer service leaders plan to explore or pilot a customer-facing conversational GenAI solution in 2025.”

Yet human connection remains irreplaceable. According to a survey from the data company Five9, “75% of consumers still prefer speaking to a real human for customer support.” The best support models blend AI-powered customer engagement tools with thoughtful human interaction, offering speed and empathy in the same experience.

Solving problems before customers ask

According to HubSpot, 90% of customers say getting an answer to their problem immediately is important, and 60% consider “immediate” to be 10 minutes or less. With today’s data analytics tools, you can drastically reduce wait times by anticipating customer needs before they reach out.

Instead of reacting to support tickets, forward-thinking brands use predictive analytics to identify potential issues, remove friction points, and deliver proactive solutions throughout the customer journey.

Connecting channels for a cohesive experience

Modern customers engage with brands across multiple digital channels like email, SMS, live chat, mobile apps, and social media, in addition to in-store interactions. They expect every touchpoint to feel consistent and connected. Omnichannel integration ensures that customer data flows seamlessly between these channels, giving support teams the context they need to deliver fast, relevant service. The revenue impact is significant too. According to Firework, “Omnichannel strategies can boost average order values by 13%.”

Beauty retailer Sephora’s omnichannel strategy connects app, web, and in-store experiences to make shopping seamless for customers. The company transformed its checkout experience by introducing Tap to Pay in its stores, allowing customers to pay anywhere without waiting in line. This resulted in checkout times that were twice as fast as before and reinforced the attention to detail customers can expect across all Sephora touchpoints.

Acting on customer data in real time

Improving customer experience is not just about gathering information—it’s about leveraging data instantly. Real-time data integration allows brands to respond to trends quickly, test changes, and track customer interactions with clarity.

Consider DECKED, a company that makes organizational tools for trucks. By leveraging Shopify’s real-time insights, the company gains instant visibility into customer engagement patterns. This agility enables them to create targeted marketing materials that directly address customer needs and preferences.

Real-time data is especially valuable for customer support teams. When you spot a surge in delivery questions, you can immediately update chatbot scripts, refresh FAQ pages, and send targeted email updates—all before the issue escalates.

But speed without strategy creates chaos. The strongest support teams find the right cadence, making quick, informed decisions, then analyzing performance before iterating further. Real-time data gives you the agility to respond and the insight to improve continuously.

Dialing in personalization

In 2025, personalization goes much deeper than inserting a customer’s name in an email. Shoppers expect brands to remember their preferences, anticipate their needs, and deliver relevant experiences. A McKinsey study revealed what customers truly want from personalized brand interactions:

\n
Relevant recommendations. They don’t want generic recommendations; they want to know about products and packages they wouldn’t have thought of themselves.
\n
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Well-timed messages. Ideally, messages are timed while they are actively shopping, but messages that come in the same day they’ve visited a store or exactly a week later work too.
\n
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Relevant reminders. Customers are looking for helpful reminders about products they love but aren’t actively tracking. If something is back in stock or available in a new color, customers want to know about it.
\n
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Seamless experiences. Customers are looking for businesses to connect the dots between online and offline shopping. So, if a customer inquires about a product in-store, they likely want to get updates about it via text or email.
\n

Today’s brands are meeting these expectations by applying hyperpersonalization across the entire customer journey. AI-driven product recommendations, individualized discount codes, personalized homepage layouts, and dynamic email content based on browsing behavior are just some of the ways brands meet customers where they are.

Understanding customer sentiment

Customer sentiment—the emotions and feelings customers express about your brand—reveals more than traditional metrics. Instead of just tracking what customers say (like a star rating or survey score), sentiment analysis examines how they say it. Using methods like post-purchase surveys or social listening tools such as Sprinklr, brands can pick up on the tone of customer feedback by analyzing chat transcripts, product reviews, and social media comments.

According to Hootsuite’s 2025 Social Media Trends survey, 62% of social marketers use social listening tools—and for good reason. Customer sentiment gives you a window into customer satisfaction that can impact other metrics. Qualtrics found that only 16% of customers actually leave public feedback and only 22% leave reviews, meaning most of the emotional truth lives in less obvious places. By tracking sentiment across customer touchpoints, you can catch problems earlier, prioritize support responses more effectively, and understand which parts of your experience need refinement.

Prioritizing data quality and consent

Collecting data is easier than ever, but how you use that data is what really matters. People want to feel confident that their information is safe and that it’s being used in a way that actually benefits them. Cisco’s 2024 Data Privacy Benchmark Study found that 94% of organizations believe customers wouldn’t buy from them if they didn’t protect data properly. In a world where pop-ups ask for emails and personalized ads follow you around online, customers are paying attention to how brands handle their data. The best companies lead with transparency, collect data properly to ensure its quality, and clearly ask for consent.

Data quality means making sure the information you have is accurate, up to date, and actually useful. It’s the difference between sending a helpful reminder to reorder and recommending something a customer already bought last week. If your data is off, it can make your messages feel impersonal or disconnected. Over time, those small mistakes can add up and weaken customer trust.

Consent is just as important. Customers want to know what you’re collecting, why you’re collecting it, and what they’ll get in return. According to a Pew Research Center survey, 37% of respondents “feel overwhelmed by figuring out what they need to do” about data privacy. The most trusted brands make it easy to manage preferences, clearly explain opt-ins, and show the value of providing information right away. For example, you could offer 10% off in exchange for signing up for text messages. When you treat customer data with care and clarity, you build trust.

Give your website visitors peace of mind

Create a website privacy policy that tells customers how you’ll use their data with Shopify’s free generator.

\nCreate policy\n

Best practices for the new age of customer service

Customer-obsessed companies are always looking ahead at CX trends. Here’s how to adapt your approach to meet evolving customer expectations:

\n
Test new strategies. Stay curious and experiment regularly. Whether it’s implementing an AI chatbot, providing real-time tracking updates, or asking for post-purchase feedback, testing helps you discover what resonates with your specific customers.
\n
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Invest in CX tools. Look for customer experience platforms that offer real-time data, analytics dashboards, automated workflows, and integrations across multiple channels to boost both speed and efficiency.
\n
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Involve the whole team. Customer insights benefit every department—not just marketing or customer service teams. When everyone understands what customers are saying, all team members can contribute innovative solutions and achieve better outcomes.
\n
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Think like your customer. The best way to improve customer service is to experience it yourself. Go through your checkout flow. Submit a support ticket. Open your own marketing emails. When you regularly step into your customer’s shoes, gaps in the experience become much easier to spot and solve.
\n

Customer experience trends FAQ

What are CX trends?

CX (customer experience) trends are evolving strategies and tools that help brands improve how customers feel at every stage of their buying journey. From hyperpersonalized experiences to AI-powered chatbots and omnichannel support, today’s trends focus on delivering seamless experiences that boost customer retention rates.

What are the latest trends in customer service?

The latest trends include proactive problem-solving through predictive analytics, real-time order updates, and hybrid service models that use AI agents for efficiency and human interaction for empathy. Companies that succeed in CX strategically automate routine tasks while preserving human agents for moments requiring personalized service and emotional intelligence.

How can you improve the customer experience?

You can improve the customer experience by leveraging data across multiple channels, actively collecting and acting on customer feedback, tailoring support to meet customer expectations, and investing in CX tools that enhance both speed and empathy.

","Staying on top of customer experience trends helps you scale with purpose, attract more customers, and build experiences that deepen customer loyalty.","

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Staying on top of customer experience trends helps you scale with purpose, attract more customers, and build experiences that deepen customer loyalty.

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Your ads aren’t hitting the conversion numbers you set as a goal. Your email newsletters remain unopened. Even your best offers are ignored. If that sounds familiar, it could be a sign your marketing is missing one important element: trust.

This is where permission marketing comes in. It’s not about scrapping your digital ads or email strategy; it’s about shifting the approach. When you focus on getting clear consent and sending the kind of messages people actually want to receive, your entire marketing funnel gets stronger.

In this article, learn what permission marketing is, how it works in ecommerce, and how agencies like Homestead Studio are using it to bring value to their ecommerce clients. The end goal: turn casual interest into long-term loyalty.

Table of contents

What is permission marketing?

