Most Profitable Products To Sell on Facebook Marketplace

Facebook Marketplace has transformed how entrepreneurs sell products and connect with potential buyers in their local communities—and beyond. Originally designed as a digital bulletin board for local listings, the platform has evolved to support nationwide shipping and has become a powerful sales channel for businesses of all sizes. With more than one billion active users, according to CNBC, Facebook Marketplace provides unprecedented access to a broad audience of potential customers seeking everything from used furniture to baby supplies.

Whether you’re looking to start a successful business or expand your existing revenue streams, Facebook Marketplace offers unique opportunities to reach customers where they already spend their time. The key to success lies in understanding which products perform best on the platform and how to position them effectively. Understanding the most profitable products to sell on Facebook can boost your online business strategy and help you achieve consistent sales.

Pros of selling on Facebook Marketplace

• Access to a large audience
• Quick and easy setup
• Free local listings

Facebook Marketplace offers several compelling advantages for sellers looking to reach more customers:

Access to a large audience

Facebook’s integration with the world’s largest social network (over three billion monthly active users, according to Statista) provides instant access to billions of potential buyers, making it easier to sell fast compared to other online marketplaces. Facebook Marketplace’s broad audience reach is unmatched by most selling channels.

Your listings appear in local searches immediately, and Facebook’s algorithm shows your items to people in your area who might be interested. The social aspect means friends might share your listing, creating potential for viral growth.

Quick and easy setup

You can list items on Facebook Marketplace within minutes using just your smartphone, and the platform’s automatic price optimization suggestions help ensure you’re offering competitive prices.

Free local listings

Facebook Marketplace’s free model for local listings means no listing fees or commissions for local sales, allowing sellers to keep more profits while accessing free traffic from Facebook’s massive user base. This option is particularly effective for selling items that benefit from in-person pickup, such as furniture items or large sports equipment.

Note: If you choose to use Facebook Marketplace to sell products nationally, Facebook charges a selling fee of 10% (or 80¢ minimum per order), which is deducted from your payout.

Cons of selling on Facebook Marketplace

• Lack of advanced tools and features
• Safety concerns
• Haggling culture

Selling items on Facebook also comes with limitations to consider:

Lack of advanced tools and features

Unlike dedicated ecommerce platforms, Facebook Marketplace lacks some of the advanced customization options for listings, limiting your ability to create detailed product pages or implement sophisticated pricing strategies. For example, dedicated ecommerce platforms let you:

• Build branded storefronts with custom layouts, colors, and fonts

• Add product variants (different sizes, colors, etc.) with separate pricing

• Include detailed product specifications, sizing charts, and comparison tables

• Set up bundle deals, discount codes, and promotional campaigns

Facebook Marketplace has none of these capabilities. It also offers limited tools for customer communication and sales analytics. All communication happens through Facebook Messenger, which doesn’t allow you to organize inquiries by product, priority, or stage of sale; create automated responses for common questions; track which customers you’ve already responded to; or schedule follow-up messages.

The lack of detailed analytics makes it difficult to understand customer behavior patterns or measure listing effectiveness compared to other online marketplaces.

Safety concerns

Facebook Marketplace is rife with scams and fraudulent transactions. Here are key tips to avoid protect yourself as a seller:

• Verify that real people are behind buyer profiles.

• Use secure payment processors.

• Don’t accept overpayments.

• Keep all communication within the Facebook Marketplace platform.

• Pay for package tracking.

• Always confirm payment has cleared before issuing a refund.

Haggling culture

Because of the informal nature of Facebook Marketplace, price negotiation is common. Sellers used to setting a firm price may find it challenging to deal with shoppers who want to negotiate. Consider including the ability to negotiate as part of your pricing strategy. If you start with slightly higher prices, it will give you some room to come down.

During the negotiation, remain respectful but firm. You don’t need to take any offer that isn’t appropriately valuing your product, time, and effort.

