Learn how to build a high-converting industrial website. This guide covers B2B features, design for technical buyers, and ERP integration to drive sales.\n

","seo",{"_1708":1736,"_1714":-5,"_1486":1731},"SEO","authorV2",{"_1708":1739,"_1740":1741,"_1742":1743,"_1744":1701},"ArticleAuthor","name","Mina Son","avatarUrl","https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200&d=404","isDisabledAuthor","metafields",[-5,1747],{"_1708":1748,"_1749":1750,"_1764":1766,"_1769":1770},"Metafield","references",{"_1708":1751,"_1752":1753},"MetafieldReferenceConnection","edges",[1754],{"_1708":1755,"_1756":1757},"MetafieldReferenceEdge","node",{"_1708":1758,"_1710":1759,"_1712":1760,"_1761":1762},"Metaobject","gid://shopify/Metaobject/44193906744","chris-pitocco","field",{"_1708":1763,"_1764":1765},"MetaobjectField","value","Chris Pitocco",[1767],{"_1740":1765,"_1768":1760},"slug","key","authors","imageUrl","imageAltText","modifiedAt","modifiedAtRaw","2025-10-24T20:24:03Z","topicHandle","industry-insights-and-trends","heroArticles",[1780,1806],{"_1708":1709,"_1710":1781,"_1712":1782,"_1714":1783,"_1716":1717,"_1718":1784,"_1727":1787,"_1730":1788,"_1732":1789,"_1734":1790,"_1737":1791,"_1745":1793,"_1771":1785,"_1772":1786,"_1773":1717,"_1774":1805,"_1776":1777},"gid://shopify/Article/558648459320","luxury-fashion-ecommerce","Luxury Ecommerce in 2025: The Definitive Guide to Strategy & Growth",{"_1708":1720,"_1481":1785,"_1722":1786,"_1723":1724,"_1725":1726},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/luxury_ecommerce_fe0d84a9-f1e1-48af-b91c-5569e98c0697.png?v=1761364936","Four translucent holographic handbags with iridescent green-yellow gradient finish displayed against black background",[1729],"Explore the top luxury ecommerce strategies for 2025. This guide covers key trends, platform must-haves, and tips for driving growth in a changing market.","

Explore the top luxury ecommerce strategies for 2025. This guide covers key trends, platform must-haves, and tips for driving growth in a changing market.

",{"_1708":1736,"_1714":-5,"_1486":1788},{"_1708":1739,"_1740":1792,"_1742":1743,"_1744":1701},"Volodymyr Pavlivskyi",[-5,1794],{"_1708":1748,"_1749":1795,"_1764":1803,"_1769":1770},{"_1708":1751,"_1752":1796},[1797],{"_1708":1755,"_1756":1798},{"_1708":1758,"_1710":1799,"_1712":1800,"_1761":1801},"gid://shopify/Metaobject/7756349496","michael-keenan",{"_1708":1763,"_1764":1802},"Michael Keenan",[1804],{"_1740":1802,"_1768":1800},"2025-10-24T18:18:00Z",{"_1708":1709,"_1710":1807,"_1712":1808,"_1714":1809,"_1716":1717,"_1718":1810,"_1727":1812,"_1730":1814,"_1732":1815,"_1734":1816,"_1737":1817,"_1745":1819,"_1771":1811,"_1772":-5,"_1773":1717,"_1774":1831,"_1776":1832},"gid://shopify/Article/558775828536","saas-b2b-ecommerce","Top SaaS B2B Ecommerce Platforms for 2025: A Buyer's Guide",{"_1708":1720,"_1481":1811,"_1722":-5,"_1723":1724,"_1725":1726},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/saas_20b2b_20ecommerce.png?v=1761357385",[1813],"B2B Ecommerce","Explore the best SaaS B2B ecommerce platforms for 2025. This guide compares top solutions and covers the features to lower costs and modernize your buying experience.","

Explore the best SaaS B2B ecommerce platforms for 2025. This guide compares top solutions and covers the features to lower costs and modernize your buying experience.

",{"_1708":1736,"_1714":-5,"_1486":1814},{"_1708":1739,"_1740":1818,"_1742":1743,"_1744":1701},"Adam Rogers",[-5,1820],{"_1708":1748,"_1749":1821,"_1764":1829,"_1769":1770},{"_1708":1751,"_1752":1822},[1823],{"_1708":1755,"_1756":1824},{"_1708":1758,"_1710":1825,"_1712":1826,"_1761":1827},"gid://shopify/Metaobject/7757955128","mandie-sellars",{"_1708":1763,"_1764":1828},"Mandie Sellars",[1830],{"_1740":1828,"_1768":1826},"2025-10-24T17:00:00Z","b2b-ecommerce","latestArticles",[1835,1866,1890,1916],{"_1708":1709,"_1710":1836,"_1712":1837,"_1714":1838,"_1716":1839,"_1718":1840,"_1727":1845,"_1730":1847,"_1732":1848,"_1734":1849,"_1737":1851,"_1745":1853,"_1771":1841,"_1772":1842,"_1773":1839,"_1774":1864,"_1776":1865},"gid://shopify/Article/568871256120","time-to-value","Shopify offers the best time to value in commerce. Here’s how we know.","Oct 23, 2025",{"_1708":1720,"_1481":1841,"_1722":1842,"_1723":1843,"_1725":1844},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/TTV_all_stats_a75c7a9e-662a-4f76-a291-ffad714b44a6.png?v=1761237525","Stats showing that Shopify implementations are 20% faster, 3x more predictable on budget, 23% less expensive, and 66% more likely to launch on time.",1473,735,[1846],"Enterprise ecommerce","Independent research proves Shopify implementations are 20% faster, 3x more predictable on budget, and 66% more likely to launch on time than competing platforms.","

Independent research proves Shopify implementations are 20% faster, 3x more predictable on budget, and 66% more likely to launch on time than competing platforms.

