Fairing

About

Business description

Fairing is a post-purchase survey solution built specifically for marketing attribution. Measure marketing performance, improve customer segmentation, and increase conversion rate via direct-from-customer insights.

With Fairing, Mando uncovered hidden signal in “Other” responses, improving their original Podcast CPA by 9.2% empowering smarter spend and confident reinvestment in the channel.

Oodie validated TikTok as a top revenue driver with 13% of customers attributing it via Fairing, surfaced new product use cases through customer polling, and used Fairing's Question Stream™ to fuel personalization and segmentation.

Used Fairing to uncover blind spots in digital attribution, leading to reduced investment in underperforming channels, increased focus on high-impact affiliates and influencers, and new insights into word-of-mouth and customer preferences that are shaping future product strategy.

Fairing revealed that 6% of customers came from TV and surfaced real-time influencer impact—enabling smarter budget allocation, long-tail attribution insights, and new strategies for top-of-funnel growth.

Weezie redirected spend away from underperforming paid campaigns after validating that customer delight and word-of-mouth was responsible for 35% of their new customers.