The accounting software you use shapes how you manage your company’s finances. Among the most widely recognized options are Sage and QuickBooks. While both are excellent tools, they tend to serve different sizes and types of businesses, with the former geared toward larger enterprises and the latter serving small and medium-sized businesses. Here’s a comparison of Sage vs. QuickBooks to help you choose the best fit for your business.
What is Sage?
Sage is a maker of cloud-based and desktop accounting software for businesses of various sizes, from startups to larger corporations. For Shopify users, Sage offers integrations to synchronize your store’s financial data, such as the Sage Business Cloud Accounting app.
Sage accounting features include:
- Invoicing. Sage 50 and Sage Intacct can create invoices and track customer payments.
- Expense tracking. Sage 50 and Sage Intacct let you easily record business expenses to accurately categorize transactions, or you can integrate another expense management system with Sage.
- Bank reconciliation. With Sage 50, Sage 100, Sage 300, and Sage Intacct, you can connect bank accounts to automatically import transactions and reconcile accounts.
- Financial reporting. Several Sage products let you create financial reports such as profit and loss (P&L), balance sheets, and statements of cash flow to analyze business performance.
- Inventory management. Brightpearl by Sage can track inventory, monitor movement of stock, and show product costs.
- Payroll processing. Sage Payroll can help with payroll processing, calculate salaries, and ensure compliance.
- Multi-currency support. Several Sage products support multi-currency transactions, which is helpful if you operate internationally.
- Advanced modules. Some Sage products offer advanced features, such as customer relationship management (CRM) systems. These can be especially helpful if your business has more complex accounting processes or industry-specific requirements.
What is QuickBooks?
QuickBooks by Intuit is a brand of user-friendly accounting software designed to help small to medium-sized businesses manage everyday financial tasks. QuickBooks offers cloud-based versions (QuickBooks Online and QuickBooks Solopreneur) and a desktop edition (QuickBooks Desktop Enterprise). Each platform offers multiple tiers of features. All plans include Intuit Assist (for automating everyday tasks), bookkeeping support, and tax preparation support.
The following features are available through the main QuickBooks platforms, supplemental products—such as QuickBooks Payroll, QuickBooks Payments, QuickBooks Time (for time tracking)—or others.
- Invoicing and payments. Create and send invoices (including recurring invoices) and accept payments with QuickBooks Payments.
- Payroll solutions. Use QuickBooks Online Payroll to pay employees and file tax forms.
- Bank reconciliation. Connect bank and credit card accounts through QuickBooks Online for automatic transaction downloads and easy reconciliation.
- Financial reporting. Several QuickBooks editions can help you generate a variety of reports, including P&L statements, sales reports, and balance sheets.
- Receipt capture and mileage tracking. With QuickBooks Online and QuickBooks Self-Employed, you can snap photos of receipts and categorize them on the go. It also automatically tracks mileage for deductions using the mobile app.
- Inventory management. Multiple QuickBooks editions can track items, manage costs, and create purchase orders. QuickBooks Enterprise includes the most powerful inventory management plans.
- Third-party apps. QuickBooks platforms can communicate with many third-party apps for expanded functionality. For Shopify store owners, QuickBooks provides integrations to manage sales and expenses. Users can automatically sync store data using an app like QuickBooks Sync.
Sage vs. QuickBooks: What’s the difference?
While both Sage and QuickBooks are powerful accounting software solutions that provide financial management, they differ in target audience and pricing. Choosing between the two comes down to the complexity of your business and your accounting knowledge. Here are the key differences:
| Sage | QuickBooks | |
| Target audience | Caters to mid-sized to large businesses, and smaller businesses with complex accounting or industry-specific needs. | Primarily targets freelancers and small business owners, with products for mid-sized companies (QuickBooks Enterprise). |
| Ease of use | Learning curve, especially for its enterprise offerings. Requires a bit more accounting expertise. | Known for its user-friendly and intuitive interface. Good for users with less formal accounting background. |
| Scalability | Products like Sage Intacct and Sage X3 are highly scalable, designed to grow with complex organizations, including those with multi-entity or unlimited users. | Scalable from very small businesses to mid-sized companies. QuickBooks Enterprise offers multiple users and more advanced features but tops out at fewer users than Sage’s high-end solutions. |
| Inventory management | Offers inventory features, especially in higher-tier products like Sage 50 and modules like Sage Inventory Planner. | Offers basic features with lower-tier plans. More advanced inventory management features are available in QuickBooks Enterprise and through third-party apps. |
| Industry specificity | Has a strong foothold in industry-specific software for sectors like manufacturing, non-profits, and construction, offering tailored accounting tools. | While flexible for many industries, QuickBooks relies on third-party applications for deep industry-specific software functionality. |
| Customer support | Support options include email, online chat, and a searchable knowledge base. Support varies by product and plan. | Strong customer support, with 24/7 options available for higher-tier plans like QBO Advanced. |
| Cost | Generally more expensive because of its advanced features. Most plans require a custom quote. | Offers affordable entry-level plans for small businesses, with pricing increasing for more users and advanced features. |
| Accessibility | Many Sage products offer cloud-based access so users with an internet connection can access remote data. | QuickBooks Online is entirely cloud-based, offering the QuickBooks Online mobile app and remote data access. QuickBooks Desktop doesn’t require an internet connection. |
Sage: available products
Sage designed its accounting software to create invoices and quotes, track expenses, generate reports, reconcile accounts, and deal with multiple currencies. Here are the company’s key products.