",{"_1708":1736,"_1714":-5,"_1486":1850},"Independent research proves Shopify implementations are 20% faster, 3x more predictable on budget, and 66% more likely to launch on time than competing platforms.",{"_1708":1739,"_1740":1852,"_1742":1743,"_1744":1701},"Kimball Gardner",[-5,1854],{"_1708":1748,"_1749":1855,"_1764":1862,"_1769":1770},{"_1708":1751,"_1752":1856},[1857],{"_1708":1755,"_1756":1858},{"_1708":1758,"_1710":1859,"_1712":1860,"_1761":1861},"gid://shopify/Metaobject/7755399224","shopify-plus",{"_1708":1763,"_1764":334},[1863],{"_1740":334,"_1768":1860},"2025-10-23T16:00:00Z","enterprise-ecommerce",{"_1708":1709,"_1710":1867,"_1712":1868,"_1714":1869,"_1716":1839,"_1718":1870,"_1727":1872,"_1730":1873,"_1732":1874,"_1734":1875,"_1737":1876,"_1745":1877,"_1771":1871,"_1772":-5,"_1773":1839,"_1774":1889,"_1776":1832},"gid://shopify/Article/568874565688","b2b-ecommerce-software-architecture","How B2B Ecommerce Software Architecture Supports Enterprise Growth",{"_1708":1720,"_1481":1871,"_1722":-5,"_1723":1724,"_1725":1726},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/b2b-ecommerce-architecture_eff02923-8741-4ebe-9a51-d6985c3ab248.jpg?v=1761231383",[1813],"B2B ecommerce growth hinges on architecture: a unified core with modular, API-first components that integrate ERP/CRM, support contract pricing and approvals, and scale globally. Composable platforms like Shopify unify B2B and DTC, accelerate launches, and reduce TCO.","

B2B ecommerce growth hinges on architecture: a unified core with modular, API-first components that integrate ERP/CRM, support contract pricing and approvals, and scale globally. Composable platforms like Shopify unify B2B and DTC, accelerate launches, and reduce TCO.

",{"_1708":1736,"_1714":-5,"_1486":-5},{"_1708":1739,"_1740":1741,"_1742":1743,"_1744":1701},[-5,1878],{"_1708":1748,"_1749":1879,"_1764":1887,"_1769":1770},{"_1708":1751,"_1752":1880},[1881],{"_1708":1755,"_1756":1882},{"_1708":1758,"_1710":1883,"_1712":1884,"_1761":1885},"gid://shopify/Metaobject/30284415032","nick-moore",{"_1708":1763,"_1764":1886},"Nick Moore",[1888],{"_1740":1886,"_1768":1884},"2025-10-23T14:53:28Z",{"_1708":1709,"_1710":1891,"_1712":1892,"_1714":1893,"_1716":1894,"_1718":1895,"_1727":1897,"_1730":1898,"_1732":1899,"_1734":1900,"_1737":1901,"_1745":1903,"_1771":1896,"_1772":-5,"_1773":1894,"_1774":1915},"gid://shopify/Article/568868896824","composable-subscriptions-shopify","How Composable Architecture Enhances Shopify’s Subscription Capabilities","Oct 21, 2025",{"_1708":1720,"_1481":1896,"_1722":-5,"_1723":1724,"_1725":1726},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/How_Composable_Architecture_Enhances_Shopify_s_Subscription_Capabilities_84195426-d3ea-412b-9819-ff3802c5d345.jpg?v=1761056860",[],"Learn how enterprises use Shopify's subscription APIs and partner integrations to build systems that actually scale and evolve with your business.","

Learn how enterprises use Shopify's subscription APIs and partner integrations to build systems that actually scale and evolve with your business.

",{"_1708":1736,"_1714":-5,"_1486":1898},{"_1708":1739,"_1740":1902,"_1742":1743,"_1744":1701},"Richard Moy",[-5,1904],{"_1708":1748,"_1749":1905,"_1764":1913,"_1769":1770},{"_1708":1751,"_1752":1906},[1907],{"_1708":1755,"_1756":1908},{"_1708":1758,"_1710":1909,"_1712":1910,"_1761":1911},"gid://shopify/Metaobject/31026085944","clement-daigremont",{"_1708":1763,"_1764":1912},"Clément Daigremont",[1914],{"_1740":1912,"_1768":1910},"2025-10-21T14:19:20Z",{"_1708":1709,"_1710":1917,"_1712":1918,"_1714":1919,"_1716":1920,"_1718":1921,"_1727":1926,"_1730":1927,"_1732":1928,"_1734":1929,"_1737":1930,"_1745":1931,"_1771":1922,"_1772":1923,"_1773":1920,"_1774":1947,"_1776":1832},"gid://shopify/Article/558648393784","b2b-vs-b2c-ecommerce","B2B vs. B2C Ecommerce: 14 Differences to Consider (2025)","Oct 20, 2025",{"_1708":1720,"_1481":1922,"_1722":1923,"_1723":1924,"_1725":1925},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/3YusckH18SC5NRSOPOwHLj_a131eb7d-0e67-4c41-b1e7-f020b44c8e33.png?v=1761064570","b2bvsb2c",3840,2160,[1813],"B2C and B2B businesses both sell products online, but both are inherently different. This guide shares the main similarities and differences between both business models.","

B2C and B2B businesses both sell products online, but both are inherently different. This guide shares the main similarities and differences between both business models.