Permission marketing is a marketing strategy that involves asking for a customer’s consent before sending them promotional or branded messages. Instead of relying on old-school interruption marketing like radio or TV ads, permission marketing is about sending personalized, relevant content to receptive people.

The idea comes from Seth Godin, a bestselling marketing expert and former vice president of direct marketing at Yahoo. As he says in his blog, “Permission marketing is the privilege (not the right) of delivering anticipated, personal, and relevant messages to people who actually want to get them.”

Using customer data to understand their interests, preferences, and behavior, you set up your ads to resonate—and boost conversion rates.

Godin also makes it clear that having someone’s email isn’t enough. Real permission is something you earn by being helpful, honest, and consistent. If customers would miss your messages if they stopped, that’s a good sign you’re building strong, long-term relationships.

How does permission-based marketing work?

Permission-based marketing works by putting the customer in control. Instead of pushing ads to random people, you invite your audience to opt in via a call-to-action (CTA) at the end of a blog post, checkout process, or social post. Entice your audience to opt in by offering something valuable in return, like a discount, a helpful ebook, or early access to new products.

In the world of ecommerce, permission marketing shows up in places like email, social media, and other digital marketing channels. Say you’re running an online store. You might offer a discount code or a free guide in exchange for someone’s email.

Once they opt in and become a subscriber, you send relevant marketing messages based on what they’re into. This could be email marketing tailored around product recommendations or SMS texts about new product drops. Take spice company Diaspora Co.’s incentive, for example, which offers 10% off your first order when you sign up for its email newsletter.

Behind the scenes, permission-based marketing works best when you use data to guide your approach. The more you understand your customers, the more you can deliver value. This keeps them engaged, builds brand loyalty, and improves conversion rates. The ongoing engagement turns casual visitors into repeat buyers and long-term fans.

🎵Peace Out Skincare’s Viral TikTok Success Story

Enrico Frezza, founder of Peace Out Skincare, used social media platforms and SMS marketing to promote his adult acne products. A successful campaign with a TikTok influencer led to the sale of six months’ inventory in three weeks.

\nMeet Enrico\n

Permission vs. traditional marketing: What’s the difference?

Permission marketing and traditional marketing differ in one big way: one asks for consent before delivering promotional messages, while the other doesn’t. Here’s more:

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Traditional marketing. Sometimes called interruption marketing, it relies on pushing advertising to a broad audience through TV, radio, billboards, or online banner ads. It doesn’t require the consumer to opt in to receive marketing. This approach can reach a lot of people, but it may feel intrusive or irrelevant to some.
\n
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Permission marketing. This marketing strategy is built around sending personalized, relevant marketing messages to people who have asked for them. It’s more common in digital marketing, especially through email, social media, and SMS, where subscribers actively choose to hear from a brand.
\n

It’s not about choosing one over the other. Rather, the strategies complement each other. You might use traditional advertising to drive brand awareness and attract potential customers, then follow up with permission marketing to build long-term relationships.

For example, a billboard for a new protein powder (traditional marketing) could introduce someone to the brand. Once they look it up, they land on the brand’s website and see a pop-up inviting them to sign up for emails (permission marketing) in exchange for a 20% discount on their first order. From there, the brand shares tips about how to filter through all the protein hype and find the right product.

\n\n

4 permission marketing strategies

At the end of the day, permission marketing is all about one thing: getting a potential customer to say yes to hearing from you. Whether it’s through email marketing, SMS, or another digital marketing channel, your goal is to earn their trust and consent. You’re turning interrupting into inviting.

Here are four strategies that work for Homestead Studio, a retention-focused agency helping ecommerce brands implement high-performing, permission-based marketing:

Ask for an easy yes

Make it easy for people to opt in by asking them to agree to something simple that they’ll likely want. Whether it’s a discount, a free shipping offer, or early access to new products or services, the best permission marketing offers a clear benefit.

Jacob Sappington, director of email strategy at Homestead Studio, explains that his team uses a “micro-yes” approach.

“The main idea is that you’re asking a really small leading question that someone is likely to say yes to,” Jacob says.

Before asking for an email, their pop-ups ask simple, low-friction questions like “Want 10% off?” The small first click gets people engaged. The next step asks for an email address, followed by a phone number. This multistep flow helps filter out anyone who’s not genuinely interested in their marketing messages.

Create customer segments

Successful permission-based marketing depends on knowing your customers and tailoring messages to match their preferences. Instead of sending generic blasts, you can use data to build personalized segments based on browsing, past purchases, or how recently someone clicked. The result? More relevant messages, stronger engagement, and better conversion rates.

Jacob explains how Homestead uses marketing platform Klaviyo to get clean data, which is integrated with Shopify to provide customer information.

“Really, more than anything, I kind of view Klaviyo as a data platform that ingests data from a bunch of different sources,” he says. “Obviously, they have a deep integration with Shopify, so we’re able to get down several layers deep into the metadata to understand that piece.”

Target engaged customers

Customers may opt in to get a discount and then never engage with your brand again. You’re more likely to find success with those who continue to show an interest.

To find customers who are truly engaging, Jacob recommends filtering out auto-open results (signalled by 100% open rates within seconds of receiving emails) and prioritizing people who have clicked, viewed products, or started a cart.

Around big events like Black Friday, he suggests broadening segments to reach more people without hurting deliverability. He also suggests sending more messages to these segments during these peak moments. Customers are more likely to be making purchases but will also have competing messages from other brands in their inbox.

Craft a strong welcome email series

Your best chance to turn someone from curious to committed is right after they’ve signed up or opted in to receive your marketing messages. A thoughtful welcome series introduces your brand, reinforces your marketing offers, and sets the tone for a longer relationship.

Jacob recommends a welcome series of four to five emails over one to two weeks.

“Most brands see two key spikes in conversion,” Jacob explains. “Right after opt-in and again when urgency kicks in—like when a discount is about to expire.”

To make the most of this window, Homestead encourages brands to keep the offer visible throughout the series. They should also continue weaving in brand storytelling, product education, or founder insights.

“The welcome series is the flow where adjustments can have the biggest impact across the rest of your business,” says Jacob.

That’s permission marketing in action: turning a simple opt-in into a relationship, and ultimately a sale.

Permission marketing FAQ

What does permission marketing mean?

Permission marketing is when you ask someone if it’s OK to reach out to them, usually through email or text, before you start sending promos or updates. It’s about sending the kind of content people actually want to see, based on what they’ve clicked, shopped, or shown interest in.

What is an example of permission marketing?

A common example is offering 10% off when someone joins your email list. Then, you send them helpful tips, product recommendations, or early access to deals. It’s a win-win—they get something valuable, and you build trust while staying top of mind.

What are the benefits of permission marketing?

When done well, it can lead to better open rates and stronger customer relationships, all without the high cost of traditional ads. Plus, it feels less spammy and more like a conversation you’d have with a friend. That said, permission marketing can take longer to build an audience since you’re relying on their consent to deliver messages.

","Permission marketing involves asking for consent before sending potential customers promotional messages and personalizing content based on their interests.","

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Permission marketing involves asking for consent before sending potential customers promotional messages and personalizing content based on their interests.

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If you’ve ever flipped through print ads in a magazine, listened to a jingle on a local radio show, or driven past a giant, colorful billboard, you’ve seen traditional marketing in action. These types of classic advertising and promotional tools have helped businesses tell their stories—and sell their products—for decades.

Even though we live in a digital-first world, traditional marketing tactics can still be effective in the right situations. They help your business connect with broad groups of potential customers, increase brand awareness, and stay top of mind with existing customers. Whether it’s a postcard in the mail or a TV commercial during your target audience’s favorite show, these traditional marketing strategies can make an impact for the right brands.

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Table of contents

What is traditional marketing?

Traditional marketing promotes your product, service, or brand with offline channels to reach your target audience. Unlike digital marketing, which happens online and is often interactive, traditional marketing is often tangible, though not interactive. These offline materials can exist in the physical world and can be touched, but they can also be seen or heard.

