Up to one in five business-to-consumer deliveries fail on the first attempt, according to the Production and Operations Management research journal. These failed deliveries frustrate customers and increase costs for businesses. Reducing first-attempt failures and other delivery errors requires multiple strategies, starting with ensuring you have the correct shipping address.
For many orders, billing and shipping addresses are the same, making the process seamless. But things get more complex when customers have multiple residences, offices, or payment methods. Ecommerce businesses should understand the distinct roles of billing and shipping addresses—and ensure both are correct—to prevent payment issues, avoid delivery delays, and maintain customer trust and loyalty.
What is a billing address?
A billing address is the address associated with a customer’s credit or debit card account. When a shopper enters card payment details for an online purchase, the billing address confirms the transaction and helps prevent unauthorized use. The card-issuing bank compares the submitted billing address with its records—if they don’t match exactly, it may decline the payment or flag it for review. Due to this verification process, the correct billing address is a key safeguard against ecommerce fraud.
What is a shipping address?
A shipping address is the delivery location for a package. For many orders, such as items sent to a customer’s home, this address matches the billing address. However, it can also be any other valid delivery location, such as an office, a warehouse, or a friend’s house, in the case of a gift. In these instances, customers enter a separate shipping address when checking out online.
Unlike the billing address, which the bank or payment processor verifies, companies validate the shipping address for delivery purposes. It determines shipping costs, delivery time estimates, shipping routes, and prompt order fulfillment. Operations teams rely on accurate shipping addresses to ensure orders arrive on time and at the correct location, helping to prevent costly delays, misdeliveries, and returns.
Billing address vs. shipping address: What’s the difference?
Although billing and shipping addresses often match, they serve different purposes in the ecommerce checkout process. Understanding these differences will help you avoid costly shipping problems and payment issues. It will also ensure you effectively configure your online store’s checkout process.
| Billing address | Shipping address | |
| Purpose | Confirms payment authorization and cardholder identity | Directs where to deliver the order |
| Verified by | Card issuer or payment processor | Carrier databases or address verification tools |
| Flexibility | Must match bank records exactly | Can be any valid location supported by the business |
| Operational impact | Influences fraud prevention | Determines shipping rates, delivery times, and route planning |
| Risk if incorrect | Payment may fail or be delayed | Order may be delayed or misdelivered |
Types of shipping address errors
Even with verification tools, shipping address mistakes can happen, often due to human error or outdated information. These issues can lead to delivery exceptions or unexpected issues in the delivery process caused by human error or external factors. Common shipping address errors include:
- Minor typos. A small mistake within a shipping address, such as an incorrect spelling of a street name or a transposed apartment number, can cause your company to deliver a package to the wrong address.
- Incomplete addresses. Different address types use various formats, often to add specificity to the final drop-off location. For instance, a sender may need to include a building number, suite number, or post office box number to ensure the package arrives at the exact delivery spot, especially in areas with similar addresses.
- Outdated addresses. Saved information in online shopping profiles can cause serious headaches if customers aren’t paying attention when they check out. Those who have recently moved or are shipping to a different location must verify that the automatically populated address matches their intended delivery location.
- Duplicating the billing address. If a customer misunderstands the difference between shipping and billing addresses, or if the checkout process automatically populates the shipping address to match the billing address, they can unintentionally send an order to the wrong place.
Best practices for avoiding shipping address errors
- Send confirmation emails post-purchase
- Optimize the checkout process
- Double-check shipping labels
- Use address verification tools
Accurate shipping addresses are essential for timely and successful deliveries. Even a small mistake can cause delays, returns, and lost packages. To avoid shipping errors before they happen, follow these best practices to provide the best customer service possible—before, during, and after a purchase:
Send confirmation emails post-purchase
Clear, prompt order confirmation emails support customer satisfaction efforts by reassuring customers that you’ve received their order and allowing them to double-check important information.
Set up automated order confirmation emails to send immediately after a customer completes a purchase. In the confirmation email, include the confirmed shipping address, along with clear contact information so customers can reach out to your business to report and correct mistakes.
Optimize the checkout process
A smooth checkout flow reduces the chances of shipping address errors and helps keep customers from abandoning their carts. One of the easiest ways to streamline the process is to allow customers to autofill their information.
Shopify Checkout supports one-click checkout with Shop Pay and offers customizable options, such as adding in-store pickup or tipping features. All businesses using Shopify have a feature for autocompletion in address fields, active by default, that lets your customers enter their address information faster and more accurately. The address suggestions come from services such as Google Autocomplete, if the customer is in a country where this feature is supported.
By default, Shopify copies the customer’s shipping address into the billing address field, although the customer can enter a different billing address. You can change whether the billing address is filled automatically or left empty.
1. From your Shopify admin, go to Settings > Checkout.
2. In the Advanced preferences section, click Address collection.
3. Select “Allow shipping and billing addresses to be different.”
4. Optional: Activate “Don’t use shipping address as billing address by default” if you prefer the fields to start empty.
5. Click Save.
Double-check shipping labels
Depending on the size of your ecommerce business, you or your team might be manually creating shipping labels to fulfill orders.
Even a small typo or misplaced number can cause a delivery delay or misroute the package. Double-check that the recipient’s name, street address, city, state, and ZIP code are all correct and formatted properly. Also confirm if the address includes any apartment or suite numbers. Learn how to write a shipping label correctly for faster fulfillment.
Taking a few extra seconds to verify this information will save you time, money, and possible frustration down the road.
Use address verification tools
An address verification service (AVS) is a tool in preventing fraudulent transactions that can also prevent delivery problems. By comparing the billing and shipping addresses entered by customers with official address databases, AVS can catch typos, missing details, or invalid locations before the order is processed.
Most AVS tools work in the US, Canada, and the UK. For businesses shipping outside those areas, specialized verification services can be useful because address formats and requirements vary widely. Japanese shipping addresses, for example, begin with the postal code, while French shipping addresses list the building number before the street name.
Billing address vs. shipping address FAQ
What if a billing address is different from the shipping address?
A billing address can be different from the shipping address for an online order. A billing address validates the payment, while the shipping address is the intended delivery location.
What is the purpose of the billing address?
The purpose of the billing address is to prevent fraud. When using a credit card or debit card for online shopping, entering the wrong billing address will prevent the order from going through. If you have moved recently and are unsure of the correct billing address associated with your card, check your credit card statements to verify it.
Will my package be shipped to my billing address?
When making a purchase online, the site will prompt you to enter both your billing address and the shipping address for the order. If you are shipping the package to a different address, such as to an office or another address as a gift, enter your desired delivery location as the shipping address. As long as you enter the correct shipping address, the business will send your package to the physical location that you specified, regardless of having a different billing address.
What’s the difference between a billing address and a shipping address?
The difference between billing and shipping addresses is that the billing address is associated with your credit card (and is used to prevent fraudulent purchases), while a shipping address is where you’d like to receive packages.