",{"_1708":1736,"_1714":-5,"_1486":1927},{"_1708":1739,"_1740":1818,"_1742":1743,"_1744":1701},[-5,1932],{"_1708":1748,"_1749":1933,"_1764":1944,"_1769":1770},{"_1708":1751,"_1752":1934},[1935,1941],{"_1708":1755,"_1756":1936},{"_1708":1758,"_1710":1937,"_1712":1938,"_1761":1939},"gid://shopify/Metaobject/7756283960","elise-dopson",{"_1708":1763,"_1764":1940},"Elise Dopson",{"_1708":1755,"_1756":1942},{"_1708":1758,"_1710":1799,"_1712":1800,"_1761":1943},{"_1708":1763,"_1764":1802},[1945,1946],{"_1740":1940,"_1768":1938},{"_1740":1802,"_1768":1800},"2025-10-20T11:00:00Z","category1Articles",[1950,1964,1991],{"_1708":1709,"_1710":1836,"_1712":1837,"_1714":1838,"_1716":1839,"_1718":1951,"_1727":1952,"_1730":1847,"_1732":1848,"_1734":1953,"_1737":1954,"_1745":1955,"_1771":1841,"_1772":1842,"_1773":1839,"_1774":1864,"_1776":1865},{"_1708":1720,"_1481":1841,"_1722":1842,"_1723":1843,"_1725":1844},[1846],{"_1708":1736,"_1714":-5,"_1486":1850},{"_1708":1739,"_1740":1852,"_1742":1743,"_1744":1701},[-5,1956],{"_1708":1748,"_1749":1957,"_1764":1962,"_1769":1770},{"_1708":1751,"_1752":1958},[1959],{"_1708":1755,"_1756":1960},{"_1708":1758,"_1710":1859,"_1712":1860,"_1761":1961},{"_1708":1763,"_1764":334},[1963],{"_1740":334,"_1768":1860},{"_1708":1709,"_1710":1965,"_1712":1966,"_1714":1967,"_1716":1968,"_1718":1969,"_1727":1973,"_1730":1974,"_1732":1975,"_1734":1976,"_1737":1979,"_1745":1981,"_1771":1970,"_1772":1971,"_1773":1968,"_1774":1990,"_1776":1865},"gid://shopify/Article/568859066424","kendo","How Kendo Brands Leads the Beauty Industry by Taking Bold Risks with Shopify","Sep 18, 2025",{"_1708":1720,"_1481":1970,"_1722":1971,"_1723":1724,"_1725":1972},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Blog_Image_2_6c93b1ea-71a7-4161-9d65-2bb00fc15557.png?v=1758906448","Risk Takers: Shopify x Kendo Brands",970,[1846,1729],"By handling the heavy lifting behind the scenes, Shopify lets Kendo focus on what matters: building standout products and experiences for their global community—wherever they shop.","

By handling the heavy lifting behind the scenes, Shopify lets Kendo focus on what matters: building standout products and experiences for their global community—wherever they shop.

",{"_1708":1736,"_1714":1977,"_1486":1978},"How Kendo Brands Leads the Beauty Industry with Shopify","By handling the heavy lifting, Shopify lets Kendo focus on what matters: building standout products for their global community, wherever they shop.",{"_1708":1739,"_1740":1980,"_1742":1743,"_1744":1701},"Kameron Jenkins",[-5,1982],{"_1708":1748,"_1749":1983,"_1764":1988,"_1769":1770},{"_1708":1751,"_1752":1984},[1985],{"_1708":1755,"_1756":1986},{"_1708":1758,"_1710":1859,"_1712":1860,"_1761":1987},{"_1708":1763,"_1764":334},[1989],{"_1740":334,"_1768":1860},"2025-09-18T17:58:42Z",{"_1708":1709,"_1710":1992,"_1712":1993,"_1714":1994,"_1716":1995,"_1718":1996,"_1727":1998,"_1730":1999,"_1732":2000,"_1734":2001,"_1737":2002,"_1745":2003,"_1771":1997,"_1772":-5,"_1773":1995,"_1774":2015,"_1776":1865},"gid://shopify/Article/568803688504","enterprise-exodus","The Enterprise Exodus: 4 Key Reasons Why Brands Are Moving to Shopify","Jun 20, 2025",{"_1708":1720,"_1481":1997,"_1722":-5,"_1723":1724,"_1725":1726},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/The_Enterprise_Exodus__4_Key_Reasons_Why_Brands_Are_Moving_to_Shopify_eb02b646-feb4-4a25-ac5d-95547f32b94a.jpg?v=1750693186",[1846],"Discover why enterprise brands like Staples and Skullcandy migrate to Shopify for unified commerce, reduced complexity, rapid innovation, and a higher ROI.","

Discover why enterprise brands like Staples and Skullcandy migrate to Shopify for unified commerce, reduced complexity, rapid innovation, and a higher ROI.