Common forms of traditional marketing efforts include:

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Print advertising. Think ads in newspapers, magazines, brochures, flyers, or books.
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Broadcast advertising. This includes radio and television commercials.
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Outdoor advertising. Think billboards, posters, and transit ads.
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Direct mail marketing. Direct mail includes postcards, catalogs, coupons, and sales letters.
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Telemarketing. Like classic promotional phone calls.
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The primary purpose of traditional marketing campaigns is to build brand recognition. Whether it’s a direct mail campaign or a funny billboard, traditional strategies are designed to make a business more recognizable and familiar. Because of this, traditional methods of advertising typically live at the top of the marketing funnel, where the focus is on visibility and long-term perception rather than instant sales results.

Traditional vs. digital marketing: What’s the difference?

While traditional and digital marketing both aim to connect with customers, they approach that goal in different ways. Traditional marketing relies on old-school methods like print, TV, and radio to reach broad audiences through one-way communication. It’s excellent for setting the brand tone and creating wide-scale familiarity. But since traditional marketing isn’t usually interactive, it’s harder to track and measure its impact.

Digital marketing comes to life on platforms like social media, email, websites, or search engines. It is interactive, highly measurable, and often focuses on mid- to bottom-funnel goals like educating users about your product, improving customer engagement, and transforming customer interest into action. Where traditional marketing lays the foundation for trust and recognition, digital marketing delivers the details, tracks the clicks, and helps close the purchasing loop.

Together, these two types of marketing can form a powerful, complementary strategy.

Traditional marketing methods

Here are some common forms of traditional marketing, each offering a physical, IRL way to connect with your audience and build brand awareness:

Print advertising

Print ads are a type of marketing you can hold in your hands, like a magazine ad or a thoughtfully designed brochure. Unlike digital ads that pass by in a scroll, print invites people to slow down. It creates space for deeper brand storytelling, emotional connection, and physical presence that feels more intentional and lasting.

Outdoor advertising

Outdoor advertising, also known as out-of-home (OOH) advertising, is any marketing that appears in public spaces to reach people as they go about their day. This includes billboards, bus stop posters, subway ads, and vehicle wraps. Billboard advertising is especially effective because it generates high impressions in busy areas, boosts brand awareness by reaching broad audiences, and is highly relatable for a local audience. This makes them perfect for promoting nearby events or mission-driven campaigns.

A compelling example comes from Bombas, the sock brand known for giving back to the community by donating essential clothing to those in need. To commemorate its 100 millionth donation (the brand has now surpassed 150 million donations), Bombas launched a bold OOH campaign across New York City to raise awareness about homelessness. The ads featured eye-catching facts, such as the number of children facing homelessness in NYC, and led viewers to a microsite (beebetter.com) with interviews from individuals sharing their lived experiences. By placing these ads in subway stations, on sidewalks, and throughout high-traffic areas, Bombas used outdoor advertising not just for visibility but also to deepen its connection with the community and humanize the cause it supports.

Direct mail

Direct mail campaigns are a traditional marketing method that involves sending physical materials such as postcards, letters, or branded flyers directly to a customer’s mailbox. In a world of digital noise, direct mail can feel tangible and personal. It’s a powerful way for ecommerce brands to deepen customer relationships, drive customer engagement, and leave a lasting impression.

Tru, a wellness beverage brand focused on clean, functional drinks, used direct mail in a creative way. To thank customers after a purchase, TRU used the Shopify app IgnitePOST to send branded, handwritten-style cards. The notes added a personalized touch to the customer experience, expressed gratitude, and encouraged reviews.

Broadcast advertising

Broadcast advertising includes both television and radio commercials, offering brands a powerful way to reach broad audiences through sight, sound, and storytelling. TV ads are ideal for large-scale brand awareness and using visual narratives to resonate with viewers, while radio excels at local targeting and budget-friendly messaging through familiar voices. Whether national or regional, broadcast remains a high-impact way to build brand recognition and cultural relevance.

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A great example comes from Mejuri, a fine jewelry company known for making luxury an everyday event. While Mejuri initially built its brand through ecommerce marketing tactics like social media use and influencer marketing, it strategically uses television to tell a larger story. This was most recently evident in a series of short films that Gia Coppola directed. These cinematic spots avoided the traditional hard sell and wove Mejuri’s jewelry into everyday moments of self-expression. The campaign made the films shoppable online and reinforced the brand’s message of living authentically, creating a smart bridge between traditional and digital marketing efforts.

Create must-share videos

Use this free video briefing template to plan TikTok, Instagram, and YouTube video ads that will attract maximum clicks.

\nDownload template\n

Advantages of traditional marketing

Traditional marketing has been around for a long time, and there’s good reason for that:

Tangible presence

There’s something about holding a piece of mail or looking at something other than a glowing screen that connects people differently. Unlike digital or social ads that are fleeting, you can save print materials and view them over and over again. A flyer might sit on your counter for days, or you might pin a postcard to your fridge. That physical presence helps your brand stay top of mind. In fact, in a survey by the US Postal Service, 75% of people said getting personal mail makes them feel special.

Broad reach

One of the biggest upsides of traditional marketing is reaching a large audience. TV advertising, in particular, has visibility superpowers. According to Nielsen, nearly 97% of US households have at least one TV, which translates to around 315 million people. No matter what’s on, TV ads give you access to a diverse audience, which makes them ideal for building brand awareness on a national scale.

Simplicity and familiarity

For many small or local businesses, traditional marketing can be more straightforward. Instead of figuring out complex ad platforms or hyper-targeting across multiple social media channels, the process is simple: Write a script, shoot the ad, buy the airtime or print space, and you’re good to go. It’s a familiar rhythm for many business owners and can be a refreshing alternative to navigating digital algorithms and dashboards.

By the same token, traditional marketing works especially well for reaching people who may use online tools less frequently, like older adults, people who don’t have desk jobs, or those who live in rural areas that may have internet service gaps. A print ad or local radio spot can be the perfect way to connect with these groups.

Disadvantages of traditional marketing

This less-interactive style of marketing also has its downsides:

High cost

Traditional marketing can be expensive. Between producing a TV commercial or print ad, hiring talent or designers, working with an ad agency, and covering media buying costs for airtime or ad space, the expenses add up fast. Premium time slots for TV, radio, or billboard locations push the marketing budget even higher, which can make this approach tough for smaller businesses to afford.

Limited targeting options

Traditional ads can lack precision. You might end up wasting money to reach people who aren’t interested in your product, unlike digital ads or search engine optimization (SEO) strategies that target audiences based on interests or behaviors.

Performance tracking challenges

Tracking the impact of a traditional marketing campaign can be less precise than doing so for your marketing efforts on digital channels. While you might notice an increase in foot traffic or sales, it’s hard to tie those results directly to a specific ad or placement. And unlike a digital ad you can easily change even after it’s gone live, you can’t easily change a traditional ad. If you need to update or correct your messaging, you’ll likely have to start over with new materials, which can be time-consuming and costly.

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Traditional marketing FAQ

What is the difference between digital and traditional marketing?

Traditional marketing uses offline channels like TV, radio, print, and billboards to reach broad audiences, usually with one-way messaging. Digital marketing uses online channels like social media, email, and websites, and focuses on targeting specific audiences and getting results that are easy to measure.

What are the pros and cons of traditional marketing?

Traditional marketing is an effective tool for building a high-level brand story that creates brand awareness offline. It often feels tangible, reaches large audiences, and offers long-term visibility; however, it can be expensive, hard to track and update, and less targeted than digital marketing.

What are the 7 Ps of the marketing mix?

The 7 Ps of the marketing mix are product, price, place, promotion, people, process, and physical evidence.

","The primary purpose of traditional marketing campaigns is to build brand recognition. Learn about popular methods like print ads, direct mail, and out of home.","

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The primary purpose of traditional marketing campaigns is to build brand recognition. Learn about popular methods like print ads, direct mail, and out of home.

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If an ad ever compelled you to swipe up, tap, or take any action that led you to a brand’s landing page, you experienced great ad copy in action. Especially since only a small percentage of people ever click through. If the words you read on the landing page convince you to click Order Now, that’s a sign the website copy isn’t just good—it’s great.

Great copywriting persuades the customer to love the brand they’re buying from. That’s why honing copywriting techniques throughout your customer touchpoints is key to turning potential customers into brand advocates.

