Founded in 2007 by two sisters, Soeur initially focused on clothing for young women. Rapid demand from a wider audience quickly broadened the brand’s offering to include women of all ages. Today, Soeur operates around 50 stores in France and has expanded internationally to Italy, Spain, Belgium, and the UK, supported by a network of approximately 400 retailers.
Soeur’s online journey started in 2008 with a custom-built website and a small city store. The brand migrated to Shopify in 2020 to support international growth, streamline operations, and maintain a premium digital experience.
Success Metrics
Since adopting Shopify, Soeur has achieved:
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4x increase in online orders: December 2023 saw 3,000 orders; by December 2024, the brand processed 11,000 orders.
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2x revenue in new markets like the US: The centralized ecommerce setup enables fast international expansion while keeping operational complexity low.
- 2-3 times lower total costs of ownership estimated thanks to Shopify’s integrated platform and app ecosystem.
The Challenge: Maintaining Premium Identity While Scaling Digitally
Soeur’s heritage is rooted in high-quality, product-first fashion, with attention to materials, colors, and details. The challenge was to maintain this premium identity in a competitive market, where consumer expectations are high and fast-fashion competitors are aggressive.
Soeur also faced the need to unify international operations while offering consistent experiences to customers in multiple countries.
The Solution: Shopify as the Engine of Growth
Shopify provided a flexible, scalable platform that allowed Soeur to centralize its ecommerce operations. This meant one central inventory and a single site for international sales, reducing manual work and improving operational efficiency.
The migration enabled Soeur to quickly respond to market demands, support multiple currencies, and implement local tax and shipping options for global markets, including the United States, where the brand nearly doubled its revenue after optimizing the local site experience.
Shopify also integrates seamlessly with acquisition platforms and social commerce channels, helping Soeur amplify its reach while maintaining a premium, consistent brand experience.
Soeur leverages Shopify’s ecosystem to enhance the customer experience. Features include: immersive product pages, personalized recommendations, e-reservation, and online repair services.
AI tools support operational efficiency by assisting with content translation, customer service, size recommendations, and data reporting, freeing teams to focus on brand growth and customer engagement.
The Results: Scalable Growth and Operational Efficiency
Within four years on Shopify, Soeur has scaled its digital channel dramatically, achieving 11,000 orders in December 2024— almost four times the number in December 2020. The platform’s integrations and ecosystem allowed Soeur to grow efficiently while maintaining profitability, premium experiences, and brand consistency across all markets.
Shopify has enabled Soeur to remain agile in a volatile market, responding quickly to economic shifts, customer expectations, and international expansion opportunities.