",{"_1708":1736,"_1714":1994,"_1486":1999},{"_1708":1739,"_1740":1818,"_1742":1743,"_1744":1701},[-5,2004],{"_1708":1748,"_1749":2005,"_1764":2013,"_1769":1770},{"_1708":1751,"_1752":2006},[2007],{"_1708":1755,"_1756":2008},{"_1708":1758,"_1710":2009,"_1712":2010,"_1761":2011},"gid://shopify/Metaobject/31082971192","brock-everett",{"_1708":1763,"_1764":2012},"Brock Everett",[2014],{"_1740":2012,"_1768":2010},"2025-06-20T17:32:52Z","category2Articles",[2018,2044,2071,2093],{"_1708":1709,"_1710":2019,"_1712":2020,"_1714":2021,"_1716":2022,"_1718":2023,"_1727":2025,"_1730":995,"_1732":995,"_1734":2027,"_1737":2029,"_1745":2030,"_1771":2024,"_1772":-5,"_1773":2022,"_1774":2042,"_1776":2043},"gid://shopify/Article/558821605432","order-management-manhattan-shopify","Optimizing Order Management for Enterprise Commerce with Manhattan Active Omni and Shopify","Apr 21, 2025",{"_1708":1720,"_1481":2024,"_1722":-5,"_1723":1724,"_1725":1726},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Manhattan_20Field_20CTO_20Reference_20Architecture_6a32c8d7-4344-4b18-83cf-b7e787c37821.png?v=1745509615",[2026,1846],"Ecommerce Operations Logistics",{"_1708":1736,"_1714":-5,"_1486":2028},"Learn how our Manhattan integration combines the commerce capabilities of Shopify with the order management capabilities provided by Manhattan Active Omni.",{"_1708":1739,"_1740":1902,"_1742":1743,"_1744":1701},[-5,2031],{"_1708":1748,"_1749":2032,"_1764":2040,"_1769":1770},{"_1708":1751,"_1752":2033},[2034],{"_1708":1755,"_1756":2035},{"_1708":1758,"_1710":2036,"_1712":2037,"_1761":2038},"gid://shopify/Metaobject/31388696632","nick-horton",{"_1708":1763,"_1764":2039},"Nick Horton",[2041],{"_1740":2039,"_1768":2037},"2025-04-21T14:57:59Z","ecommerce-operations-logistics",{"_1708":1709,"_1710":2045,"_1712":2046,"_1714":2047,"_1716":2048,"_1718":2049,"_1727":2052,"_1730":2053,"_1732":2054,"_1734":2055,"_1737":2056,"_1745":2058,"_1771":2050,"_1772":2051,"_1773":2048,"_1774":2070,"_1776":1865},"gid://shopify/Article/558812332088","the-innovation-mindset-exploring-the-new-role-of-retail-ctos-in-digital-transformation","The Innovation Mindset: Exploring the New Role of Retail CTOs in Digital Transformation","Mar 13, 2025",{"_1708":1720,"_1481":2050,"_1722":2051,"_1723":1724,"_1725":1726},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Innovation_mindset_D_ad0110c2-b7d8-4c5b-a7f3-9bb967fd4055.jpg?v=1743099274","A digital cover of Shopify’s report, The Innovation Mindset: Five Shifts for Modern CTOs, set against a green gradient background.",[1846],"Today’s top retail CTOs aren’t just managing IT—they’re driving innovation. The Innovation Mindset report explores how leaders are embracing agility and reshaping the future. Ready to stay ahead? Download the report now.","

Today’s top retail CTOs aren’t just managing IT—they’re driving innovation. The Innovation Mindset report explores how leaders are embracing agility and reshaping the future.

Ready to stay ahead? Download the report now.

",{"_1708":1736,"_1714":-5,"_1486":-5},{"_1708":1739,"_1740":2057,"_1742":1743,"_1744":1701},"Ross Pounds",[-5,2059],{"_1708":1748,"_1749":2060,"_1764":2068,"_1769":1770},{"_1708":1751,"_1752":2061},[2062],{"_1708":1755,"_1756":2063},{"_1708":1758,"_1710":2064,"_1712":2065,"_1761":2066},"gid://shopify/Metaobject/30676844600","peyman-naeini",{"_1708":1763,"_1764":2067},"Peyman Naeini",[2069],{"_1740":2067,"_1768":2065},"2025-03-13T18:14:00Z",{"_1708":1709,"_1710":2072,"_1712":2073,"_1714":2074,"_1716":2075,"_1718":2076,"_1727":2078,"_1730":2079,"_1732":2080,"_1734":2081,"_1737":2082,"_1745":2083,"_1771":2077,"_1772":-5,"_1773":2075,"_1774":2092,"_1776":1865},"gid://shopify/Article/558805745720","graphql-vs-rest","GraphQL vs. REST: Why GraphQL Wins for Enterprise Commerce","Mar 16, 2025",{"_1708":1720,"_1481":2077,"_1722":-5,"_1723":1724,"_1725":1726},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/graphql_20vs_20rest_e3b2568d-6196-47a0-9c4f-468ca6add79d.png?v=1742220712",[1846],"Discover why GraphQL APIs outperform REST for enterprise commerce with faster load times, reduced data transfer, and better developer experience.","

Discover why GraphQL APIs outperform REST for enterprise commerce with faster load times, reduced data transfer, and better developer experience.

",{"_1708":1736,"_1714":2074,"_1486":2079},{"_1708":1739,"_1740":1818,"_1742":1743,"_1744":1701},[-5,2084],{"_1708":1748,"_1749":2085,"_1764":2090,"_1769":1770},{"_1708":1751,"_1752":2086},[2087],{"_1708":1755,"_1756":2088},{"_1708":1758,"_1710":1883,"_1712":1884,"_1761":2089},{"_1708":1763,"_1764":1886},[2091],{"_1740":1886,"_1768":1884},"2025-03-16T15:18:58Z",{"_1708":1709,"_1710":2094,"_1712":2095,"_1714":2096,"_1716":2097,"_1718":2098,"_1727":2101,"_1730":2105,"_1732":2106,"_1734":2107,"_1737":2108,"_1745":2110,"_1771":2099,"_1772":2100,"_1773":2097,"_1774":2112,"_1776":2113},"gid://shopify/Article/558804336696","unified-commerce-represent-waterdrop","3 Ways Represent and waterdrop® Drive Unified Commerce with Shopify","Mar 12, 2025",{"_1708":1720,"_1481":2099,"_1722":2100,"_1723":1724,"_1725":1726},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Unified_Commerce_EMEA_Represent_Waterdrop_d5ea66c9-3704-4a80-a6ff-25d5a2194d1f.jpg?v=1741772384","A customer taps a Visa card on a Shopify POS payment terminal at a retail counter, with a tablet screen and product boxes in the background.",[2102,2103,1846,2104],"Case studies","Customer Experience","Unified Commerce","Discover how two rapidly growing brands from the UK and Austria, Represent and Waterdrop, are using Shopify to connect channels and deliver incredible customer experiences.","