By studying copywriting examples including TV spots and product detail pages, you’ll see how brands tailor their message to their target audience and tweak it depending on placement. Unlock your inner copywriter with some advice about what makes language effective at persuading, and find inspiration for your brand in this list of excellent copywriting examples.

Table of contents

What goes into effective copywriting?

A headline or ad that catches your attention involves more than clever wording. Marketing strategy, audience insights, and a clear value proposition that offers solutions to your target audience’s pain points—these are the ingredients of great copy.

Maybe you’ve conducted focus groups to shape buyer personas, created a swipe file of your competition’s advertising to draw inspiration from, or scoured the internet to understand how your audience communicates. Whether you’re writing copy for ecommerce websites, billboard ads, digital marketing, a LinkedIn post, or even a brand’s FAQ page, every word serves a purpose in nudging customers through the conversion funnel.

Best practices for great copywriting

Here are a few key principles to help you build great copywriting skills:

Keep your brand voice consistent

Is your brand voice fun? Professional? Sarcastic? Empathetic? Explore ways to bring that voice to life in all of your copywriting. Even tiny banner ads are opportunities to express your voice.

Consider the design

Think about how your words can complement the overall design or user experience. Find clever ways of cutting down on words by allowing visuals to do the talking. For example, rather than saying a tent is “great for inclement weather,” you could say it’s “ready for anything” and pair that with an image of that tent in a rainstorm.

Wrap benefits in a story

Rather than listing specs, strong copywriting paints a picture of what those features do for the customer. Saying “10-hour battery life” is fine—but saying “stay powered through your entire workday without scrambling for an outlet” paints a picture of the product’s benefits. Contextualize features, specs, and product descriptions so customers don’t have to do the heavy lifting of translating what those details mean for them.

Keep it simple

Every word counts. Strong copy gets to the point quickly, using clear, concise language that respects the reader’s time and energy. Avoid squeezing more than two ideas into one message by prioritizing the most important information.

Convert with clear, specific CTAs

A good call-to-action (CTA) pays off headlines and body copy with specificity and clear next steps for the reader. HubSpot found that specific, personalized CTAs like “Start your fitness journey today” perform 202% better than generic CTAs like “Join today.”

9 copywriting examples to inspire your strategy

The best copywriting examples bring brand personalities to life, tell a story, and connect with a specific audience. Here are nine such examples:

1. Recess (landing page)

Recess makes mocktails and hemp-infused drinks designed for relaxation, which comes through clearly in its landing page copy. The overall story on its site (“relax & unwind with Recess”) pushes against a common pain point: using alcohol to alleviate stress and overstimulation.

Lines like, “You won’t miss the booze when you’ve got a Recess on hand” and “calm for every occasion” connect back to the brand’s core value proposition without using jargon.

Recess reflects the calming nature of its drinks in more subtle ways, too, from its casual language, all-lowercase sentences, and omission of punctuation marks like periods and commas.

2. True Classic (category page)

Men’s t-shirt company True Classic uses descriptive but simple language to talk about its t-shirt offerings on its New Arrivals category page. Before visitors click on products, the headline reads “New Product. Same Legendary Fit.” The subhead copy reads: “New colors, same unbeatable comfort. Shop the latest colors, styles, and seasonal essentials.”

By strategically choosing words like “legendary,” “unbeatable,” and “essentials,” the writer speaks to both the quality and the style of the shirts—no matter if they’re part of old or new collections. Sometimes, all it takes to elevate a simple sentence is adding a few choice adjectives to align with the feeling your brand or product wants to convey.

3. Fashion Brand Company (product page)

Apparel and accessories brand Fashion Brand Company uses its product pages to capture attention and tell a compelling story. In this example, the product description copy conveys the power of these silver sterling NOOO earrings in a fun and rebellious way:

“You should think of these earrings as your own little tiny personal lawyers that dangle on your earlobe. When a cop asks if they can search your vehicle without a search warrant, you will simply say, no. When a cop asks you to answer questions without an attorney present, you simply say, no. When a cop asks to enter your home without a signed search warrant, you will say, no.”

While the writer could have simply listed the details of the earrings (e.g., they’re sterling silver and hypoallergenic), the product description copy makes the reader feel like the bold and unafraid person who would wear those earrings. It makes clicking Add to Bag that much more enticing.

4. Gnarly Nutrition (email)

Gnarly Nutrition, a sports supplement company, masters email copywriting that clearly speaks to hardcore gym-goers and athletes. This particular email from Gnarly is a good example of engaging its audience with a subject very important to them: building muscle.

Subject line: The Science of Muscle Growth

Body copy: BCAAs start muscle protein synthesis, but without all nine EAAs, your body can’t fully repair or grow muscle. Gnarly Essential Aminos provide complete support for growth, recovery, and less soreness… Take before or during workouts, then follow up with protein for maximum gains.

The overall flow of this email effectively positions Gnarly as a credible, science-backed brand that makes quality products. The subject line hooks the audience with a topic they’re most likely researching on their own, and while the language talks about complex subjects, like BCAA and EAAs, Gnarly explains why you need its products versus what they are. All of this information makes a compelling argument to buy its supplement that has all of the necessary ingredients for muscle growth.

5. Liquid Death (website pop-up)

Even though Liquid Death sells water, its bold, copy-driven branding has generated millions of dollars in revenue. One aspect of the branding that stands out is the consistency with which the brand tone comes to life in all interactions—even including pop-ups on its website.

As you peruse, a pop-up appears that reads: “Wanna cheat on your other beverage company?” The body copy takes the pretend-flirty tone further: “Let us hit you up sometime to make you laugh and shower you with special deals. We’ll even gift you 2 FREE Liquid Death Can Coolers to keep your beverages ice-cold.”

The call to action—HELL YES—is just as fun. Even in the fine print of the legal language at the bottom, the brand still found a way to weave in comedy: “By submitting this form you agree to be brainwashed by Liquid Death marketing through hilarious emails.”

Liquid Death knows its audience and isn’t afraid to push boundaries when talking to them, which makes for compelling marketing copy throughout all of its customer touchpoints.

6. Fishwife (social media post)

Tinned fish company Fishwife was born out of a personal story of its founder, which plays a role in the company’s social media presence. This Instagram post, for example, tells the story of the CEO visiting a Costco to see customers buy Fishwife’s newly stocked products: “ICYMI: FISHWIFE IS NOW IN SELECT COSTCO STORES IN THE MIDWEST.”

The caption copy does a great job of being casual, excited, and relatable. It’s also actionable—the consumer gets an explicit set of instructions to request for their local Costco to start stocking this product.

7. Nike (Google ad)

Skilled copywriters can find ways to inject some brand personality even in the most unassuming ad placements. Google ads’ brevity doesn’t leave much room for creativity, but this one from Nike still finds a way to blend a product description with the aspirational nature of Nike: “Gear up like the pros — Browse men’s accessories. Shop exclusive new styles crafted with the latest Nike technology & innovations now.”

The phrase \"Gear up like the pros\" reminds readers of the many pro athletes Nike works with and speaks to the elite-performance-level quality of its products.

8. Frida (TV)

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Frida makes products for pregnancy, recovery, and fertility. It doesn’t shy away from the realities of these emotional stages of life. Instead, it leans into the sometimes messy truth of motherhood to form an emotional connection with its audience. For example, the brand created a powerful TV spot with a script showing common hurdles new moms face when breastfeeding.

The inner monologue of different women in each scene spelled out several relatable scenarios: “Good moms should know how to do this. Am I a bad mom if I stop now? Do I love my baby?”

Lines like this worked well with scenes of new moms struggling to get their newborns to breastfeed, having issues pumping breast milk, and even unexpectedly squirting milk on the bathroom mirror. All of this sets up Frida’s promise that its line of Frida Mom products is there to care for breasts as much as moms care for their babies.

This is a great example of a script that embraces the human truth of being a new mom—honest, unfiltered, and deeply relatable—offering a refreshing contrast to the more polished narratives we often see in this space.

9. Coors Light (out of home)

Normally, you want to make sure your copywriting adheres to the rules of grammar and avoids errors—unless it’s on purpose. That’s exactly what Coors Light did in a PR-worthy ad placement where, on the surface, it made an epic typo by spelling \"mountain cold refreshment\" as \"mountain cold refershment.”