Sage 50
This is a popular desktop accounting software for small to mid-sized businesses. Key features include invoicing, tracking expenses, inventory management, bank reconciliation, and payroll preparation. It offers three tiers (Pro, Premium, and Quantum) with varying user limits and features. Prices range from $62 to $189 per month.
Sage Intacct
Sage Intacct is a leading cloud financial management software designed for growing businesses with complex financial needs. It excels in multi-entity accounting, advanced automation, real-time reporting, and planning. Sage Intacct is ideal for large service-based businesses, SaaS companies, and nonprofits. Contact Sage for a pricing quote.
Sage X3
Sage X3 is a powerful solution for mid-sized enterprises, especially in manufacturing, distribution, and services. It has functionalities beyond accounting, including production planning, supply chain management, and CRM. Sage X3 is very customizable and supports multicurrency and multilanguage operations. Contact Sage for a pricing quote.
Sage 100
Sage 100 is a mid-range solution automating accounting, operations, and payroll. Small to medium-sized businesses in manufacturing, distribution, and retail often choose it because it focuses on inventory management. It offers both on-premise and hybrid deployment options. Contact Sage for a pricing quote.
Sage 300
Sage 300 is an ERP solution for medium-sized businesses requiring more advanced functions, especially for multicurrency, multientity accounting and inventory management. Sage 300 has modules for accounting, distribution, manufacturing, project management, and CRM. Contact Sage for a pricing quote.
QuickBooks: available products
QuickBooks offers solutions for a wide range of businesses, from freelancers to growing and larger enterprises.
QuickBooks Online
Intuit’s cloud-based accounting software—accessible anywhere—is available in four tiers (Simple Start, Essentials, Plus, and Advanced), and handles core accounting tasks like expense tracking, invoicing, payments, and reporting. Higher tiers add features like inventory tracking, profit and loss insights, budgeting, a custom report builder, and forecasting.
Prices range from $38 (Simple Start) to $275 (Advanced) per month. Additional services, such as QuickBooks Online Payroll, are available at an additional cost.
QuickBooks Desktop
QuickBooks Desktop, also referred to by the brand as QuickBooks Desktop Enterprise, is a traditional, installed accounting software solution for businesses that prefer an on-premise setup. Desktop offers deeper functionality, like integrated inventory management, advanced reporting and pricing, job costing, built-in payroll, and time tracking.
QuickBooks Desktop costs $2,210 at the Gold level, $2,717 at the Platinum level, and $5,364 at the Diamond level. All prices are for the first year only. Gold and Platinum levels allow for up to 30 users, while Diamond allows up to 40.
While all three include advanced reporting and multi-company management features, Platinum and Diamond add more complex approval workflows and advanced inventory and pricing features. With Gold and Platinum, the Enhanced Payroll features are included for per employee. Diamond, however, incorporates Assisted Payroll for a fee of $1.50 per employee per pay period, and a fee of $5 per employee per month for QuickBooks Time Elite time tracking capabilities.
QuickBooks Solopreneur
Tailored specifically for freelancers and sole proprietors, QuickBooks Solopreneur simplifies separating business and personal finances. Use it to track your income, expenses, and mileage; create invoices; and integrate with TurboTax Self-Employed to assist with your quarterly tax estimations. Solopreneur is $20 per month.
Sage vs. QuickBooks FAQ
Which is best: Sage or QuickBooks?
Sage and QuickBooks are both practical accounting tools tailored to different use cases. Choose QuickBooks if you’re a freelancer or small business needing user-friendly, affordable accounting software with a wide variety of integrations. Choose Sage if you have a mid-sized to large business or a small business with complex accounting processes, industry-specific accounting needs, or advanced enterprise resource planning requirements.
Who is QuickBooks’ biggest competition?
QuickBooks faces competition from several accounting software providers, including Xero, Zoho Books, and FreshBooks for small businesses, and Oracle NetSuite and Sage Intacct for larger businesses.
What are the main differences between Sage and QuickBooks?
The main differences are target market (QuickBooks for small to mid-sized, Sage for mid-sized to large or complex), available integrations (QuickBooks has a wider array of third-party apps), cost (QuickBooks is more affordable at entry-level), features (Sage is more advanced), and ease of use (QuickBooks is easier).