Discover how two rapidly growing brands from the UK and Austria, Represent and Waterdrop, are using Shopify to connect channels and deliver incredible customer experiences.

",{"_1708":1736,"_1714":-5,"_1486":2105},{"_1708":1739,"_1740":2109,"_1742":1743,"_1744":1701},"Esther Vogelfänger",[-5,2111],{},"2025-03-12T09:39:02Z","case-study","b2bSection",[2116,2130,2152,2178],{"_1708":1709,"_1710":1867,"_1712":1868,"_1714":1869,"_1716":1839,"_1718":2117,"_1727":2118,"_1730":1873,"_1732":1874,"_1734":2119,"_1737":2120,"_1745":2121,"_1771":1871,"_1772":-5,"_1773":1839,"_1774":1889,"_1776":1832},{"_1708":1720,"_1481":1871,"_1722":-5,"_1723":1724,"_1725":1726},[1813],{"_1708":1736,"_1714":-5,"_1486":-5},{"_1708":1739,"_1740":1741,"_1742":1743,"_1744":1701},[-5,2122],{"_1708":1748,"_1749":2123,"_1764":2128,"_1769":1770},{"_1708":1751,"_1752":2124},[2125],{"_1708":1755,"_1756":2126},{"_1708":1758,"_1710":1883,"_1712":1884,"_1761":2127},{"_1708":1763,"_1764":1886},[2129],{"_1740":1886,"_1768":1884},{"_1708":1709,"_1710":2131,"_1712":2132,"_1714":2133,"_1716":2134,"_1718":2135,"_1727":2137,"_1730":2138,"_1732":2139,"_1734":2140,"_1737":2141,"_1745":2142,"_1771":2136,"_1772":-5,"_1773":2134,"_1774":2151,"_1776":1832},"gid://shopify/Article/568873910328","cpq-for-b2b-ecommerce","Future-Proof B2B Ecommerce with Integrated, Self-Service CPQ","Oct 16, 2025",{"_1708":1720,"_1481":2136,"_1722":-5,"_1723":1724,"_1725":1726},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/cpq-b2b-ecomm.jpg?v=1760626373",[1813],"Learn how CPQ for B2B ecommerce streamlines complex sales with self-service tools that boost speed, accuracy, and buyer satisfaction.","

Learn how CPQ for B2B ecommerce streamlines complex sales with self-service tools that boost speed, accuracy, and buyer satisfaction.\n

",{"_1708":1736,"_1714":-5,"_1486":2138},{"_1708":1739,"_1740":1741,"_1742":1743,"_1744":1701},[-5,2143],{"_1708":1748,"_1749":2144,"_1764":2149,"_1769":1770},{"_1708":1751,"_1752":2145},[2146],{"_1708":1755,"_1756":2147},{"_1708":1758,"_1710":1825,"_1712":1826,"_1761":2148},{"_1708":1763,"_1764":1828},[2150],{"_1740":1828,"_1768":1826},"2025-10-16T14:52:46Z",{"_1708":1709,"_1710":2153,"_1712":2154,"_1714":2155,"_1716":2156,"_1718":2157,"_1727":2160,"_1730":2161,"_1732":2162,"_1734":2163,"_1737":2164,"_1745":2165,"_1771":2158,"_1772":2159,"_1773":2156,"_1774":2177,"_1776":1832},"gid://shopify/Article/568873484344","b2b-onboarding","Your Practical Guide to B2B Onboarding","Oct 15, 2025",{"_1708":1720,"_1481":2158,"_1722":2159,"_1723":1724,"_1725":1726},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/b2bonboarding_055886bc-5a7b-4011-ac2c-17f761f9905a.jpg?v=1760568968","steps leading to nowhere representing b2b onboarding",[1813],"A guide to B2B onboarding that helps you set up new buyers with ease, speed up first orders, and build lasting loyalty.","

A guide to B2B onboarding that helps you set up new buyers with ease, speed up first orders, and build lasting loyalty.

",{"_1708":1736,"_1714":-5,"_1486":2161},{"_1708":1739,"_1740":1741,"_1742":1743,"_1744":1701},[-5,2166],{"_1708":1748,"_1749":2167,"_1764":2175,"_1769":1770},{"_1708":1751,"_1752":2168},[2169],{"_1708":1755,"_1756":2170},{"_1708":1758,"_1710":2171,"_1712":2172,"_1761":2173},"gid://shopify/Metaobject/32025149496","brinda-gulati",{"_1708":1763,"_1764":2174},"Brinda Gulati",[2176],{"_1740":2174,"_1768":2172},"2025-10-15T22:55:02Z",{"_1708":1709,"_1710":2179,"_1712":2180,"_1714":2181,"_1716":2182,"_1718":2183,"_1727":2185,"_1730":2186,"_1732":2187,"_1734":2188,"_1737":2190,"_1745":2191,"_1771":2184,"_1772":-5,"_1773":2182,"_1774":2200,"_1776":1832},"gid://shopify/Article/568868208696","b2b-ecommerce-integration","B2B Ecommerce Integration: Build Real-Time Connected Commerce in 2025","Oct 5, 2025",{"_1708":1720,"_1481":2184,"_1722":-5,"_1723":1724,"_1725":1726},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/b2b-ecommerce-integration_4c2378b9-394d-4d59-b44c-e610028c8fa8.jpg?v=1759946309",[1813],"Discover how B2B ecommerce integration enables real-time inventory, pricing, and automation—helping brands scale efficiently and improve margins.","

Discover how B2B ecommerce integration enables real-time inventory, pricing, and automation—helping brands scale efficiently and improve margins.