Coors Light later revealed in an Instagram post it made the mistake because it \"had a Case of the Mondays\"—and to promote special cases of “Mondays Light” after the Super Bowl. This is a great example of clever copy that got everyone talking, from people weighing in on LinkedIn to news outlets like USA Today.

Copywriting examples FAQ

What does a copywriter do?

A copywriter is a professional writer who crafts persuasive, engaging text to inspire action—whether that’s making a purchase, signing up, clicking a link, or building brand loyalty. They create content for websites, ads, emails, product pages, social media, and more, always with a strategic goal in mind.

How to improve your brand’s copywriting?

Start by understanding your audience on a deep level—their needs, desires, and how they speak. Focus on telling a story about your product benefits over listing features, and keep your messaging clear, concise, and emotionally connected. Develop a consistent brand voice that reflects your brand identity across all platforms, and make sure your calls to action are specific and value-driven. Test different versions of your copy to see what truly connects.

What are the three common mistakes beginner copywriters make?

Three common mistakes copywriters often make include focusing on what a product does instead of why it matters to the customer, trying to appeal to too broad of an audience, and using overly complex language, corporate buzzwords, or vague, feel-good phrases that dilute the message. Clear, simple writing builds trust. If your reader has to pause and reread, you’ve likely lost them.

","See the types of copywriting examples—from banner ads to product descriptions—that turn potential customers into brand advocates.","

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See the types of copywriting examples—from banner ads to product descriptions—that turn potential customers into brand advocates.

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Have you ever stopped to think about what drives you to make a purchase? Often, it comes down to a series of nudges along the way, some subtle, others direct. In marketing, there’s a well-known concept called the Rule of Seven, which suggests people need to see a brand’s message an average of seven times before they’re ready to take action. You may not realize it, but you’re probably more familiar with that brand of prebiotic soda or allergen-free moisturizer than you think by the time you add it to your cart.

Conversion copywriting can play a critical role in this process. It’s the art and science of using words to guide potential customers toward a purchase.

When done well and paired with thoughtful design, conversion copy can turn a casual browser into a loyal buyer by transforming curiosity into action.

Table of contents

What is conversion copywriting?

Often credited to Joanna Wiebe, known as the “original conversion copywriter” and founder of Copyhackers, conversion copywriting blends customer research and focused messaging to move potential customers through the sales funnel, from awareness to action. The purpose of conversion copywriting is to clearly communicate your value proposition, how it addresses customer pain points, and inspire your target audience to take a specific action. The ultimate goal is for them to make a purchase, but along the way, you may also guide them toward another action, such as signing up for a newsletter or following your brand on social media. These are all specific calls to action (CTAs) that a great conversion copywriter can deliver on.

Unlike direct response copywriting, which aims for an immediate reaction, often through one-off campaigns or ads, conversion copywriting is built for the long game. A direct response email might push for a fast purchase with “Buy now. Limited time only!” urgency, while conversion copy might guide a hesitant shopper with “Start your free trial, cancel anytime.” Both aim to convert, but conversion copywriting is optimized for the full sales funnel and crafted to drive sustainable results across your website, ads, and other customer touchpoints.

Tips to improve your conversion copywriting

Strong conversion copy is grounded in strategy, not just style. Whether you’re writing for a landing page, product description, or email campaign, these best practices can help your words turn visitors into paying customers:

Be specific to your audience

Before you write copy, clarify whom you’re speaking to. How old are they? What pain points do they face? Do they respond better to a more casual or formal tone? Customer research—via focus groups or trend reports from reputable sources such as Salesforce—will inform your buyer personas to help you understand your audience and tailor your copy to their needs. By grounding your message in what motivates your target audience, your headlines and body copy will address their goals, frustrations, and desired outcomes.

Vague copy and platitudes blend in, but specific details build trust and make your offer more tangible. Take this example:

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Vague: Get more done.
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Specific: Take your to-do list to done in half the time.
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Communicate your value proposition casually

Conversion copy truly brings the phrase “show, not tell” to life. It’s less about describing your product or service and more about selling the outcome. What makes your offer different or better than others? Understanding this can help you craft your value proposition, a short statement that communicates the unique benefits of your product or service to fulfill your target audience’s needs. It should be evident across every touchpoint, from headlines to calls to action. The stronger your brand positioning, the easier it is to craft copy that converts.

Your audience shapes your brand personality and tone, but the actual words you use shouldn’t drown in niche speak. If your goal is conversion, clarity beats cleverness, and readers shouldn’t have to decode your message. Ditch the corporate or insider jargon and speak directly to the problems they’re trying to solve and the outcomes they care about. Consider this example:

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Jargon: AI optimization for your cycling FTP.
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Direct: Cycling workouts that automatically adjust as you go.
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Write in your brand voice

Your brand voice should be as unique as your value proposition, whether it’s funny and inviting or bold and direct. By being consistent in your tone, word choice, and phrasing, you make it easier for customers to recognize your brand and build trust over time. A distinct brand voice can also help your brand stand out in crowded spaces and elevate what you offer as a cut above the rest. For example:

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Generic: With our electrolytes, it’s easier to stay hydrated.
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Distinct: Stay juicier than a ripe summer peach.
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Be concise

Every word should serve a purpose. If it doesn’t, cut the fluff. Copy that converts often gets straight to the point. For example:

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Verbose: We’re excited to offer complimentary shipping for purchases over $50.
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Concise: Spend $50, get free shipping.
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Consider the design

Effective copy doesn’t work in isolation. If you’re working with a designer, explore ways to cut down on words by making visuals to express concepts, like an arrow pointing down with “see more” instead of writing “scroll down to see more.” Make your copy scannable with bullet points and clear formatting so your message is easy to read and act on:

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Wall of text: Our protein bars are packed with 20 g of protein, only 3 g of sugar, and come in three flavors. Fuel your day with chocolate peanut butter, salted caramel, or cookies and cream without the crash.
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Scannable:
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20 g of protein
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3 g of sugar
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Available in Chocolate Peanut Butter, Salted Caramel, and Cookies and Cream
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Use compelling CTAs

We’ve all seen plenty of “learn more” call-to-action buttons. Separate yourself from the crowd with a specific CTA that reinforces your value proposition and ties in a benefit to motivate readers to take action. For example:

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Generic: Explore more
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Compelling: Transform my living room
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Align with business and campaign goals

Every piece of copy should serve a broader conversion optimization objective, like increasing website visitors, boosting sales, or reducing cart abandonment. All digital copy can use conversion rate optimization tools, A/B testing tools, and website analytics to identify what’s working, because high-converting copy is rarely perfect on the first try. Small tweaks can make a big difference—especially on landing pages, where even a small word change can drive more conversions. Align your messaging with optimization goals to guide customers and make every word work toward measurable key performance indicators (KPI) like click-through rate.

Get your free ecommerce copywriting template

Want to write compelling copy that convinces your website visitors to click, sign up, or buy? Master high-conversion copywriting and increase your sales with our easy-to-follow framework.

\nLearn More\n

Real-world examples of conversion copywriting

Real-world conversion copywriting examples show how great copy drives specific actions. These brands effectively use high-converting copy to move readers through the sales funnel, address pain points, and deliver persuasive messaging across different formats and platforms.

Beefcake Swimwear: Landing page

Desired action: Browse products

Beefcake Swimwear hooks website visitors instantly with the playful headline “Hello, Beefcake” over images of everyday people wearing its swimsuits. This establishes brand personality and connection. The sub copy, “One-piece swimsuits for any body, anywhere,” taps directly into a common customer frustration: finding comfortable swimwear. Emotional resonance and clear positioning inspire visitors to click “View all” and move deeper into Beefcake’s site.

Aura Bora: Product description

Desired action: Add to cart

Aura Bora’s product description for its Blackberry Black Pepper sparkling water uses sensory language to evoke nostalgia and “take you back to late end-of-summer nights.” This copy taps into emotional storytelling while reinforcing the natural ingredients the products are made with, making a persuasive case to add the drinks to your cart.

