Retail Webinar
How a heritage brand turned a viral moment into retail growth
Merz b. Schwanen unified their tech stack, streamlined operations, and preserved what makes their brand special as they scaled. Get their playbook.
RETAIL WEBINAR
About the event
Navigate viral moments without losing your soul
Learn how Merz b. Schwanen handled their transformation from heritage brand to cultural phenomenon after being featured on The Bear, while staying true to their craft excellence and core values.
Unify your stack to reduce operational pains
Learn how switching to Shopify's unified platform eliminated operational friction, reduced troubleshooting time, and allowed the team to focus on creating exceptional customer experiences both online and in-store.
Make your success sustainable
See how unified data helped Merz b. Schwanen collect shopper information, understand customer behavior, and build sustainable growth beyond viral moments.
Your experts
Merz b. Schwanen
Nicolas Plotnicki Morales
Marketing & Communications Manager
Merz b. Schwanen
Lennard Plotnicki
Retail & Commercial Manager
Shopify
Sebastien Rankin
Product Marketing Manager
Retail webinar
How a heritage brand turned a viral moment into retail growth