",{"_1708":1736,"_1714":-5,"_1486":2189},"Discover how B2B ecommerce integration enables real-time inventory, pricing, and automation—helping brands scale efficiently and improve margins.\n\n",{"_1708":1739,"_1740":1741,"_1742":1743,"_1744":1701},[-5,2192],{"_1708":1748,"_1749":2193,"_1764":2198,"_1769":1770},{"_1708":1751,"_1752":2194},[2195],{"_1708":1755,"_1756":2196},{"_1708":1758,"_1710":1825,"_1712":1826,"_1761":2197},{"_1708":1763,"_1764":1828},[2199],{"_1740":1828,"_1768":1826},"2025-10-05T17:30:01Z","miniCategory2Articles",[2203,2210,2217],{"_1710":1474,"_1714":2204,"_2205":2206,"_1727":2207,"_1776":2209},"Total Cost of Ownership Calculator + Report","path","https://hk81.mmros.shop/compare/tco?itcat=enterprise&itterm=blog-home-banner-24q3_baubacbcaam",[2208],"TCO","tco",{"_1710":2211,"_1714":2212,"_2205":2213,"_1727":2214,"_1776":2216},2,"The Guide to Headless Commerce","https://hk81.mmros.shop/plus/guides/headless-commerce-guide?itcat=enterprise&itterm=blog-home-banner-24q3_baubacbcaam",[2215],"Resources Center","/enterprise/resources-center",{"_1710":1476,"_1714":2218,"_2205":2219,"_1727":2220,"_1776":2216},"The Guide to Optimizing Site Performance","https://hk81.mmros.shop/plus/guides/ultimate-guide-to-site-speed?itcat=enterprise&itterm=blog-home-banner-24q3_baubacbcaam",[2215],"featuredCategory3Articles",[2223,2230,2235,2240],{"_1710":2224,"_1714":2225,"_2205":2226,"_1727":2227,"_1776":2228,"_1771":2229},5,"Shop Pay Speeds Up Everlane's Checkout and Boosts Conversions","https://hk81.mmros.shop/case-studies/everlane",[2102],"/case-studies","https://cdn.shopify.com/b/shopify-brochure2-assets/935476b9e0b07eda79010e4a1f58db1a.jpg",{"_1710":1629,"_1714":2231,"_2205":2232,"_1727":2233,"_1776":2228,"_1771":2234},"Dollar Shave Club Migrates from a Homegrown Platform and Cuts Tech Spend by 40%","https://hk81.mmros.shop/case-studies/dollar-shave-club",[2102],"https://cdn.shopify.com/b/shopify-brochure2-assets/0f9c7889a3159f57f89a6653801f3c2e.png?originalWidth=2056&originalHeight=1157",{"_1710":1538,"_1714":2236,"_2205":2237,"_1727":2238,"_1776":2228,"_1771":2239},"How 4ocean switched back to Shopify from BigCommerce to focus on their core business","https://hk81.mmros.shop/case-studies/4ocean",[2102],"https://cdn.shopify.com/b/shopify-brochure2-assets/ef980c51e2c9ba4d3e867c018bb1f14a.webp",{"_1710":2241,"_1714":2242,"_2205":2243,"_1727":2244,"_1776":2228,"_1771":2245},8,"How Decor Steals replatformed from Salesforce Commerce Cloud to innovate faster and reduce development costs","https://hk81.mmros.shop/case-studies/decor-steals",[2102],"https://cdn.shopify.com/b/shopify-brochure2-assets/3c02fc0e7eca2e9ea9f3bbe0d98973f4.png","category3Articles",[2248,2253,2257,2262,2266,2271],{"_1710":2249,"_1714":2250,"_2205":2251,"_1727":2252,"_1776":2228},9,"Lulu and Georgia Scales Exponentially After Migrating from Adobe Commerce to Shopify","https://hk81.mmros.shop/case-studies/lulu-and-georgia",[2102],{"_1710":1561,"_1714":2254,"_2205":2255,"_1727":2256,"_1776":2228},"Ditching BigCommerce, Embracing 25% Savings: Lull's Shopify Growth Story","https://hk81.mmros.shop/case-studies/lull",[2102],{"_1710":2258,"_1714":2259,"_2205":2260,"_1727":2261,"_1776":2228},11,"Ruggable goes headless and scales to 8 markets with Shopify","https://hk81.mmros.shop/case-studies/ruggable",[2102],{"_1710":1589,"_1714":2263,"_2205":2264,"_1727":2265,"_1776":2228},"From launch to viral success: Our Place’s Shopify growth story","https://hk81.mmros.shop/case-studies/our-place",[2102],{"_1710":2267,"_1714":2268,"_2205":2269,"_1727":2270,"_1776":2228},13,"Scaling Success: Arhaus's Journey from a Complex Custom Build to Shopify","https://hk81.mmros.shop/case-studies/arhaus",[2102],{"_1710":2272,"_1714":2273,"_2205":2274,"_1727":2275,"_1776":2228},14,"Bombas migrated for site stability, and is also saving $108,000 a year in platform costs","https://hk81.mmros.shop/case-studies/bombas",[2102],"mostReadArticles",[2278,2308,2338,2366],{"_1708":1709,"_1710":2279,"_1712":2280,"_1714":2281,"_1716":2282,"_1718":2283,"_1727":2286,"_1730":2287,"_1732":2288,"_1734":2289,"_1737":2290,"_1745":2291,"_1771":2284,"_1772":2285,"_1773":2282,"_1774":2307,"_1776":1777},"gid://shopify/Article/558653341752","ecommerce-fashion-industry","The State of the Ecommerce Fashion Industry: Statistics, Trends, and Strategies to Use in 2025","Jan 27, 2025",{"_1708":1720,"_1481":2284,"_1722":2285,"_1723":1724,"_1725":1726},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/fashion-ecommerce.jpg?v=1738095976","Collage of fashion items including a shirt, handbag, sweater, jeans, and leather top on a gradient background.",[1729],"The ecommerce fashion industry is changing drastically. Here are the trends, strategies, and data you need to know in 2025.","