Bruvi Coffee: Social proof

Desired action: Add to cart or build a bundle

Bruvi leverages social proof to increase buyer confidence. Customer testimonials and quotes from trusted sources like Forbes and CNET reduce friction and increase trust by addressing doubts. Each quote addresses core customer concerns relevant to the coffee pod market, such as taste, convenience, and sustainability. This supports a seamless conversion path from browsing to either purchasing one Bruvi or building a customized bundle.

Fly By Jing: TikTok

@flybyjing rotisserie chicken is a forever 💥 #costco #costcofood #costcodeals #costcodealsandsteals #flybyjing #chilioil #chilicrisp #rotisserie #rotisserichicken #chinesefood #budgetmeals #easydinner @Costco Wholesale ♬ Murder on the Dancefloor x Gypsy Woman by L BEATS - DJ L BEATS

Desired action: Purchase at Costco

Wildly popular Sichuan-inspired cuisine company Fly By Jing makes a compelling case for getting in your car and fighting traffic to buy its sauce at your nearest Costco in this TikTok video. The core message, which the person in the video explicitly states as, “I picked up a jumbo jar of Fly By Jing in the condiments aisle,” is woven into an even more enticing story by showing how the sauce pairs perfectly with Costco rotisserie chicken.

With descriptive lines like “Here’s one of my favorite Costco food hacks,” this video leans into the online trend of food hacks. The narrative goes on to elaborate on the benefits of the sauce: “The chicken is so juicy and savory, and a jar of chili crisp shaken and drizzled makes it that much better.”

Fly By Jing could have simply told its audience that its delicious sauce was available at Costco, but it found a way to pair it with another popular Costco item and craft the language around how the sauce elevates the chicken’s taste.

Meow Meow Tweet: Instagram carousel

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View this post on Instagram
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A post shared by Commons | Sustainable Lifestyle App (@commonsearth)
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Desired action: Join the Earth Month challenge

Rather than overtly push a product, Meow Meow Tweet uses an Instagram post to build brand trust. The line in the first image of the carousel, “Boycotting climate obstructive brands? Let us help you find alternatives,” is a strong opening statement that speaks to what its audience might be looking for. The CTA, “Join the challenge and download the app at the link in bio,” guides users toward a specific action and reinforces the brand’s eco-conscious values. This is a great example of conversion copywriting working across the funnel, not just at the point of sale.

Teach:able: Email newsletter

Desired action: Apply for a conference

Teach:able’s 9–5 Quitters Club email is an excellent example of a clear brand voice speaking to a distinct audience. Phrases like “Hey there, 9–5 quitter” and “build a business you don’t need to escape from” tap directly into the pain points of would-be creators tired of traditional jobs. This emotionally intelligent body copy sets up the compelling CTA to Apply Now for a networking and educational conference about building your business, hosted by Teach:able.

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Conversion copywriting FAQ

What are the benefits of conversion copywriting?

Conversion copywriting helps businesses turn website visitors into paying customers through persuasive copy informed by customer research to emotionally connect with readers. When done well, it increases conversion rates and creates a better user experience with personalized messaging. Unlike general content, conversion copy is designed to drive a specific action at each stage of the conversion path.

What’s the difference between SEO copywriting and conversion copywriting?

Although both types of copywriting are essential to ecommerce success, they serve different purposes. SEO copywriting is focused on ranking high on search engine results pages (SERPs) using strategic keywords, while conversion copywriting is focused on converting readers once they land on your page. SEO brings traffic; conversion copy turns that traffic into customers. For best results, you should combine both: Write SEO-focused content that also includes high-converting and compelling CTAs.

How do I write copy that converts?

Start by understanding your target audience and doing in-depth customer research. Identify their pain points, highlight your value proposition, and structure your body copy to guide them toward a desired action. Use direct response copywriting techniques like urgency, social proof, and clarity, while staying true to your brand voice. Then test, iterate, and refine based on what successfully leads to more conversions.

","Conversion copywriting blends customer research and focused messaging to move potential customers through the sales funnel, from awareness to action.","

$\"a$

Conversion copywriting blends customer research and focused messaging to move potential customers through the sales funnel, from awareness to action.

",{"_2110":2127,"_1853":-5,"_1478":2224},{"_2110":2130,"_2131":2132,"_2133":2134,"_2135":1665},[-5,-5,-5,-5,-5,-5,-5,-5],"https://cdn.shopify.com/s/files/1/0070/7032/files/what_20is_20a_20content_20creator.jpg?v=1687981392","a pencil holder with pencils in it: conversion copywriting",{"_2110":2111,"_1751":2232,"_1828":2233,"_1853":2234,"_2115":2235,"_2117":-5,"_2118":2236,"_2014":2237,"_2122":2238,"_2124":2239,"_1931":2240,"_2128":2241,"_2136":2242,"_2145":2243,"_2147":2244,"_2149":-7,"_2150":-7,"_2151":-7,"_2152":2245,"_2154":2235},"gid://shopify/Article/562909446178","ab-testing-tools","7 User-Friendly A/B Testing Tools for Your Ecommerce Store","2025-04-22T19:51:29Z",[2207,2161],"

You’ve poured your heart into crafting the perfect mobile app, dazzling visuals, and killer copy. But are your website visitors actually clicking? Is your carefully curated social campaign actually converting followers into buyers?

Think of A/B testing as a digital showdown: You create two versions of something—be it a landing page, email, or ad—and let your audience pick the winner.

If you’re staring at stagnant numbers, it may be time to turn to A/B testing tools. These tools can help you optimize your entire customer journey, decode customer behavior, and boost conversion rates.

Here’s a deep dive into these powerful behavioral analytics tools to help you supercharge your website’s performance and turn data into dollars.

Table of contents

What are A/B testing tools?

A/B testing tools are software analytics platforms used to help you compare two versions of something so you can see which version has a bigger impact on visitor behavior. A/B testing tools (and A/B tests in general) help you understand how users engage with your ecommerce website, marketing messages, and digital products, like a mobile app.

These tools help remove subjectivity and ambiguity from the assets you create, allowing you to understand the effectiveness of small tweaks and provide data-driven insights about customer preferences.

For example, maybe you’re unsure whether to use emojis in your email subject lines or take a more deadpan approach. Which will result in more subscribers opening your emails? Instead of going with your gut, you can use A/B testing tools to get a definitive answer. The test results can give you surprising results or prove your gut was right all along—either way, you get the certainty you need to move forward.

Here are some common elements you could A/B test and the corresponding key performance indicators (KPIs) to help assess your test results:

Header copy

Test the message at the top of your page to see if it entices website visitors to stick around. Use bounce rate as the metric to gauge whether people stick around or leave your site right away; the header with the lower bounce rate is the more effective one.

Email subject line

With brands flooding inboxes, your subject lines need to immediately grab your recipients’ attention. A/B test two different subject lines for the same email; the one with a higher open rate wins.

Call-to-action text

A call-to-action (CTA) on a website or mobile app prompts your audience to do something like buy a product, sign up for email newsletters, or share your content with friends. A/B test different CTA copy; the version with a higher click-through rate wins.

Product image

Pit different product images against each other—perhaps one in a bright, white studio setting and another in a lifestyle context—to see which version results in more sales conversions.

Types of tests

Beyond the fundamental A/B test, the world of digital optimization offers a diverse arsenal of testing methodologies, each designed to tackle specific challenges and uncover nuanced insights. Although you likely won’t need to run all of these tests when you’re first launching your online store, it’s helpful to know about the tests and capabilities you may (or may not) need in an A/B testing tool:

Multivariate testing

Test multiple elements on a webpage, like headlines, images, and CTAs, all at the same time, so you can discover the combination that performs the best. This type of testing is slightly different from A/B testing as it analyzes multiple combinations and requires high traffic to find statistical significance between variations. In an A/B test, you would test two headlines with the same CTA. In a multivariate test, you would test a combination of factors simultaneously.

Split URL testing

This type of test compares two completely different versions of a page by directing visitors to two completely separate URLs. You test significant design changes or even the page structure rather than smaller elements on one page. For this type of test, you need separate hosting for each variation.

Server-side testing

This is a more technical form of testing requiring server-side or back-end developers with a fair amount of technical expertise. By contrast, A/B testing tools allow you to update designs the platform implements through front-end coding. Server-side testing assesses the speed at which the page loads and how well it functions once loaded.

