Retail webinar

3 new best practices for BFCM & beyond

Convert holiday shoppers into year-round customers with Shopify POS. Watch our experts demo practical strategies to capture customer data, speed up checkout, offer flexible pickup options—and turn your BFCM rush into lasting growth.
A retail associate shows a sweater to a customer in a clothing store.

About the event

Turn one-time buyers into loyal fans

Transform walk-ins into regulars by capturing customer data efficiently with email collection, custom fields, and retail segmentation tools that work even during peak traffic.

Sell now, reconnect later

Keep lines moving when it matters most with send cart, draft orders, and strategic gift card options that simplify the sale and create opportunities for post-holiday engagement.

Win the gifting moment

Be the store that makes holiday shopping easy. With local pickup, BOPIS, and direct shipping, you help customers grab perfect gifts without the usual hassle.

SPEAKERS

Your experts

Nichole Dyer Retail Product Marketing at Shopify

Shopify

Nichole Dyer

Retail Product Marketing
Zack Lukosius Solutions Engineer at Shopify

Shopify

Zack Lukosius

Solutions Engineer

Retail webinar

3 new best practices for BFCM & beyond