How to do product research for Facebook Marketplace

• Learn what you can’t sell on Facebook
• Explore the Meta Ad Library
• Join Facebook groups in your niche
• Analyze other social media platforms
• Use AI tools
• Validate products with Google Trends

So what products can you sell on Facebook and, more importantly, which ones are profitable? There are a few tools—free and paid—you can use to do research before you start listing:

Learn what you can’t sell on Facebook

Before you dive into your product research, review Meta’s terms and policies related to commerce content across all its platforms. Facebook maintains strict policies regarding prohibited items to ensure user safety and legal compliance. You can’t sell:

• Digital products, including software, ebooks, and online courses

• Tobacco-related products, including cigarettes, cigars, and vaping devices

• Alcohol and alcoholic beverages of any kind

• Health care products, including prescription medications and medical devices, and hazardous materials

• Weapons, ammunition, and explosives

• Adult products and services

• Live animals (though pet supplies are permitted)

• Stolen goods or items of questionable origin

• Services requiring professional licensing without proper credentials

Explore the Meta Ad Library

One of the most valuable resources is the Meta Ad Library, provided by Facebook itself. Use this searchable database to browse and explore all of the ads running on Facebook’s ad platform. Using relevant keywords and the built-in search filters, you can analyze competitor ads to understand:

• What products they’re selling

• How they’re positioning their products

• Which ads and products generate the most engagement

• Which ads have been running the longest

You can also search through the active ads from specific sellers by going directly to their business page, navigating to the About section, and scrolling down to find the Ads from this Page section.

For example, if you have a coffee brand, you may spend some time on the Chamberlain Coffee page and analyze its ad content.

Join Facebook groups in your niche

Understanding the needs and demands of your target demographic is key to being a good seller on any platform. Facebook makes consumer research accessible by giving you direct access to your audience through Facebook groups.

Lucia Cedron, a senior product lead at Shopify who spends a lot of time helping users navigate the challenges of selling online, suggests joining groups in your niche and studying the conversations that happen in those groups. What problems are they identifying? Are there products that solve those problems?

For example, if you join Facebook Groups created for coffee lovers and see that a lot of them complain about bitter coffee, you may then decide to emphasize qualities such as “smooth” or “well-balanced” in your coffee—and your marketing.

Analyze other social media platforms

What’s successful on Facebook Marketplace often mirrors success on other platforms, says Lucia. For example, TikTok and Instagram are highly visual platforms. On all three platforms, the mechanism for exploration and discovery is the same: scrolling.

“I would look at the TikTok Creative Center because a lot of TikTok ads are then being repurposed and shared on Facebook as well. So, a lot of times things that are viral on TikTok will be viral and sell well on Facebook,” says Lucia.

“Buyers are often scrolling passively through their feed,” she adds, “so whatever your product, it has to have this scroll-stopping factor.”

Use AI tools

AI chatbots like Gemini and ChatGPT can help you with preliminary research. Ask them to generate lists of the most profitable products to sell on Facebook Marketplace. To get the most personalized recommendations, include details about:

• Products you already have or sell

• How much storage you have

• Your location

• Whether you want to ship or deliver products

• How much money and time you can commit

• Your ultimate goals

Then cross-check the data with tools like Google Trends.

Validate products with Google Trends

Google Trends can show you the monthly average search volume over time for keywords on the search engine. You can use this data to make more informed decisions about what to sell on Facebook Marketplace. For example, if you want to start selling milk frothers to expand the scope of your coffee business, you can analyze the data on Google Trends to see how often users are searching for “milk frothers” and the history of interest in the product over time. Look for consistent interest, growing interest, or recent spikes in search volume rather than focusing on specific numbers.

8 popular product categories to sell on Facebook Marketplace

1. Furniture and home décor
2. Electronics
3. Clothing and accessories
4. Baby and kids’ items
5. Sports and outdoor equipment
6. Books
7. Collectibles
8. Print-on-demand (POD) products

Facebook Marketplace’s local focus makes it particularly effective for products that benefit from in-person inspection or pickup, while its broad user base creates consistent demand across multiple categories:

1. Furniture and home décor

Furniture and home décor represent some of the most consistently profitable categories on Facebook Marketplace, especially for businesses focused on local markets. The furniture category includes:

• Vintage pieces that can be refurbished for higher profits

• Modern small appliances like air fryers, coffee makers, and blenders

• Used furniture like couches, dining sets, dressers, and coffee tables

• Home décor items such as wall art, decorative mirrors, lamps, and rugs

• Handmade or customized decor pieces

2. Electronics

Electronic products consistently perform well due to constant technology upgrades and replacements. Popular items include:

• Refurbished smartphones, tablets, laptops, and gaming consoles, which attract budget-conscious buyers seeking quality electronics at competitive prices

• Electronic accessories like phone cases, wireless earbuds, and charging cables, which offer high margins and quick turnover since they need regular replacement

Success in electronics depends on ensuring items are in good working condition and priced competitively relative to newer models.