The ecommerce fashion industry is changing drastically. Here are the trends, strategies, and data you need to know in 2025.

",{"_1708":1736,"_1714":-5,"_1486":2287},{"_1708":1739,"_1740":1792,"_1742":1743,"_1744":1701},[-5,2292],{"_1708":1748,"_1749":2293,"_1764":2304,"_1769":1770},{"_1708":1751,"_1752":2294},[2295,2301],{"_1708":1755,"_1756":2296},{"_1708":1758,"_1710":2297,"_1712":2298,"_1761":2299},"gid://shopify/Metaobject/7758151736","leah-levine-kaminsky",{"_1708":1763,"_1764":2300},"Leah Levine Kaminsky",{"_1708":1755,"_1756":2302},{"_1708":1758,"_1710":1799,"_1712":1800,"_1761":2303},{"_1708":1763,"_1764":1802},[2305,2306],{"_1740":2300,"_1768":2298},{"_1740":1802,"_1768":1800},"2025-01-27T06:00:00Z",{"_1708":1709,"_1710":2309,"_1712":2310,"_1714":2311,"_1716":2312,"_1718":2313,"_1727":2316,"_1730":2317,"_1732":2318,"_1734":2319,"_1737":2320,"_1745":2321,"_1771":2314,"_1772":2315,"_1773":2312,"_1774":2337,"_1776":2043},"gid://shopify/Article/558649507896","third-party-logistics-3pl","What Is a 3PL? How To Choose a Provider in 2025","Sep 17, 2024",{"_1708":1720,"_1481":2314,"_1722":2315,"_1723":1724,"_1725":1726},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Understanding_3PL_f74d39db-51b2-4c09-b32c-adb933739bfd.png?v=1748945012","Isometric view of a 3PL warehouse with trucks parked outside on a blue background.",[2026],"3PL involves outsourcing logistics and supply chain management functions to external service providers. Learn how to choose your 3PL partner in this guide.","

3PL involves outsourcing logistics and supply chain management functions to external service providers. Learn how to choose your 3PL partner in this guide.

",{"_1708":1736,"_1714":2311,"_1486":2317},{"_1708":1739,"_1740":1792,"_1742":1743,"_1744":1701},[-5,2322],{"_1708":1748,"_1749":2323,"_1764":2334,"_1769":1770},{"_1708":1751,"_1752":2324},[2325,2328],{"_1708":1755,"_1756":2326},{"_1708":1758,"_1710":1937,"_1712":1938,"_1761":2327},{"_1708":1763,"_1764":1940},{"_1708":1755,"_1756":2329},{"_1708":1758,"_1710":2330,"_1712":2331,"_1761":2332},"gid://shopify/Metaobject/7756546104","jessica-lockhart",{"_1708":1763,"_1764":2333},"Jessica Wynne Lockhart",[2335,2336],{"_1740":1940,"_1768":1938},{"_1740":2333,"_1768":2331},"2024-09-17T07:00:00Z",{"_1708":1709,"_1710":2339,"_1712":2340,"_1714":2341,"_1716":2342,"_1718":2343,"_1727":2346,"_1730":995,"_1732":995,"_1734":2347,"_1737":2348,"_1745":2349,"_1771":2344,"_1772":2345,"_1773":2342,"_1774":2365,"_1776":1832},"gid://shopify/Article/558648524856","wholesale-ecommerce-websites","Wholesale Ecommerce: How It Works, Types, and Benefits (2025)","Aug 28, 2025",{"_1708":1720,"_1481":2344,"_1722":2345,"_1723":1724,"_1725":1726},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/wholesale_ecommerce_websites_1_2ccec31f-3f9f-4c74-9bf6-f087c07e7e52.png?v=1756506486","Three wholesale website interfaces displayed side by side, featuring cosmetics, a corporate report, and a makeup promotion.",[1813],{"_1708":1736,"_1714":-5,"_1486":-5},{"_1708":1739,"_1740":1792,"_1742":1743,"_1744":1701},[-5,2350],{"_1708":1748,"_1749":2351,"_1764":2362,"_1769":1770},{"_1708":1751,"_1752":2352},[2353,2359],{"_1708":1755,"_1756":2354},{"_1708":1758,"_1710":2355,"_1712":2356,"_1761":2357},"gid://shopify/Metaobject/7756316728","aaron-orendorff",{"_1708":1763,"_1764":2358},"Aaron Orendorff",{"_1708":1755,"_1756":2360},{"_1708":1758,"_1710":1799,"_1712":1800,"_1761":2361},{"_1708":1763,"_1764":1802},[2363,2364],{"_1740":2358,"_1768":2356},{"_1740":1802,"_1768":1800},"2025-08-28T18:30:00Z",{"_1708":1709,"_1710":2367,"_1712":2368,"_1714":2369,"_1716":2370,"_1718":2371,"_1727":2374,"_1730":2376,"_1732":2377,"_1734":2378,"_1737":2379,"_1745":2380,"_1771":2372,"_1772":2373,"_1773":2370,"_1774":2392,"_1776":2393},"gid://shopify/Article/558646198328","online-sales-tax-ecommerce","Ecommerce Sales Tax: Everything You Need to Know When Selling Online","Feb 15, 2025",{"_1708":1720,"_1481":2372,"_1722":2373,"_1723":1924,"_1725":1925},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/7pI4Lqdm20GsFj4aAtwjYe_73b228ee-3a95-42ef-bfbf-816184c78bfb.jpg?v=1748945022","ecommerce sales tax",[2375],"Business Management and Leadership","Stay tax compliant with this ecommerce sales tax guide, wherever you’re based in the US.","

