How To Make Money on Facebook: 7 Best Ways (2025)

Facebook continues to draw an enormous audience, with more than three billion active users—significantly more than Instagram’s two billion or TikTok’s 1.6 billion users, according to Statista . This massive audience creates diverse opportunities for both content creators and business owners to generate revenue.

Whether you’re a content creator building an audience or a business owner looking to boost sales, read on to learn how to make money on Facebook in seven different ways.

Note: Before you get started, make sure you meet the platform’s community guidelines. Creators will also need to meet Facebook’s monetization eligibility standards, which include setting your profile to professional mode and creating authentic content. You can check your status under the monetization tab in your Meta Business Suite (for business pages) or under “monetization” in your professional dashboard (for creator profiles).

7 ways to make money on Facebook

1. Add paid subscriptions
2. Partner with brands and creators
3. Accept Facebook Stars
4. Use content monetization tools
5. Create a Facebook Shop
6. Sell on Facebook Marketplace
7. Run Facebook ads

1. Add paid subscriptions

You can create recurring monthly revenue by offering exclusive content to your most engaged followers through paid subscriptions. This approach helps you build a dedicated community while generating predictable income from your most loyal followers. 

For example, comedian Daphnique Springs offers her 5.4 million followers exclusive content and other benefits for $9.99 per month.

Get started: Creators ready to offer subscriptions need a Facebook page in Professional mode with either more than 10,000 followers or more than 250 return viewers. Your page must also have more than 50,000 post engagements or more than 180,000 watch minutes in the past 60 days. Creators in 37 of countries, including the US and Canada, can sign up for Subscriptions if they meet the requirements. For creators in other countries, the feature is invite-only.

2. Partner with brands and creators

Brand collaborations are a key way content creators make money on Facebook. Brands pay you to make content that helps them build brand awareness and reach new audiences.

For business owners, partnering with social media influencers takes upfront investment but can ultimately drive sales and build brand trust. Facebook’s paid Partnership Ads let you feature influencers marketing your products.

Get started: As a creator, you need an established presence (including a sizable follower base) in order to qualify as a partner. You must tag sponsored products with Facebook’s paid partnerships tool—just select the handshake icon when posting, add the brand’s page URL, and publish. Start by reaching out to brands you already use and trust—these will make for the most authentic partnerships.

As a business owner, start your influencer marketing journey by finding relevant creators who align with your brand, preparing clear content guidelines, and planning your outreach strategy.

3. Accept Facebook Stars

Facebook Stars let viewers support your content financially in livestreams, videos, or text posts. When viewers send you Stars, Meta pays you 1¢ per Star, creating a direct way for your audience to show appreciation for your content.

Get started: To start earning Facebook Stars, you need to be at least 18 years old and have at least 500 followers for 30 consecutive days. If you’re eligible to receive Stars, you can set them up by navigating to Meta Business Suite > Monetization > Stars.

4. Use content monetization tools

Facebook Content Monetization combines video ads, Reel ads, and performance bonuses into a single program. As of August 2025, this program remains in beta and is invite-only for creators.

Business owners, on the other hand, can place video ads in creator content without an invitation. Facebook recommends keeping your ads under 15 seconds with both skippable and non-skippable options, although Facebook accepts ads between 5 seconds and 10 minutes.

Get started: If you’re an established content creator who wants to start making money from advertising, fill out the content monetization interest form by navigating to your professional dashboard > Monetization > Content Monetization, where you’ll find the form. Brands with business accounts don’t need to be invited, and they can create ad campaigns with Meta Ads Manager.

5. Create a Facebook Shop

According to Statista, Facebook is the most popular social commerce platform among digital shoppers in the United States. That means, if you’re an ecommerce seller, it’s likely Facebook includes potential customers in your niche who are ready to make a purchase. A Facebook Shop lets you sell products directly through your brand’s Facebook page, with mobile checkout options for buyers.

Shopify merchants can sell on Facebook by connecting their Shopify store directly to Facebook Shop. This integration syncs your inventory across Facebook and Shopify, making it easy to customize your shop and manage prices, product collections, product names, product descriptions, and promotional banners—all from your Shopify admin. Note that customers shopping on Facebook will be directed to your ecommerce site when it comes time to check out.

Get started: To create a Facebook Shop, make a business profile and upload your products to a digital catalog. Then add photos, descriptions, and create your product collections. If you’re a Shopify merchant, you can automatically sync your product information across platforms.

6. Sell on Facebook Marketplace

With more than one billion monthly buyers, Facebook Marketplace helps both casual sellers and business owners reach local buyers. To help your target audience find your products, write compelling product descriptions and choose the right Marketplace categories for each product type. You can also post your Marketplace listings in Facebook groups focused on local sales to reach even more shoppers.

Get started: Upload items to Facebook Marketplace by selecting “Create New Listing” on the platform’s page. Remember that some products, like health care items, aren’t allowed. You also can’t sell services through Facebook Marketplace.

7. Run Facebook ads

Running Facebook Ads can help you convert sales and drive traffic back to your ecommerce site. From your ads, you can direct shoppers to your shop’s homepage, specific product pages, or collection pages featuring multiple items.

You’ll be able to decide on campaign details like budget, duration, and target audience. Once you’ve launched a Facebook Ads campaign, monitor your ads’ performance, then scale your Facebook Ads with strategies like geotargeting and using the Meta pixel to retarget visitors to your ecommerce site.

Get started: Connect your Shopify storefront to Facebook, then set up Meta Ads Manager. This is where you’ll create campaigns and monitor their performance. To find creative inspiration, consider browsing other brands’ ads in the Meta Ad Library—a database of current and past advertisements on Facebook and Instagram.

💡Using Meta Ads Manager can help you reach customers on both Facebook and Instagram.

Making money on Facebook

While Facebook presents a great way to put your brand and product in front of a global audience, the best way to make money online is by starting an online store. Setting up an ecommerce site on a platform like Shopify gives you full creative control over the customer experience and the layout of your online shop. That means you can control everything from onsite navigation to the brand colors on your product pages.

Setting up an online store is easy with a platform like Shopify. You can quickly design your website with Shopify’s free themes, upload your product catalog, and start selling. Built-in tools like Shopify Email can help you execute an effective marketing strategy.

Once you’re set up, you can integrate your Shopify store with Facebook to reach even more potential customers—and generate even more revenue.