3. Clothing and accessories

Clothing and accessories can be highly profitable on Facebook Marketplace. Popular items in this category include:

• Designer brands, athletic wear, and seasonal items

• Bundles of baby clothes, which appeal to parents looking to save money on rapidly outgrown items

• Shoes, handbags, and jewelry

• Vintage or designer pieces, which can command the highest prices

Success in this category often depends on presenting items with high-quality product images and detailed descriptions. The apparel category is also one of the most popular for dropshipping.

4. Baby and kids’ items

Baby supplies and children’s products represent a consistently high-demand category due to parents’ consistent need to replace outgrown or worn items. Popular items include:

• Strollers, high chairs, activity tables, and play equipment

• Baby toys and children’s toys—especially popular brands or educational items—which sell fast when priced appropriately

Ensure any items you sell are in excellent condition and safe to use. Parents often want to first inspect any products with a safety component before purchasing, and therefore prefer local listings for items like strollers and car seats. Baby products like clothes, white noise machines, and bottles are also a popular dropshipping category.

5. Sports and outdoor equipment

This category benefits from Facebook Marketplace’s local pickup model, as sports and outdoor equipment are often bulky or expensive to ship. Although the popularity of fitness equipment for the home has fallen a bit since the COVID-19 pandemic, the smart home gym equipment market continues to grow. Personalized, connected fitness equipment is gaining in popularity with consumers.

Consider selling:

• Dumbbells, yoga mats, and exercise bikes

• Bicycles of all types

• Camping gear and gardening tools, which maintain steady demand from outdoor enthusiasts

• Seasonal items, such as grills in the spring or snow equipment in the fall, which can command premium prices when timed correctly

6. Books

Books of all types and genres are popular to sell online, though some categories outperform others. BookScouter, which sells used books to more than 30 vendors, mentions textbooks as the best books to resell, followed by self-help books, classics, book sets, and faith-based books. Books are inexpensive to ship, making them excellent for nationwide selling.

7. Collectibles

Selling collectibles requires specialized knowledge but can yield substantial profits for those who understand their markets. Popular collectibles include:

• Vintage items like comics, baseball cards, toys, and bakeware

• Trading cards

• Coins

• Memorabilia

Items in mint condition or pristine packaging can command premium prices from dedicated collectors.

8. Print-on-demand (POD) products

Print-on-demand products offer unique opportunities for creative sellers who want to avoid inventory management. You can design and sell T-shirts, mugs, phone cases, and posters using print-on-demand platforms, allowing sellers to test designs without upfront investment. This category works particularly well when targeting specific local interests or events that resonate with potential customers in your area.

Tips for selling on Facebook Marketplace

Here are proven strategies for maximizing your success on Facebook Marketplace:

• Take high-quality product photos. High-quality product images are essential for attracting potential customers and building trust. Take multiple photos from different angles, ensure good lighting, and include close-ups of any unique features or minor flaws.

• Offer exceptional customer service. Respond quickly to customer inquiries and provide detailed, honest answers about your products. Quick response times and helpful communication can build buyer confidence and lead to positive reviews that attract more customers to your future listings.

• Write detailed, SEO-optimized descriptions. Include relevant keywords that potential buyers might search for, but write naturally for human readers. Mention brand names, model numbers, dimensions, and condition details. Good product descriptions can reduce unnecessary questions and attract serious buyers.

• Research and price competitively. Study what other sellers are charging for similar items, and consider using automatic price optimization tools or regularly adjusting prices based on market response to help ensure competitive prices. Strategic pricing can also help you manage the negotiation process that’s common on Facebook Marketplace.

• Leverage seasonal timing for maximum profits. List seasonal products at optimal times—sell winter coats in the fall and garden furniture in the spring. Understanding seasonal demand patterns can help you achieve fair price premiums and sell fast when demand peaks.

• Pay to boost your listings. You can boost your listing to reach more potential customers. This effectively turns your Facebook Marketplace into an ad that runs on Facebook Feeds, in Facebook search results, and on Marketplace. You choose a budget, set the duration of your ad run, and select audience segments to target. After your ad goes live, you can view analytics for its performance.