Feature release testing

This type of testing allows you to gradually roll out new features (like a product carousel or search bar) to different user segments and gauge user engagement. That way, you can identify any issues before a full release. It also provides valuable insights into how users engage with your features overall.

Find the perfect fit

Transform your store’s appearance with fast, flexible themes designed for your business. Add checkout options, branding, navigation menus, product recommendations, reviews, and more with hundreds of themes to choose from.

\nDiscover themes\n

7 A/B testing tools for your ecommerce store

The best part about today’s A/B testing tools is that most don’t require technical expertise. Many also feature an intuitive user interface to simplify the testing process.

Here are seven testing platforms to explore if you’ve hit an engagement plateau and are looking to level-up your ecommerce store:

1. Shogun

Shogun enables web experimentation with user-friendly tools like a no-code visual editor for your home page, blog posts, landing pages, and more. Use the tool to edit and test individual landing pages or your entire Shopify theme. Perform multivariate testing to optimize outcomes across all your pages.

Shogun also integrates with Shopify-compatible checkout apps, Google Analytics, Adobe Typekit, YouTube, Klaviyo, Yotpo, and Instagram for robust statistical analysis.

Types of tests Shogun supports: Multivariate testing and A/B website testing.

Pricing: After a 10-day free trial, plans start at $40 per month.

2. Intelligems

Intelligems is a web page experimentation platform designed to help you boost profits by tracking more than 100 metrics across ecommerce landing pages, including checkout pages. You can use the tool to test variations in Shopify themes, your blog content, product descriptions—even product prices—to maximize conversions.

Use its split testing functionality to create multiple variations of landing pages and get real-time data on which version is performing better. Once you have that data, you can save customer segments and deliver personalized content to the right audiences.

Types of tests Shogun supports: Web page experimentation, split URL testing.

Pricing: After a seven-day free trial, plans start at $100 per month.

3. Shoplift

Shoplift is a user-friendly experimentation platform you can integrate with your Shopify store to test variations directly in your Theme Customizer dashboard. Shoplift lets you test different product descriptions, landing pages, and your website navigation so you can manage major site overhauls efficiently.

Shoplift also offers automated A/B tests informed by millions of ecommerce sessions, letting you run rests more likely to give you results with statistical significance.

Types of tests Shoplift supports: Web page experimentation.

Pricing: After a 14-day free trial, Shoplift plans start at $100 per month.

4. OptiMonk

OptiMonk helps you build personalized messages—like sales announcements or email sign-up offers—that appear when visitors land on your website. OptiMonk is one of many testing platforms designed for integration with your Shopify store, making it easy to create and test customized pop-ups for emails, SMS, and landing pages.

Types of tests OptiMonk supports: Multivariate testing and pop-up experimentation.

Pricing: Optimonk offers a limited free plan; paid versions start at $30 per month.

5. Optimizely

Optimizely is a web-optimization platform with feature experimentation capabilities that let you iterate and implement changes quickly. Its comprehensive suite of features includes both A/B and multivariate testing, as well as personalization tools to give you real-time performance data on what’s doing best. It’s a robust tool that you can—with the help of an account manager—customize to your needs, whether you’re running a large direct-to-consumer (D2C) operation or managing big-ticket B2B accounts.

Types of tests Optimizely supports: Multivariate testing, web page experimentation, server-side testing, split URL testing, feature release testing, feature flags.

Pricing: Optimizely structures each plan based on your needs; contact the company for pricing details.

6. Visual Website Optimizer

Visual Website Optimizer (VWO) is a digital experience experimentation platform that allows you to optimize websites, mobile apps, and digital product features through both existing data and test results from new experiments. It has a comprehensive suite of experimentation features, including multivariate A/B testing, test analysis capabilities, and behavioral analytics tools.

Types of tests VMO supports: Multivariate testing, web page experimentation, server-side testing, split URL testing, feature release testing, feature flags.

Pricing: VWO has a free version with limited features and basic A/B testing capabilities. Paid versions start at $393 per month.

7. Unbounce

Unbounce is a landing page optimization platform with a user-friendly interface that allows you to build high-converting landing pages with a drag-and-drop feature. It has a smart traffic feature to automatically direct visitors to the best-performing versions of a landing page so you can capitalize on winning variants right away. Run A/B tests, write your product detail pages more quickly with the help of AI, and understand user behavior to improve your conversion rates.

Types of tests Unbounce supports: Web page experimentation.

Pricing: After a 14-day free trial, Unbounce plans start at $100 per month.

A/B testing tools FAQ

What are A/B testing tools?

A/B testing tools help you quickly set up, launch, and analyze experiments to understand user behavior with various elements on your website or mobile app. They remove subjectivity by providing data-driven insights on what influences key performance indicators (KPIs) like conversion rates and engagement. Common tests include experimenting with header copy, subject lines, CTAs, product images, and new features to drive better outcomes.

What can A/B testing tools do?

A/B testing tools help you streamline experimentation, optimize user experience, and make data-driven decisions more efficiently. They provide automated data analysis, real-time metrics, and intuitive test design interfaces that don’t require technical expertise. By simplifying test setup and execution, these tools help remove subjectivity from optimizing websites, mobile apps, and other digital experiences.

What types of tests can you run?

There are many useful tests you can run to increase conversions, reduce bounce rates, and validate the function of new features. Multivariate testing, web page experimentation, and split URL testing help optimize website design and content by identifying which elements drive the best engagement.

Can you still use Google Optimize for A/B testing?

No, Google Optimize was sunset in September 2023. However, Google recommends other platforms to explore like Optimizely and VWO. You can also explore other platforms specifically designed to integrate with Shopify stores, like Shoplift, Intelligems, or Shogun.

","A/B testing tools help you quickly set up, launch, and analyze tests to see what impacts visitor behavior on your ecommerce website.","

$\"Computer$

A/B testing tools help you quickly set up, launch, and analyze tests to see what impacts visitor behavior on your ecommerce website.

",{"_2110":2127,"_1853":-5,"_1478":2238},{"_2110":2130,"_2131":2132,"_2133":2134,"_2135":1665},[-5,-5,-5,-5,-5,-5,-5,-5],"https://cdn.shopify.com/s/files/1/0070/7032/articles/b_20testing_1367c4e9-3823-440b-a21d-0209c4f89d07.png?v=1729517823","Computer with split screen, A on one side and B on other, representing ab testing tools","22 Apr 2025",{"_2110":2111,"_1751":2247,"_1828":2248,"_1853":2249,"_2115":2250,"_2117":-5,"_2118":2251,"_2014":2252,"_2122":2253,"_2124":2254,"_1931":2255,"_2128":2256,"_2136":2257,"_2145":2258,"_2147":2259,"_2149":-7,"_2150":-7,"_2151":-7,"_2152":2245,"_2154":2250},"gid://shopify/Article/562880118818","monitor-ad-copy","5 Tools To Monitor Ad Copy and Boost Conversions","2025-04-22T14:54:13Z",[2207,729],"

Successful marketers understand the power of the written word. Boosting visibility requires compelling ad copy that speaks to customers in new and interesting ways. If this sounds like it might spark blank page syndrome when you sit down to craft ad copy, don’t fret: You don’t have to start from scratch.

Ad copy monitoring can help you optimize your creative assets. By understanding what works (and what doesn’t) in competitor ads, you can find and fill gaps while enhancing your ad performance, improving conversion rates, and gaining a competitive advantage in your industry.

Get your free ecommerce copywriting template

Want to write compelling copy that convinces your website visitors to click, sign up, or buy? Master high-conversion copywriting and increase your sales with our easy-to-follow framework.

\nLearn More\n

Table of contents

What is ad copy monitoring?

Ad copy monitoring is the process of tracking the performance of competitor ad campaigns in order to find opportunities for your brand’s ad copy to stand out. This includes monitoring messaging on Google Ads, social media ads on sites like Facebook or YouTube, and any other campaigns out in the world. By researching metrics like engagement and impressions for your competitors’ campaigns, you can set better marketing benchmarks for your own ads as you work on converting potential customers into paying ones.

Why monitor ad copy?