Stay tax compliant with this ecommerce sales tax guide, wherever you’re based in the US.

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You can unsubscribe at any time by clicking on the link at the bottom of our emails.","contact.form.thanks.heading","Thank you","contact.form.thanks.message","A Shopify representative will contact you soon.","contact.form.error.general","contact.form.freeTrial.heading","Thank you!","contact.form.freeTrial.subheadHtml","The best way to get started is with a free trial.","contact.form.freeTrial.subheadHtml_other","A representative will be in touch soon. 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I understand I can unsubscribe at any time. More information can be found in our Privacy Policy.","webinar.thanks.heading","Thank you for registering!","webinar.thanks.subheading","See you on {{date}}! We'll send you a unique link for the event before it begins.","webinar.thanks.subheading_onehourbefore","A link for you to watch the event will be emailed to you shortly.","webinar.thanks.subheading_after","Please check your email for a link to the recorded video.","webinar.thanks.message","Add to your calendar","webinar.homeLink.text","Go to Shopify.com","webinar.protected.subheading","This is a private event.","event.thanks.heading","event.thanks.heading_bookmeeting","Thank you for your request","event.thanks.heading_isFull","Thank you for joining the waitlist","event.thanks.subheading","We will see you soon.","event.thanks.subheading_bookmeeting","We will reach out shortly to confirm your meeting.","event.thanks.subheading_isFull","We will be in touch to confirm your registration status.","event.thanks.message","contact.thanks.heading","contact.thanks.message","A Shopify Plus sales expert will contact you soon.","contact.callUs.heading","Want to chat sooner? 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You may opt out from emails by clicking unsubscribe and from all other marketing as detailed in our Privacy Policy.","contactCustomizations.heading","Get in touch with an expert.","contactCustomizations.message","contactCustomizations.preformMessageHtml","Already using Shopify?
Learn how to upgrade to Shopify Plus","contactCustomizations.infoList.0","Get detailed pricing","contactCustomizations.infoList.1","See how much you could save with Shopify","contactCustomizations.infoList.2","Learn how Shopify adapts to your systems","contactCustomizations.infoList.3","Get help migrating","contactCustomizations.callUs.heading","contactCustomizations.callUs.message","contactCustomizations.callUs.button","contactCustomizations.form.button","contactCustomizations.form.button_submitting","contactCustomizations.chat.heading","Questions? Chat with sales.","contactCustomizations.chat.button","Start live chat","contactCustomizations.quote.text","Speed and agility aren’t words that typically describe enterprise companies. Shopify Plus enables us to move fast, add enhancements, and operate more like a startup.","contactCustomizations.quote.source","Michael Rosania","contactCustomizations.quote.title","Head of D2C Ecommerce, Reckitt-Benckiser","contactCustomizations.thanks.heading","contactCustomizations.thanks.message","contactCustomizations.freeTrial.heading","contactCustomizations.freeTrial.kicker_one","Once your free trial expires, enjoy your first month for {{paidTrialAmount}}.","contactCustomizations.freeTrial.kicker_other","Once your free trial expires, enjoy your first {{count}} months for {{paidTrialAmount}}/month.","contactCustomizations.freeTrial.subheadHtml","contactCustomizations.freeTrial.subheadHtml_other","contactCustomizations.freeTrial.support.heading","contactCustomizations.freeTrial.support.subheadHtml","contactCustomizations.freeTrial.support.link","contactCustomizations.leadsToPartnersExp.headingGroup.heading","Thank you!
We'll be in touch soon.","contactCustomizations.leadsToPartnersExp.headingGroup.headingLowGMV","contactCustomizations.leadsToPartnersExp.headingGroup.subheadLowGMV","Based on the information provided, the best way to get started is with a free Shopify trial.","contactCustomizations.leadsToPartnersExp.headingGroup.subheadPartner","Based on the information provided, a Shopify Partner may reach out to discuss ways to grow your business. In the meantime, kickstart your journey with a free trial.","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.heading","Explore Shopify while you wait","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.headingMidGMV","Explore Shopify","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.headingLowGMV","Try Shopify for free","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.subhead","Sign up for a free trial, then enjoy your first month on Basic, Shopify, or Advanced for {{paidTrialAmount}}. Subscribe to Plus at anytime.","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.subheadMidGMV","Sign up for a free trial, then enjoy your first month on Basic, Shopify, or Advanced for {{paidTrialAmount}}.
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Commerce at Scale: A publication for growing and enterprise brands

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Speak with our team on how to bring Shopify into your tech stack.

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