Shop Minis: A New Era of Immersive Commerce (2025)

Shop Minis give shoppers new ways to discover products in the Shop app, from visual search tools that identify outfits in seconds to AI-powered room redesigners that turn photos into shoppable inspiration.

Shoppers love Minis because they’re fun to use. Brands love them because they bring in customers. But actually creating new Minis hasn’t always been easy. This changes today.

Good news for developers

Building a Mini used to require partnering directly with Shopify. Not anymore.

Now that the Shop Minis SDK is publicly available, anyone with a good idea can ship immersive commerce experiences directly to millions of verified shoppers on the Shop app.

Minis are a win-win-win. Developers get direct access to millions of engaged shoppers. Shoppers get new ways to find products they love. And brands get discovered through immersive experiences—without lifting a finger.

Great news for brands

More developers creating more Minis translates to more places for your products to get discovered, in more novel ways, to more relevant audiences.

Broader discovery: Interactive experiences match your products with the shoppers who want them most.
Own your customers: Just like Shop, your customer relationships are yours to own. And there are no extra marketplace fees to pay.
Zero added effort: Minis pull from your Shop catalog automatically, without you having to do a thing.

Meet 6 Minis making shopping more fun

Over 50 Minis are already live in Shop, with hundreds more already in development. Each one creates a new opportunity for your products to get discovered.

Renovate Your Space: Shoppers can snap a photo of any room and watch AI redesign it in seconds with new furniture, decor, and layout ideas. Every item is shoppable, turning interior design inspiration into instant purchases.
Santa's Workshop: Give shoppers a festive winter wonderland to explore, and let them build wishlists or complete seasonal challenges.
Get the Look: When shoppers spot an outfit they love, now they can take a picture and identify every piece (jacket, shoes, accessories) and find out where to buy similar items from Shop merchants.
Gift Sense: Shoppers answer a few quick questions about who they’re shopping for, and Gift Sense recommends personalized product suggestions from across Shop's merchant catalog.
Picnic Gift Registry: Shoppers can turn their collections into shareable gift registries. Perfect for weddings, baby showers, or group gifting.
Recipes by Food Social: Recipe discovery and ingredient shopping, all in one. Takes shoppers from "I want to make that" to checking out with everything they need.

What's next

As more developers build on the Minis platform, the number of ways for your products to get discovered will continue to grow. And Minis aren't banner ads or promoted listings. They're engaging experiences that shoppers genuinely enjoy interacting with.

It all happens without you having to lift a finger. Just keep managing your products through Shopify and the Shop sales channel, and they'll automatically become available in relevant Minis.

Your catalog, your customers, your growth—now amplified through immersive commerce experiences built by a growing developer ecosystem.

Interested in making the most of the Minis movement? Start building today.

And explore other live Minis including:

Deals & discovery

Games & entertainment

Gifting

Home & space

Lifestyle

Lists & planning

Virtual try-on

Visual search