There are many reasons to track competitor ads. Knowing what’s out there and how well it’s working makes refining your own marketing and campaign strategies easier. Monitoring other advertisers’ ads can help you:

Understand how your competitors use platforms

Every advertising platform is different, which is why it’s important to observe what kind of language resonates best with different audiences. Monitoring ad text across channels like TikTok, Meta, Google Ads, and YouTube can reveal how other brands optimize their messaging for platform-specific success.

For example, an active clothing brand might lean into the more casual nature of TikTok with a script and caption about the joy of running; the same brand might pivot its messaging to running tips on Meta. A white noise device could talk about improving sleep for older adults in its Meta ads but shift the focus of its copy to helping moms get their babies down for a nap on TikTok or YouTube ads.

Stay ahead of market trends

Observing what your competitors are saying (and how they’re saying it) can help you stay ahead of the game. For example, if you run an ecommerce store that sells dishwasher detergent, you might notice other brands leaning into language like “eco-friendly” and “free from toxins,” indicating customer values that might be worth reflecting in your own ad copy. You can also see if a trend is becoming oversaturated to the point that it doesn’t feel original anymore.

Ad copy often has two elements that set it up for success: relevance and timing. By keeping your finger on the pulse of shifting trends, you can better position your messaging to either jump in at the right moment or pivot to something more innovative.

Find inspiration

Checking out the competition can not only spark creative ideas but also help you avoid looking and feeling the same as other brands. Competitor ads are essentially a searchable bank of unlimited data to see different creative executions of keywords and imagery related to your product.

For example, if you run a pet accessories store and search the keywords \"pet accessories,\" you might find that a competitor is running three variations of an ad across Meta platforms. The ads could range from more hard-hitting product information about how their accessories benefit pets to a more emotional ad featuring pet owners and their stories. Then, if you look up the same brand on Google Ads, you might notice the language there revolves around the store’s latest sale and uses stock photography.

Seeing another brand’s campaign unfold like this could help you dial in where your language could be more creative, where it can be a bit more direct, and how you can write various options to test. You’ll also get ideas for how to switch up video editing and imagery that best pairs with your copy, depending on where you place the ad.

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5 tools to monitor ad copy

Whether you have the budget for a paid tool to monitor ads or you’re looking for something easy and free, there are plenty of options out there to help you see what drives sales for your competitors:

Meta Ad Library

The Meta Ad Library is a searchable database of current and previous examples of ads running across Meta’s platforms—including Facebook, Instagram, and Messenger. It offers a simple search bar and the option to filter results by language, platform, media type, whether the ad is active or a past campaign, and timeframe, to help you research various messages.

By exploring results for different filters, you can see how other brands switch up their messaging from videos to text on images, or how they might message differently during certain times of the year for holidays or seasons. Each ad also links to a landing page, so you can see how the ad copy aligns with the product detail copy.

Pricing: Free.

Google Ads

The Google Ads Transparency Center allows you to search by company and sort by the following details: formats, timeframes, and different Google platforms, like Maps or Google Shopping. When you click on an ad, you’ll see all of this information, plus click through the variations of the ad to see how the ad text changes in each version.

Pricing: Free with a verified Google account.

TikTok Ad Library

The TikTok Ad Library allows you to search by keywords or brands and filter by criteria including country, industry, ad objective (such as video views or reach), and even how many likes an ad got (filter by the top 1% to 10%, for example). TikTok also provides some rich metrics when you click on an ad, including comments, shares, and its click-through rate.

For videos with scripts, TikTok automatically transcribes the video, so you can see the exact copy, and analyzes key creative elements of it, like how the language addresses a relatable problem. Each ad also links to a landing page, so you can see how the ad copy aligns with the product detail copy.

Pricing: Free.

Semrush Ads History

If you’re running Google Search Ads, Semrush offers useful tools. You can type in a keyword and see an entire list of domains that placed bids on that keyword. Plus, you can see ad traffic, price, and the number of ads competitor domains ran. This information can give you a better understanding of what competitors are bidding on and if there are keywords they’re missing out on that you can use.

Pricing: Plans start at $139.95 per month.

BigSpy

Rather than visiting each social platform individually to gain insights, you could use a platform like BigSpy that monitors nine major platforms at once. It has a huge database of ads, allowing you to search more than one billion ads across platforms like Facebook, TikTok, YouTube, Instagram, and Pinterest. You can see detailed information about each ad, including impressions, specs, format, and dates the campaign ran.

BigSpy can also help you ideate new ads by creating a word cloud to reveal the most common keywords related to your product or category. Understanding the data BigSpy delivers can help you refine your own creative ideas, uncover emerging trends, and improve your ad targeting for a better return on investment (ROI).

Pricing: Plans start at $9 per month.

Monitor ad copy FAQ

What is display copy in advertising?

Display copy in advertising is any text used in an ad, whether it’s a digital banner, on social media, or in sponsored search results. This copy is used to attract new customers and convert them into paying customers. You see ad copy in the form of headlines, scripts for social media videos, caption copy on Instagram or Facebook ads, and any other digital ads you encounter online.

How do you write display ad copy?

Writing good ad copy involves understanding your audience and their preferences enough to shape the messaging. Highlight key benefits that tie back to customer needs with clear, concise messaging that avoids mixing too many ideas together. Having a good understanding of various platforms can help you refine headlines that hook your audience. On social media in particular, it’s important to understand what works best for hooks, like clearly setting up the problem you’re solving within the first five seconds of your video.

How do you monitor ad copy?

There are many free and paid tools you can use to observe what your competitors are doing. Free tools include the TikTok Ad Library, Google Transparency Center, and Meta’s Ads Library. Paid tools include SEMrush Ads History and BigSpy. SEMrush also provides insights on SEO optimization for certain keywords and backlinks, while BigSpy allows you to observe campaigns across many platforms at once.

","Monitor the copy of competitor ad campaigns to find opportunities for your brand’s ad copy to stand out.","

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Monitor the copy of competitor ad campaigns to find opportunities for your brand’s ad copy to stand out.

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What you need before you upload videos

A YouTube Brand Account

High-quality content

A clickable video title

Strategic descriptions

SEO, but don’t hinge on it

A clear, compelling thumbnail

Recommended specs for a YouTube video

How to upload a video to YouTube on a mobile device

1. Open the YouTube app

2. Log in to your YouTube account

3. Tap the + at the bottom of your navigation bar

4. Check media sharing settings on your phone

5. Select your video

6. Write your title and description

7. Select other details (location, allow remixing, etc.)

8. Tap Next

9. Select age settings (required)

10. Upload video

How to upload a video to YouTube on desktop

1. Open your browser

2. Navigate to YouTube

3. Log in to your YouTube account

4. Click Create in the upper right-hand corner of your screen

5. Select your video

6. Fill out the details of your video

7. Fill out your video elements

8. Go through final checks

9. Select your visibility

10. Publish

YouTube video optimization tips

Create playlists

Leverage YouTube interactive elements

Review YouTube analytics

How to upload a video to YouTube FAQ

How do I upload a video from my phone to YouTube?

How do I upload a video to YouTube as unlisted?

Is uploading a video to YouTube free?

Top customer experience trends

Finding a balance between AI and human agents

Solving problems before customers ask

Connecting channels for a cohesive experience

Acting on customer data in real time

Dialing in personalization

Understanding customer sentiment

Prioritizing data quality and consent

Best practices for the new age of customer service

Customer experience trends FAQ

What are CX trends?

What are the latest trends in customer service?

How can you improve the customer experience?

What is permission marketing?

How does permission-based marketing work?

Permission vs. traditional marketing: What’s the difference?

4 permission marketing strategies

Ask for an easy yes

Create customer segments

Target engaged customers

Craft a strong welcome email series

Permission marketing FAQ

What does permission marketing mean?

What is an example of permission marketing?

What are the benefits of permission marketing?

What is traditional marketing?

Traditional vs. digital marketing: What’s the difference?

Traditional marketing methods

Print advertising

Outdoor advertising

Direct mail

Broadcast advertising

Advantages of traditional marketing

Tangible presence

Broad reach

Simplicity and familiarity

Disadvantages of traditional marketing

High cost

Limited targeting options

Performance tracking challenges

Traditional marketing FAQ

What is the difference between digital and traditional marketing?